Business Talk Show 'BizPot' Releases Episode on Ikkensetsu's Home Relocation Service 'Rakuiie Uridashite' — Introducing a New Standard for Moving Beyond the 'Sell First or Buy First' Dilemma

ohpner Inc., a company specializing in offline marketing (Shibuya, Tokyo; CEO: Ken Doi), has produced and released new content for its business talk show "BizPot," focusing on "Rakuiie Uridashite," a real estate buyback service dedicated to home relocation, provided by Ikkensetsu Co., Ltd., a core company within the Iida Group Holdings (Toshima, Tokyo; CEO: Tadayoshi Horiguchi).

This content is being distributed through multiple media channels, including a radio broadcast on Radio Osaka, streaming on the official BizPot YouTube channel, and short video formats used in taxi advertising campaigns.

About BizPot

BizPot is a business talk show designed to build deep understanding and trust in services during the consideration phase between initial "awareness" gained through advertising and actual "contracting or purchasing." Over the course of approximately 40-minute discussions, BizPot transforms vague familiarity into informed confidence and trust.

A key strength of BizPot is that ohpner handles all aspects—from program production to offline advertising distribution on taxis and elevators—providing a one-stop solution. ohpner ranks third in Japan for advertising sales volume in the taxi media "TOKYO PRIME" category (for Q1 2026). When distributing a single program across multiple offline platforms, clients benefit from a flat-rate pricing model instead of cumulative costs per medium. In addition to the credibility offered by third-party media such as terrestrial radio broadcaster Radio Osaka, the service includes viewing guarantees, one-year archiving on YouTube, and rights for companies to use the content for one year across their owned media channels (website, social media, recruitment, IR).

Service details: https://ohpner.com/news/20260512

Episode Theme

This episode of BizPot features a dialogue with Mr. Kenichi Abe, General Manager of the Life Design Division at Ikkensetsu Co., Ltd., and serial entrepreneur Shuzo Narita. The discussion centers on the theme: "Redefining Home Relocation: Ending the 'Sell First or Buy First' Dilemma — A New Standard in Real Estate."

The conversation explores the common challenge faced during relocation—whether to sell first or buy first—and delves into the development background, key features, and underlying philosophy of Ikkensetsu's home relocation support service, "Rakuiie Uridashite."

For high-value, high-stakes decisions like home relocation, clear and thoughtful information delivery is essential to alleviate anxiety caused by lack of knowledge. For this "Rakuiie Uridashite" campaign, a combined strategy was adopted: using the talk show to deepen understanding, supplemented by offline advertising leveraging short-form video content, such as taxi advertisements.

Watch the 30-second digest video here

Watch the full episode (approx. 40 minutes) here

About 'Rakuiie Uridashite'

"Rakuiie Uridashite" is a service designed to offer a more economically and emotionally comfortable approach to relocating, born from direct customer feedback. Its standout feature is a "free rent period" of up to one year, allowing customers to continue living in their home at zero rent even after selling their property and signing a new rental agreement (※1). Additionally, Ikkensetsu covers the cost of moving to a new home, significantly reducing both the logistical burden and financial cost of relocation (※2).

※1 Property tax, urban planning tax, management fees, and repair reserve fund equivalents are incurred at settlement.

※2 Moving cost coverage is subject to terms and conditions, with a maximum limit of 500,000 yen.

About ohpner Inc.

ohpner supports business growth for clients through offline advertising and marketing consulting. The company offers comprehensive marketing solutions, from media planning—including mobility advertising, taxi advertising, transit advertising, and other out-of-home (OOH) formats—to creative production, ad distribution, and performance measurement.

Details on Mobility Advertising (Ad Track)

Why we redefined Ad Track as mobility advertising

For inquiries about appearing on or partnering with BizPot, or to request media kits

We can provide information about BizPot participation plans, pricing structures, integrated offerings with taxi advertising, and case studies and performance results from previous offline advertising campaigns. We welcome inquiries from potential advertisers.

Inquiry and media kit request form: https://ohpner.com/contact

※ Official press release related to this announcement: https://ohpner.com/news/20260626