Cumulative Sales Surpass 380,000 Meals, Chosen by the Mature Generation! Radish Boya's 'Vegetable Menu Set' Frees You from Meal Planning and Shopping! Proposing a 'Luxurious Dining Table to Enjoy Cooking and Seasonal Ingredients'
Radish Boya launched the spring menu of its 'Oyasai Kondate Set' on March 30, 2026. Selling over 380,000 meals, it is highly popular among the mature generation in their 50s-70s.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 55m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:49 (533h 53m after Collected)
Radish Boya, operated by Oisix ra Daichi Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Kohey Takashima), which provides food subscription services, will start selling the spring menu of the 'Oyasai Kondate Set' (Vegetable Menu Set) from Monday, March 30, 2026. **In just 1 year and 5 months since its launch, cumulative sales of the 'Oyasai Kondate Set' have surpassed 380,000 meals (as of March 2026). It has garnered strong support mainly from the mature generation (two-person households in their 50s to 70s whose parenting or work has settled down), who are experienced in cooking but tired of the 'own taste' they have continued to make for years.** A 'First-Time Exclusive Trial Set' where you can purchase an ingredient set worth 5,384 yen for 1,980 yen (tax included), about 63% off, will also go on sale.
URL: https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/
**■ What is the 'Oyasai Kondate Set' that Experienced Mature Generations Are Crazy About?**
**Delivering an Experience of Emotion and Discovery: Encountering 'Unexpected Ingredient Combinations' and 'Vegetables that Become the Star of the Dining Table'**
The 'Oyasai Kondate Set' is a regular delivery service where you receive a set of about 14 carefully selected fruits, vegetables, and ingredients along with recipes supervised by registered dietitians, allowing you to make 8 dishes (3 days' worth x 2-3 servings). In response to feedback from customers using the 'Meguru Yasai Bako' (a regular delivery of imperfect fruits and vegetables) such as 'The vegetables are delicious, but I can't manage to use them all up well,' we developed a menu set that allows you to use up the delivered vegetables without waste.
**<5 Features of Radish Boya's 'Oyasai Kondate Set'>**
**1) Breaking away from 'own taste' and expanding repertoires through unexpected cooking methods like Fruit x Vegetable**
**2) Becoming the star of the table just by 'eating raw' or 'simply grilling'. Surprised by the potential of carefully selected vegetables**
**3) Receiving ingredients and recipes for 8 dishes (2-3 servings), freeing you from the hassle of meal planning and shopping**
**4) Using up imperfect vegetables and fruits to support producers and sustainable agriculture**
**5) Using ingredients based on our unique environmentally-friendly production standard 'RADIX', which minimizes pesticides and chemical fertilizers as much as possible**
The biggest reason the 'Oyasai Kondate Set' is supported is 'two emotional experiences'. The 'Hassaku Orange and Turnip Carpaccio' is a novel dish combining vegetables and fruits, drawing voices of surprise such as 'I'm moved by the stylish taste from a cooking method I wouldn't have thought of myself' and 'It feels like I came to a restaurant'. Also, regarding arranged recipes where vegetables become the main dish, such as carrot steak and raw garland chrysanthemum, comments include 'It's surprisingly sweet even though it's just grilled' and 'I didn't know garland chrysanthemum could be eaten raw...'
URL: https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/
**■ What is the 'Oyasai Kondate Set' that Experienced Mature Generations Are Crazy About?**
**Delivering an Experience of Emotion and Discovery: Encountering 'Unexpected Ingredient Combinations' and 'Vegetables that Become the Star of the Dining Table'**
The 'Oyasai Kondate Set' is a regular delivery service where you receive a set of about 14 carefully selected fruits, vegetables, and ingredients along with recipes supervised by registered dietitians, allowing you to make 8 dishes (3 days' worth x 2-3 servings). In response to feedback from customers using the 'Meguru Yasai Bako' (a regular delivery of imperfect fruits and vegetables) such as 'The vegetables are delicious, but I can't manage to use them all up well,' we developed a menu set that allows you to use up the delivered vegetables without waste.
**<5 Features of Radish Boya's 'Oyasai Kondate Set'>**
**1) Breaking away from 'own taste' and expanding repertoires through unexpected cooking methods like Fruit x Vegetable**
**2) Becoming the star of the table just by 'eating raw' or 'simply grilling'. Surprised by the potential of carefully selected vegetables**
**3) Receiving ingredients and recipes for 8 dishes (2-3 servings), freeing you from the hassle of meal planning and shopping**
**4) Using up imperfect vegetables and fruits to support producers and sustainable agriculture**
**5) Using ingredients based on our unique environmentally-friendly production standard 'RADIX', which minimizes pesticides and chemical fertilizers as much as possible**
The biggest reason the 'Oyasai Kondate Set' is supported is 'two emotional experiences'. The 'Hassaku Orange and Turnip Carpaccio' is a novel dish combining vegetables and fruits, drawing voices of surprise such as 'I'm moved by the stylish taste from a cooking method I wouldn't have thought of myself' and 'It feels like I came to a restaurant'. Also, regarding arranged recipes where vegetables become the main dish, such as carrot steak and raw garland chrysanthemum, comments include 'It's surprisingly sweet even though it's just grilled' and 'I didn't know garland chrysanthemum could be eaten raw...'