Oisix ra daichi and Integriculture Sign Joint Development Agreement; Integriculture Decides to Join 'Niigata Food Tech Town Concept'
Oisix ra daichi and Integriculture signed a joint development agreement to create 'regional brand cellular food' using Niigata's food resources. Integriculture will also join the 'Niigata Food Tech Town Concept,' aiming for high value-added cellular agriculture products.
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- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 07:32 (584h 36m after Collected)
Oisix ra daichi Inc. (President and CEO: Kohei Takashima; hereinafter "Oisix ra daichi"), a provider of food subscription services, and Integriculture Inc. (CEO: Yuki Hanyu; hereinafter "Integriculture") have concluded a joint development agreement on January 22, 2026, aimed at the "development and evaluation of dishes using cellular food (*1) produced by utilizing the food resources of Niigata Prefecture."
Furthermore, in March 2026, Integriculture decided to participate in the "Niigata Food Tech Town Concept" promoted by Oisix ra daichi and the NSG Group (Headquarters: Niigata City, Niigata Prefecture). By fusing the strengths of both companies, we aim to create one of the few "regional brand cellular foods" in the world, utilizing the rich food resources of Niigata.
■ Background to the Conclusion of the Joint Development Agreement and Integriculture's Participation in the "Niigata Food Tech Town Concept"
Currently, as efforts progress toward the social implementation of cellular agriculture (*2), we believe that it is important to create context and add value to cellular food so that it is favored by consumers, rather than simply presenting it as a food made with new technology. Taking the conclusion of this joint development agreement and Integriculture's participation in the "Niigata Food Tech Town Concept" as an opportunity, both companies will explore the potential of "Niigata brand" cellular food combined with local products, utilizing their respective food tech technologies and marketing know-how. Through this, we will advance initiatives to develop high value-added cellular food that possesses a story, including the charm of the local Niigata area.
(*1 Cellular food: A food material made by growing cells collected from livestock, fish, etc. Also referred to as cell-cultured food or cultured meat/fish.)
(*2 Cellular agriculture: An industry that produces food and resources by growing animal and plant cells.)
- Integriculture's Role: Prototyping samples of cellular food and evaluating the prototypes.
- Oisix ra daichi's Role: Menu development, product prototyping, and evaluating the prototypes using the cellular food samples.
■ Future Outlook
We will advance the development of Niigata brand cellular food in 2026, and plan to concretely design the development schedule in April 2026.
About Integriculture Inc.
With the vision of "cellular agriculture accessible to everyone," Integriculture Inc. aims for the spread and development of cellular agriculture infrastructure that anyone can use. We are taking on the challenge of creating new regional businesses, such as cellular foods, cosmetics, and materials that utilize local resources like famous local waters. Through this, we contribute to the realization of a sustainable future of food and a prosperous society.
About Oisix ra daichi Inc.
Oisix ra daichi Inc. provides regular delivery services for agricultural products, meal kits, and more, with a focus on safety and security, through major domestic brands such as "Oisix," "Radish Boya," and "Daichi wo Mamoru Kai." Its subsidiaries include "Shidax Contract Food Service," which develops school and office lunch businesses, "Shidax Food Service" for hospitals and elderly facilities, "Tokushimaru," a mobile supermarket for people with shopping difficulties, and "Purple Carrot," which provides plant-based meal kits in the US, thereby expanding services that solve social issues related to food. In addition, as "Sustainable Retail"...
Furthermore, in March 2026, Integriculture decided to participate in the "Niigata Food Tech Town Concept" promoted by Oisix ra daichi and the NSG Group (Headquarters: Niigata City, Niigata Prefecture). By fusing the strengths of both companies, we aim to create one of the few "regional brand cellular foods" in the world, utilizing the rich food resources of Niigata.
■ Background to the Conclusion of the Joint Development Agreement and Integriculture's Participation in the "Niigata Food Tech Town Concept"
Currently, as efforts progress toward the social implementation of cellular agriculture (*2), we believe that it is important to create context and add value to cellular food so that it is favored by consumers, rather than simply presenting it as a food made with new technology. Taking the conclusion of this joint development agreement and Integriculture's participation in the "Niigata Food Tech Town Concept" as an opportunity, both companies will explore the potential of "Niigata brand" cellular food combined with local products, utilizing their respective food tech technologies and marketing know-how. Through this, we will advance initiatives to develop high value-added cellular food that possesses a story, including the charm of the local Niigata area.
(*1 Cellular food: A food material made by growing cells collected from livestock, fish, etc. Also referred to as cell-cultured food or cultured meat/fish.)
(*2 Cellular agriculture: An industry that produces food and resources by growing animal and plant cells.)
- Integriculture's Role: Prototyping samples of cellular food and evaluating the prototypes.
- Oisix ra daichi's Role: Menu development, product prototyping, and evaluating the prototypes using the cellular food samples.
■ Future Outlook
We will advance the development of Niigata brand cellular food in 2026, and plan to concretely design the development schedule in April 2026.
About Integriculture Inc.
With the vision of "cellular agriculture accessible to everyone," Integriculture Inc. aims for the spread and development of cellular agriculture infrastructure that anyone can use. We are taking on the challenge of creating new regional businesses, such as cellular foods, cosmetics, and materials that utilize local resources like famous local waters. Through this, we contribute to the realization of a sustainable future of food and a prosperous society.
About Oisix ra daichi Inc.
Oisix ra daichi Inc. provides regular delivery services for agricultural products, meal kits, and more, with a focus on safety and security, through major domestic brands such as "Oisix," "Radish Boya," and "Daichi wo Mamoru Kai." Its subsidiaries include "Shidax Contract Food Service," which develops school and office lunch businesses, "Shidax Food Service" for hospitals and elderly facilities, "Tokushimaru," a mobile supermarket for people with shopping difficulties, and "Purple Carrot," which provides plant-based meal kits in the US, thereby expanding services that solve social issues related to food. In addition, as "Sustainable Retail"...