Ogury Announces "SONA", an Agent-Based Solution to Enhance Consistency in Audience Planning and Campaign Execution

Tokyo — June 9, 2026 — Ogury, a global Ad Tech company powered by Persona Intelligence, today announced the launch of "SONA", an agent-based solution designed to bridge the long-standing gap between audience planning and campaign execution. While many platforms focus on delivery optimization, SONA transforms simple briefs into structured, Persona-based strategies. This allows brands and agencies to identify and activate audiences that might be missed by traditional approaches, while maintaining a consistent definition across channels.

SONA is accessible through Ogury One's chat-based interface or within the client's AI environment of choice. It first structures any brief into expandable and combinable Personas, with full visibility into the behaviors, preferences, and regional insights underpinning each proposal. It then identifies the most relevant publisher environments and formats to attract these Personas before generating media strategy recommendations, including predicted reach and expected outcomes. Subsequently, it activates campaigns directly, ensuring continuity from audience planning to execution. In fact, SONA enables the entire process from brief to activation in just a few clicks, potentially saving 20-30 hours of work per campaign compared to traditional methods.

SONA is built on Ogury's audience-first data model, integrating observed behavioral data, declared data, and real-time transactional data to build Personas that reflect how people truly think and act. By structuring these signals into expandable Personas, SONA surfaces profiles that might be overlooked by traditional approaches, enabling more relevant activation at scale. Furthermore, recommendations are fully transparent at every stage, allowing traders to adjust and validate before activation.

SONA is available across CTV, desktop, and mobile environments (web and in-app), enabling consistent Persona utilization. It can be accessed directly from Ogury One or integrated into existing workflows via MCP-enabled AI tools, including Gemini, Claude, and ChatGPT, allowing users to work in their preferred environment. It requires no complex setup or changes to existing systems, making it a seamless addition to current campaign processes.

"Many solutions focus primarily on optimizing delivery, but the real challenge is maintaining a consistent audience definition from planning to execution, across platforms," said Nicolas Bidon, CEO of Ogury. "With Persona Intelligence built directly into the campaign workflow, SONA empowers brands and agencies to transform any brief into a structured, Persona-based strategy, enabling them to consistently understand, improve, and execute across channels for more measurable results."