Ohayo Milk's Popular Premium Ice Cream "BRULEE" Renewed with Enhanced Milk Richness and Aroma
Ohayo Milk Co., Ltd. has renewed its premium ice cream "BRULEE," refining its taste and aroma balance. Alongside this, the product's availability is expanding in convenience stores, and a documentary film featuring famous patissiers tasting the ice cream has been released on the refreshed brand website, aiming to deliver a more sophisticated BRULEE experience.
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- 📰 Published: April 28, 2026 at 23:30
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Ohayo Milk Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; Representative Director and President: Yoko Yamazaki) is renewing its premium ice cream "BRULEE" to improve the balance of taste and aroma, delivering a more sophisticated BRULEE experience.
In conjunction with this renewal, the availability in convenience stores has been expanded, making it easier to purchase. The brand website has also been renewed, and a documentary movie featuring renowned patissiers tasting the product will be released.
### About BRULEE
"BRULEE" is a premium ice cream dedicated to an authentic caramelized topping. The surface of the milk ice, generously made with carefully selected domestic dairy ingredients, is meticulously baked using Ohayo Milk's proprietary method (patented), replicating the crispy texture and fragrant, bittersweet caramelized layer characteristic of crème brûlée. For the caramelization, multiple sugars are uniquely blended to achieve the most delicious golden ratio. You can enjoy the profound flavor created by the pleasant texture of the caramelization and the smooth melt-in-your-mouth richness of the milk ice cream.
Launched in 2017 after approximately seven years of development, this product won the Grand Prix in Japan's largest frozen food and ice cream election in 2022. It is currently highly popular among inbound tourists, and is a trending topic on social media in Asian regions such as Taiwan, Korea, and Hong Kong.
### Pursuing "Milk's Deliciousness" with Raw Milk
In this renewal, we have once again focused on "milk's deliciousness," incorporating raw milk in addition to carefully selected domestic dairy products. From the first bite, a rich milk aroma and deep flavor spread, offering an elegant lingering taste along with a sophisticated milky melt. It has evolved into a more authentic patisserie-like dessert. Its high level of perfection has been praised by up-and-coming patissiers.
We hope that the newly reborn "BRULEE" will lead moments of relaxation in daily life to a more refined and enriching experience.
### Easier to Purchase
With this renewal, sales stores in convenience stores will be expanded. Convenience has improved, allowing more customers to experience the deliciousness of "BRULEE."
#### Participating Convenience Stores *As of April 28, 2026
- Seven-Eleven: Nationwide
- FamilyMart: Hokkaido, Tokyo, Saitama, Chiba, Kanagawa, Osaka, Kyoto, Hyogo, Fukuoka, Okinawa prefectures
- Lawson: Hokkaido, Tokyo, Saitama (partial), Chiba, Kanagawa, Osaka, Kyoto, Hyogo, Wakayama, Shiga, Nara, Fukuoka, Okinawa prefectures
*Some stores may not carry the product.
### Renowned Patissiers' Tasting Documentary Movie Released
To commemorate the renewal, famous patissiers tasted "BRULEE." A documentary movie capturing their reactions will be released. Please pay attention to their expressions the moment they take the first bite, and their professional, real reactions.
Brand website: https://www.ohayo-milk.co.jp/brand/brulee/
#### Appearing Patissiers
- Junji Tokunaga, Owner of équilibre
- Shoko Hirase, Owner of Pâtisserie L'aube / Kakyoan
### Product Overview
Product Name: BRULEE MILK
Category: Ice Cream
Ingredients: Non-fat milk solids 11.0%, Milk fat 16.5%, Egg fat 0.9%
Raw Materials: Cream (domestically produced), Skim condensed milk, Sugar, Raw milk, Chocolate coating, Egg yolk, Salt / Emulsifier (contains egg, milk components, soybeans in part)
Volume: 104ml
Price: Open price
Launch Date: April 2017
Renewal Date: April 28, 2026
### Company Information
Ohayo Milk Co., Ltd.
Representative Director and President: Yoko Yamazaki
Headquarters: 565 Kanda, Naka-ku, Okayama City, Okayama Prefecture
Founded: June 29, 1953
Corporate Website URL: https://www.ohayo-milk.co.jp/
In conjunction with this renewal, the availability in convenience stores has been expanded, making it easier to purchase. The brand website has also been renewed, and a documentary movie featuring renowned patissiers tasting the product will be released.
### About BRULEE
"BRULEE" is a premium ice cream dedicated to an authentic caramelized topping. The surface of the milk ice, generously made with carefully selected domestic dairy ingredients, is meticulously baked using Ohayo Milk's proprietary method (patented), replicating the crispy texture and fragrant, bittersweet caramelized layer characteristic of crème brûlée. For the caramelization, multiple sugars are uniquely blended to achieve the most delicious golden ratio. You can enjoy the profound flavor created by the pleasant texture of the caramelization and the smooth melt-in-your-mouth richness of the milk ice cream.
Launched in 2017 after approximately seven years of development, this product won the Grand Prix in Japan's largest frozen food and ice cream election in 2022. It is currently highly popular among inbound tourists, and is a trending topic on social media in Asian regions such as Taiwan, Korea, and Hong Kong.
### Pursuing "Milk's Deliciousness" with Raw Milk
In this renewal, we have once again focused on "milk's deliciousness," incorporating raw milk in addition to carefully selected domestic dairy products. From the first bite, a rich milk aroma and deep flavor spread, offering an elegant lingering taste along with a sophisticated milky melt. It has evolved into a more authentic patisserie-like dessert. Its high level of perfection has been praised by up-and-coming patissiers.
We hope that the newly reborn "BRULEE" will lead moments of relaxation in daily life to a more refined and enriching experience.
### Easier to Purchase
With this renewal, sales stores in convenience stores will be expanded. Convenience has improved, allowing more customers to experience the deliciousness of "BRULEE."
#### Participating Convenience Stores *As of April 28, 2026
- Seven-Eleven: Nationwide
- FamilyMart: Hokkaido, Tokyo, Saitama, Chiba, Kanagawa, Osaka, Kyoto, Hyogo, Fukuoka, Okinawa prefectures
- Lawson: Hokkaido, Tokyo, Saitama (partial), Chiba, Kanagawa, Osaka, Kyoto, Hyogo, Wakayama, Shiga, Nara, Fukuoka, Okinawa prefectures
*Some stores may not carry the product.
### Renowned Patissiers' Tasting Documentary Movie Released
To commemorate the renewal, famous patissiers tasted "BRULEE." A documentary movie capturing their reactions will be released. Please pay attention to their expressions the moment they take the first bite, and their professional, real reactions.
Brand website: https://www.ohayo-milk.co.jp/brand/brulee/
#### Appearing Patissiers
- Junji Tokunaga, Owner of équilibre
- Shoko Hirase, Owner of Pâtisserie L'aube / Kakyoan
### Product Overview
Product Name: BRULEE MILK
Category: Ice Cream
Ingredients: Non-fat milk solids 11.0%, Milk fat 16.5%, Egg fat 0.9%
Raw Materials: Cream (domestically produced), Skim condensed milk, Sugar, Raw milk, Chocolate coating, Egg yolk, Salt / Emulsifier (contains egg, milk components, soybeans in part)
Volume: 104ml
Price: Open price
Launch Date: April 2017
Renewal Date: April 28, 2026
### Company Information
Ohayo Milk Co., Ltd.
Representative Director and President: Yoko Yamazaki
Headquarters: 565 Kanda, Naka-ku, Okayama City, Okayama Prefecture
Founded: June 29, 1953
Corporate Website URL: https://www.ohayo-milk.co.jp/