Reaching Ultra-High-Net-Worth Individuals: Launch of Helicopter Advertising Service "The Rich"

ohpner Inc. (Shibuya, Tokyo; Representative Director: Ken Doi), an offline marketing company, together with Space Aviation Inc. (Fushimi, Kyoto; Representative Director: Akihiro Yasuda), will launch "The Rich," a helicopter advertising service targeting ultra-high-net-worth individuals. The proportion of passengers with over 100 million yen in financial assets is 24.2 times that of the general public, and the proportion of executives is 12.6 times higher. The service allows contact with decision-makers who are difficult to reach via existing media through two formats: in-cabin exclusivity and lounge signage. Applications for advertising slots starting in August 2026 are now open.

ohpner has redefined traditional "ad trucks" as "mobility advertising," promoting the standardization of digital management and quality benchmarks. The company also holds the third-highest sales record among all agencies for "TOKYO PRIME," a taxi signage service attracting attention for reaching affluent groups. Leveraging this expertise in developing and selling offline advertising, the company has now developed "The Rich" as its own proprietary product.

Helicopter passengers are primarily affluent individuals traveling for sightseeing, business, or resorts—a segment hard to reach via general transportation or outdoor advertising media. "The Rich" focuses on this characteristic, designing an advertising environment tied to extraordinary experiences. By utilizing the anticipation fostered in heliport lounges and the exclusive visibility within the cabin, the service offers rare advertising opportunities with minimal overlap from other media.

[Helicopter Passenger Demographics]
- Financial assets over 100 million yen: 24.2x general public
- Individual annual income over 20 million yen: 4.3x general public
- Executives: 12.6x general public

1. In-cabin Poster Advertising (Single-Company Exclusive)
Posters are displayed exclusively by one company inside all operating helicopters. It is a premium advertising slot with 100% visibility, creating natural engagement with passengers during their stay.
- Number of aircraft: Approximately 20 (varies by weather, etc.)
- Minimum duration: 3 months (starts at the beginning of a month, ends at the end of the month)

2. Lounge Digital Signage Advertising
Video ads are displayed on digital signage in waiting lounges at four heliports nationwide. It allows brands to carefully convey their worldviews to visitors experiencing the extraordinary atmosphere of a helicopter flight.
- Locations: Kyoto (50-inch large signage/desktop signage), Chiba-Makuhari, Okayama, Hakuba (desktop signage)
- Minimum duration: 3 months (starts at the beginning of a month, ends at the end of the month)

- Scarcity and Exclusivity: Extremely low overlap with other media. In-cabin advertising is exclusive, allowing brand appeal without coexistence with competitors.
- High Targeting Precision: The ratio of people with over 100 million yen in financial assets is over 24 times the general public. High-precision reach to executives, affluent individuals, and decision-makers is possible.
- High Engagement: Because it is a closed space during flight, it offers a high-quality contact environment with 100% visibility, combined with long stay times in the lounges.

Applications are being accepted for August 2026. For rates, detailed media specifications, and submission requirements, please contact us via the link below to receive media materials.
- Posting starts: August 2026-
- Inquiry/Slot Availability: https://ohpner.com/contact

About ohpner Inc.
ohpner supports client business growth through offline advertising and marketing consulting. It provides total marketing solutions from media selection (including mobility, taxi, transit, and other OOH advertising) to creative production, ad delivery, and effectiveness measurement.