JR PREMIUM SELECT SETOUCHI Series 'Okayama-Grown White Peach Ice Bar' Returns for 2026!
JR West Okayama Branch and Ohayo Dairy will release the limited-edition 'Okayama-Grown White Peach Ice Bar' starting May 26, 2026. Part of the regional revitalization project, it uses premium 'Hakuho' peach puree and will be sold in major regions including Kansai and Tokyo.
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- 📰 Published: May 19, 2026 at 23:10
- 🔍 Collected: May 19, 2026 at 14:31
- 🤖 AI Analyzed: May 19, 2026 at 14:51 (19 min after Collected)
The JR West Okayama Branch is developing products under the 'JR PREMIUM SELECT SETOUCHI' series in collaboration with regional companies and producers. This initiative is part of the 'Furusato Okoshi Project,' aimed at sharing the charms of the Okayama and Bingo areas nationwide, in partnership with group company JR Service Net Okayama.
Following its popular limited releases since 2022, the 'Okayama-Grown White Peach Ice Bar,' co-developed with Ohayo Dairy Co., Ltd., will be available again this year.
This ice bar features an elegant sweetness from white peach ice cream made with puree from 'Hakuho,' a premium Okayama peach known for its soft flesh and abundant juice. This core is wrapped in a gentle and refreshing milk ice cream layer.
Release Date: Tuesday, May 26, 2026
Price: 300 yen excluding tax (324.00 yen including tax)
Sales Locations: JR West station shops, 7-Eleven stores in Osaka, Kyoto, Hyogo, Shiga, Chugoku, and Shikoku regions, and 7-Eleven stores in the Tokyo Metropolitan Area (Tokyo, Kanagawa, Chiba, Saitama).
Manufacturer: Ohayo Dairy Co., Ltd. (565 Kamishimo, Naka-ku, Okayama City, Okayama Prefecture)
Following its popular limited releases since 2022, the 'Okayama-Grown White Peach Ice Bar,' co-developed with Ohayo Dairy Co., Ltd., will be available again this year.
This ice bar features an elegant sweetness from white peach ice cream made with puree from 'Hakuho,' a premium Okayama peach known for its soft flesh and abundant juice. This core is wrapped in a gentle and refreshing milk ice cream layer.
Release Date: Tuesday, May 26, 2026
Price: 300 yen excluding tax (324.00 yen including tax)
Sales Locations: JR West station shops, 7-Eleven stores in Osaka, Kyoto, Hyogo, Shiga, Chugoku, and Shikoku regions, and 7-Eleven stores in the Tokyo Metropolitan Area (Tokyo, Kanagawa, Chiba, Saitama).
Manufacturer: Ohayo Dairy Co., Ltd. (565 Kamishimo, Naka-ku, Okayama City, Okayama Prefecture)
FAQ
In which regions can I buy the 'Okayama-Grown White Peach Ice Bar'?
It is available at JR West station shops, and 7-Eleven stores in the Kansai, Chugoku, and Shikoku regions, as well as the Tokyo metropolitan area.
What variety of peach is used in the product?
The 'Hakuho' variety from Okayama is used, known for its soft flesh and abundant juice.
What is the price including tax?
The price is 300 yen excluding tax, which is 324.00 yen including 8% consumption tax.