ohpner Inc. Launches In-House Advertisement for "Mobility Advertising (Ad Truck)" on Smoking Area Signage Media "BREAK", Achieving Overwhelming Reach and Cost Performance

ohpner Inc. (Shibuya-ku, Tokyo, CEO: Ken Doi), which develops offline marketing businesses, began airing promotional videos for its proprietary "Mobility Advertising (Ad Truck)" service on "THE SMOKING ROOM VISION BREAK" (hereinafter referred to as "BREAK"), a signage media specializing in smoking areas within urban offices, starting June 8, 2026.

This broadcast utilizes a scheme where content from our business interview program "BizPot," which we plan and produce, is secondarily used on other media platforms. The video introduces the features of Mobility Advertising, such as its reach and cost performance in urban areas.

Broadcast Overview

・Target Service: Mobility Advertising

・Broadcasting Media: Smoking area signage media "BREAK"

・Broadcast Start Date: June 8, 2026

About Mobility Advertising

Ad trucks (advertising vehicles), with over 30 years of history, are media that exert overwhelming recognition and reach by utilizing large-scale wrapping posters and background music. In particular, a 4-ton large vehicle, approximately 12 meters in length, is the largest media that achieves reliable visual and auditory appeal in areas where many people gather.

On the other hand, the industry in the past faced challenges such as compliance with ordinances and lack of transparency in operational management. ohpner has redeveloped its infrastructure through GPS management and thorough adherence to administrative rules. It has redefined this as a next-generation media with extremely high operational transparency, calling it "Mobility Advertising."

・Reason for redefining Ad Trucks as Mobility Advertising ・Latest Advertising Research Results for Mobility Advertising

About the Business Interview Program "BizPot"

This is a business interview program planned and produced by ohpner Inc.

It is a hybrid program specialized for secondary use, designed for composite distribution across terrestrial radio × YouTube × offline advertising (taxis, elevators, etc.). By providing cross-media utilization in an all-inclusive, fixed-fee model, it enables flexible media deployment over the long term from a single program production.

・BizPot Official YouTube Channel: https://www.youtube.com/@BizPot

・For service details, click here: https://ohpner.com/news/20260512

About the Smoking Area Signage Media "BREAK"

This is Japan's No. 1 stay-type signage media specializing in smoking areas of urban office buildings. It approaches viewers with sound and video, capturing the "unprotected break time" which is psychologically and temporally relaxed, not just a fleeting "moment" of passing by, but "several minutes" of settled rest. It enables direct reach to over 6.4 million urban business professionals monthly, and through an overwhelming "staying contact" opportunity of an average of 6 minutes per session × 5 times per month, it has built a system that deeply delivers brands to management and decision-making personnel with decision-making authority.

https://break-smoke.jp/

About ohpner Inc.

ohpner supports the business growth of its clients through offline advertising and marketing consulting. We provide total marketing solutions, from media selection such as mobility advertising, taxi advertising, transit advertising, and other OOH, to creative production, ad distribution, and performance measurement.

・Mobility Advertising (Ad Truck) Details

・Reason for redefining Ad Trucks as Mobility Advertising