"Heart Cross Kenshin Plaza," a Behavioral Change-Oriented Health Checkup Facility That Doesn't End with Result Notifications, Opens in April 2026 in Front of Akasaka Station, Fukuoka

The PR image displays a large figure of a medical facility.

Iryo Hojin Anyukai (Fukuoka City, Fukuoka Prefecture, Chairman CEO: Takahiro Ohga) has established a new health checkup facility, "Heart Cross Kenshin Plaza," which supports behavioral change, in front of Akasaka Station in Chuo-ku, Fukuoka City, on April 1, 2026. We are entering an era where 1 in 2 people get cancer and 1 in 3 die from it. On the other hand, issues such as not undergoing follow-up examinations after checkups and not implementing lifestyle improvements persist, leading to a situation where checkups are 'just for notification of results'.

With the keyword "Let's prevent your bad end," this facility's mission is to go beyond simply detecting abnormalities. It aims to consistently provide support for lifestyle improvements, recommend follow-up examinations, and facilitate referrals to appropriate medical institutions. By utilizing AI as a companion, we will provide continuous follow-up and support the behavioral change of individuals until they regain their health. Furthermore, as a community-rooted medical institution, we aim to contribute to extending the healthy life expectancy and optimizing medical costs in Fukuoka, while also supporting companies in promoting health management, thereby building a new health checkup model that contributes to solving regional health challenges.

*Source: Fukuoka City Cancer Screening HP

Background of Establishment

In an era where 1 in 2 people develop cancer, the rate of undergoing health checkups and medical examinations remains around 70%. Furthermore, even with a C or D grade (requiring examination), only about 20-30% of people actually visit a medical institution. This is especially true when there are no subjective symptoms, leading to neglect. The current situation of checkups being 'just for notification' can lead to severe illness and increased medical costs. For companies, the burden of managing checkup results and recommending re-examinations is concentrated on the担当者 (person in charge). In light of these social backgrounds, we have developed a system that supports the behavioral change of individuals by utilizing the companion AI "AI Ohga-man Anti-aging" at this facility, providing integrated follow-up after checkups, recommendations for re-examination, and support for lifestyle improvement.

*Source: Ministry of Health, Labour and Welfare "National Health and Nutrition Survey" 2022 (Reiwa 4)

Message from Takahiro Ohga, Chairman CEO of Iryo Hojin Anyukai

In August 2025, during a medical examination at the age of 43, I was diagnosed with calcification in my kidney. As a result of a detailed examination, a tumor of approximately 35 millimeters was found in the central part of my kidney, and on November 4 of the same year, I was diagnosed with malignant tumor (kidney cancer). I underwent surgery on December 1 and lost one kidney, but my life was saved.

It's too late once symptoms appear. Through this experience, I strongly realized the necessity of a system that ensures checkups are not 'just for notification' but reliably lead to the next action. "Let's prevent your bad end." This is not just a slogan. It is a message from my own life, born from personal experience. By implementing a system in society that supports the step after a health checkup, I want to save even one more life. I will strive forward with this strong conviction.

Features of This Facility

**1. State-of-the-art equipment and consideration to eliminate 'bothersome, painful, scary, embarrassing' feelings.**

To reduce the anxiety and resistance that examinees often feel, we are thoroughly implementing the latest equipment and environmental improvements.

* **Fully Web-based Smart Checkups** Reservations, questionnaires, and result confirmation are all completed online. Examination data can be managed on the individual's smartphone. * **Endoscope with AI Introduction** We have established a system for high-precision diagnosis that does not miss even minute lesions. With 6 endoscopy rooms, it is easy to book appointments and achieve smooth examinations. * **Mammography to Reduce Pain** We have introduced the latest equipment that automatically senses pain and adjusts compression, with consideration for reducing the burden on examinees. * **Gynecological Examinations by Female Doctors and Staff** A dedicated area for women is fully equipped, providing an environment where examinations can be undergone with peace of mind.

