"Anamizu Gyoza Japan's Number One Project" Launched for Noto's Food Recovery: Oisix ra大地 Establishes Production System for Local Gourmet Using Traditional "Ishiru" Seasoning

Oisix ra大地 Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Kohei Takashima; hereinafter "the Company"), a food subscription service provider, has established a consumer-oriented production system for "Anamizu Gyoza," a local gourmet dish developed by Anamizu Town in Ishikawa Prefecture. This product is also scheduled for limited sale on Oisix as an "EAT and SEND for Noto Peninsula" product with a donation included.

■ Background of the "Anamizu Gyoza Japan's Number One Project" Launch: Creating a New Menu to Revive the Village of "Maimon" (Delicious Food)

Anamizu Town, located in the center of the Noto Peninsula and known as the "Gateway to Okunoto," has long benefited from its calm inland waters and was known as the Village of Maimon (Delicious Food), hosting the "Anamizu Maimon Festival" centered on seasonal ingredients. However, due to factors such as a lack of successors caused by an aging population and poor growth of ingredients from environmental changes, the number of festival member stores decreased from a peak of 25 to 11, and further dropped to 6 following the 2024 Noto Peninsula Earthquake. Driven by a sense of crisis over the decline in tourists post-disaster and a desire to revive the Village of Maimon, the Anamizu Town Tourism and Products Association set out to develop a new menu. As part of the "Noto Food" project activities of the Keizai Doyukai (Japan Association of Corporate Executives) / Mutual Aid Capitalism Realization Committee's Noto Peninsula Support Initiative, the "Anamizu Gyoza Japan's Number One Project" was launched. As a member of this project, our company has established a production system for consumers.

The most defining characteristic of "Anamizu Gyoza" is the use of Noto's traditional seasoning "Ishiru" (fish sauce) as a secret ingredient. "Ishiru" greatly enhances the overall umami of the ingredients, resulting in a rich and deep flavor that is delicious even without sauce. Currently, seven restaurants in the town offer their own unique takes on the dish, perfected after extensive trial and error. By using dried daikon radish (kiriboshi daikon) in the filling, visitors can enjoy a "crispy and tasty!" texture and deep umami at every participating establishment.

■ Aiming for 300 Partner Stores with a Local Gourmet Dish Enjoyable Year-Round

While the "Anamizu Maimon Festival" has focused on seasonal themes, there had been no signature dish available year-round. In searching for a new menu, gyoza emerged as a candidate because "it can wrap any ingredient." Depending on the filling, preparation, and sauce, it can be adapted to Japanese or Western styles. Furthermore, as it is not a main course, it was decided because it allows all restaurants in Anamizu to participate.

Moving forward, the project aims to expand to 300 partner stores, evolving into a diverse range of "Anamizu Gyoza" featuring creative cooking methods and original sauces unique to each shop in Anamizu Town. Through this initiative, the Company hopes to contribute to the expansion of food offerings in Anamizu Town and the wider Noto region.