On 'White Teeth Day' (April 8), Oh my teeth launches full-scale 'Dual Whitening' service, born from user feedback: 'After straightening, I want to whiten.'
In response to feedback from users post-orthodontic treatment, 'Oh my teeth' has launched its 'Dual Whitening' service. It is a high-performance plan that combines in-clinic office whitening with at-home care to achieve a higher level of teeth whiteness.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 08:22
- 🤖 AI Analyzed: May 26, 2026 at 21:28 (1141h 6m after Published)
Oh my teeth Inc. (hereafter, Oh my teeth), Japan's No. 1 manufacturer of clear aligner brands(*2) with over 10,000 cumulative orthodontic graduates(*1), is pleased to announce the full-scale launch of "Dual Whitening" at Oh my teeth partner clinics, coinciding with "White Teeth Day" on April 8.
This service was developed in response to insights from users post-treatment, who expressed a desire to "pursue greater whiteness now that their teeth are aligned." The whitening service already offered at partner clinics has surpassed 1,000 cumulative bookings(*), and to meet further demand, a high-performance plan combining office and home whitening will now be available at each partner clinic.
*: Cumulative bookings from October 4, Reiwa 7 to March 18, Reiwa 8.
*1: Total number of cases where treatment was completed between December 1, 2019, and May 26, 2025.
*2: No. 1 in domestic clear aligner brand manufacturing (surveyed by GMO Research & AI Inc. in January 2025, covering Jan-Dec 2024, for domestic clear aligner brands).
◾️ The Pursuit of the "Ideal Smile" Doesn't End with Orthodontics
With the mission to "deliver the dental experience of the future," Oh my teeth has provided a clear aligner system that, in principle, requires no hospital visits(*3). As many users graduate from their treatment, the specialized support team on LINE has received numerous comments like, "Now that my teeth are straight, I want to be even more particular about their whiteness and cleanliness."
In response to this user enthusiasm and the fact that cumulative bookings for whitening-related services have exceeded 1,000(*), Oh my teeth concluded that it should provide a professional experience not only in "teeth alignment" but also in "whiteness." This led to the development of the "Dual Whitening" system and support for its implementation in partner clinics.
*3: Depending on the condition of your teeth, multiple visits may be necessary.
*: Cumulative bookings from October 4, Reiwa 7 to March 18, Reiwa 8.
◾️ Ideal White
FAQ
What is Oh my teeth launching on 'White Teeth Day'?
Oh my teeth is launching its full-scale 'Dual Whitening' service at its partner clinics.
What inspired the development of the 'Dual Whitening' service?
The service was developed in response to user feedback expressing a desire to whiten teeth after completing orthodontic treatment.
What is the 'Dual Whitening' service?
It is a high-performance whitening plan that combines both in-office and at-home whitening treatments.
Has Oh my teeth offered whitening services before this launch?
Yes, the whitening service already offered at partner clinics has surpassed 1,000 cumulative bookings.
What is Oh my teeth's mission related to dental experience?
Oh my teeth's mission is to 'deliver the dental experience of the future'.