**2. Health Checkup Model Supporting Behavioral Change**

* **Continuous Support by Companion AI "AI Ohga-man Anti-aging"** This is a companion AI service that clearly conveys risks to individuals who tend to ignore abnormal checkup values, guiding them to the next course of action. The pharmacist hero "Ohga-man" is available for consultations 24/7, providing explanations of checkup results, lifestyle improvement advice, and reminders for follow-up examinations via LINE. It supports continuous health management after checkups. * **Implementation of Specific Health Guidance** Lifestyle-related diseases progress without subjective symptoms, so checkups are positioned as an excellent opportunity for individuals to reflect on their lifestyle habits and provide health guidance that leads to behavioral change. Doctors, public health nurses, and registered dietitians provide support for health management through face-to-face consultations, phone calls, emails, and online methods, enabling individuals to set their own goals and improve their lifestyle habits. Furthermore, this facility collaborates with local pharmacies along the daily commute routes to implement specific health guidance.

About Pharmacist Hero "Ohga-man"

A pharmacist hero with the mission of reducing medical costs. Since his debut in 2019, he has been engaged in 'drug education activities' teaching children the correct way to take medication with his catchphrase "Take your medicine and go to bed," and promoting community health. In his anti-aging form, he conducts health checkup promotion activities with the slogan "Let's prevent your bad end." He also participates as a member of the Fukuoka-originated tokusatsu (special effects) program "DOGENGERS," contributing to regional revitalization alongside corporate heroes from various Kyushu regions, and has over 40% recognition in the Fukuoka city vicinity. This time, to make him a more familiar and approachable presence for checkup recipients, Ohga-man's personality has been reflected in the AI, creating an environment where consultations can be made easily and used with affection for continued use.

**Pharmacist Warrior Ohga-man Special Site:** https://www.ohga-ph.com/ohga-man/

About Companion AI "AI Ohga-man Anti-aging"

"AI Ohga-man Anti-aging" is jointly developed by THA Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Asako Nishiyama) and Iryo Hojin Anyukai. It is not merely a health information provider but a companion AI focused on customer "behavioral change." By registering as a LINE official account user, one can receive conversational answers.

* **Clearly Communicates Risks of Checkup Results** By specifically and frankly conveying how C/D grade numerical values affect one's life, it transforms vague anxiety into a "reason to act immediately." * **Advises Which Department to Visit** From checkup results such as 'high blood pressure' or 'poor kidney values,' it guides the user to the appropriate medical department. It removes the barrier of not knowing 'which department to go to.' * **Introduces Nearby Clinics** Suggests suitable clinics for examination based on the customer's residential area. (Target area: Fukuoka Prefecture) * **Communication in Ohga-man's Style** The AI reflects the worldview and character of the pharmacist warrior "Ohga-man." The language used makes it feel natural for fans and creates an experience that is easy to consult with.

### Conversation Example

The PR image shows a sample LINE conversation with the AI "AI Ohga-man Anti-aging."

Facility Outline of Iryo Hojin Anyukai Heart Cross Kenshin Plaza

Facility Name: Heart Cross Kenshin Plaza Akasaka Ekimae Operating Corporation: Iryo Hojin Anyukai, Chairman CEO: Takahiro Ohga, Opening Date: April 1, 2026 HP: https://www.ohga-prevention.com/ Location: 5th Floor, Daimyocho Building, 2-12-8 Daimyo, Chuo-ku, Fukuoka City (1 minute walk from Akasaka Station on Fukuoka City Subway Airport Line)

About the System for This Initiative

This initiative is primarily implemented by Iryo Hojin Anyukai. For the operation of the medical corporation, an MS corporation (Organ Medical Smart Inc.) responsible for non-clinical departments provides support, and Organ Holdings Inc. handles public relations for this matter.

Inquiries Regarding the Facility (For Corporate Representatives & Prospective Examinees)

Iryo Hojin Anyukai Heart Cross Kenshin Plaza, Contact: 092-791-4292 (Main)

Inquiries Regarding This Matter (For Media)

Organ Holdings Inc., Marketing Department, Kotomi Otomo Email: pr.media@ohga-hd.com Contact: 092-483-8777 (Main) 070-1598-5295 (Mobile)

Keywords: Heart Cross Kenshin Plaza, Medical Examination, Preventive Medicine, Health Checkup, Latest Equipment, AI, Cancer Screening, Medical Institution, Cost Reduction, Ohga-man