[Important] Radishbo-ya's 'Vegetable Menu Set' Exceeds 380,000 Meals Served, Liberating Adults from Meal Planning and Shopping with a Proposal for 'The Joy of Cooking and the Luxury of Enjoying Seasonal Flavors'.

Oisix Ra Daichi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Kohei Takashima), which operates the food subscription service "Radishbo-ya," will begin selling its spring menu for the "Vegetable Menu Set" on Monday, March 30, 2026. The "Vegetable Menu Set" has surpassed a cumulative total of 380,000 meals sold in just 1 year and 5 months since its launch (as of March 2026). It has garnered strong support, particularly from the adult generation (couples aged 50-70 whose childcare and work responsibilities have eased), who, despite having extensive cooking experience, have grown tired of their "own signature dishes" that they've made for years. A "First-Time Limited Trial Set," allowing purchase of a food ingredient set worth approximately 5,384 yen at about 63% off for 1,980 yen (tax included), will also go on sale. URL: https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/ ▲ A set of approximately 14 ingredients, including vegetables, fruits, and meat, allows for the creation of 8 dishes using seasonal spring ingredients.

What is the "Vegetable Menu Set" that captivates experienced adult cooks tired of their "own signature dishes"? Delivering a culinary experience of感動 (kandou - deep emotion/inspiration) and discovery through "unexpected ingredient combinations" and "vegetables that become the star of the table."

The "Vegetable Menu Set" is a regular delivery service that provides a set of approximately 14 carefully selected fresh produce and ingredients, along with recipes supervised by registered dietitians, enabling the creation of 8 dishes (for 2-3 people for 3 days). This service was developed in response to customer feedback from users of "Meguru Yasai Bako" (regular delivery of imperfect produce), such as "The vegetables are delicious, but I can't seem to use them all up effectively." ＜5 Features of Radishbo-ya's "Vegetable Menu Set"＞ ① Escape from "your own taste" and expand your repertoire with unexpected cooking methods, such as fruit x vegetable combinations. ② Be amazed by the potential of carefully selected vegetables, which become the star of the table simply by "eating them raw" or "grilling them simply." ③ Receive ingredients and recipes for 8 dishes (for 2-3 people), freeing you from the hassle of meal planning and shopping. ④ Support producers and sustainable agriculture by using up imperfect vegetables and fruits. ⑤ Uses ingredients that adhere to "RADIX," Radishbo-ya's unique environmental conservation production standard, which minimizes the use of pesticides and chemical fertilizers.

The biggest reason for the popularity of the "Vegetable Menu Set" is the "two感動 (kandou) experiences." "Hassaku and Turnip Carpaccio" is an innovative dish combining vegetables and fruits, eliciting comments of surprise such as, "I'm impressed by the stylish taste created with a cooking method I would never have thought of myself," and "It feels like dining at a restaurant." Furthermore, arrangements for vegetables that become the star of the table, such as carrot steak and raw chrysanthemum, have received praise like, "It's surprisingly sweet just by grilling it," and "Chrysanthemum can be eaten raw...