Maruyama Coffee to Launch "Agro Takeshi," the World's Finest Cup, on July 1, 2026 (Wed)

Every year, Maruyama Coffee releases coffee from the Agro Takeshi farm in Bolivia during the transition from early summer to midsummer. "Agro Takeshi" is a coffee farm located in the highlands of Bolivia, boasting one of the world's highest altitudes. In particular, the Geisha variety offers a cup filled with a gorgeous aroma reminiscent of jasmine, a fresh, fruity sweetness like that of berries, and a transparent, clean taste every year. Harvest volume is extremely limited, and Maruyama Coffee is the only company in Japan that directly trades with the Agro Takeshi farm.

This year, in addition to "Geisha" and "Geisha Blend," we are offering three types of products, including "Agro Takeshi Blend," which is a blend of Catuai from Agro Takeshi. Among these, the "Geisha" is of exceptional quality, even more so than in previous years.

With "Geisha," you can enjoy a clean, elegant impression and an overwhelming depth of flavor. The mouthfeel is smooth and pleasant, with a floral aftertaste. Immediately after brewing, it has a fragrant taste reminiscent of jasmine, muscat, and Darjeeling tea. As the temperature changes, it transforms into a sweet and fruity flavor reminiscent of roses, raspberries, and yellow peaches. Furthermore, a gorgeous and rich flavor reminiscent of lemonade and apple tea unfolds.

"Geisha Blend" features an elegant floral aroma reminiscent of jasmine, with the fresh fruitiness of yellow peaches and pears. The sweetness reminiscent of tropical fruits overlaps, creating a gentle, elegant aftertaste.

"Agro Takeshi Blend" is a blend made exclusively from the Catuai variety harvested at the Agro Takeshi farm. It has a rich acidity reminiscent of apricots and a subtle roasted aroma, followed by an elegant, smooth sweetness like syrup.

Enjoy a special experience that redefines the concept of coffee, with delicate and gorgeous aromas spreading with every sip and an elegantly lingering aftertaste.

Maruyama Coffee is the only company in Japan that can directly trade with Agro Takeshi.

"Agro Takeshi" is a coffee farm located in the highlands of Bolivia, boasting one of the world's highest altitudes. The coffee from the Agro Takeshi farm matures slowly in a climate with significant temperature differences between day and night, and the mineral-rich soil produces sweetness and complex flavors. Its harvest volume is extremely rare, and Maruyama Coffee is the only company in Japan authorized to directly trade with the Agro Takeshi farm.

Its taste is of exceptional quality, exceeding previous years.

The quality of coffee begins in the field, supported by skilled farm work and extremely strict harvesting and selection processes. As each coffee variety has its own characteristics, the Agro Takeshi farm manages and harvests them according to their individual traits to bring out their ideal flavors.

From 2025 to 2026, we focused on improving the precision of all farm operations under the farm's unique climate and environmental conditions. We carefully assessed the fruit development status for each coffee variety and pursued the optimal harvesting timing, utilizing knowledge gained from past harvests.

Furthermore, by thoroughly implementing strict cherry selection and meticulous lot management, we have maximized the inherent quality of Agro Takeshi farm's coffee.

This quality improvement is not due to any new methods. It is the result of carefully accumulating each step. Through these accumulated efforts, the distinct character of the Agro Takeshi farm is clearly expressed in the coffee, resulting in an exceptional finish that surpasses previous years.

The true value of roasting that brings out its potential.

Agro Takeshi coffee is characterized by its floral aroma, bright acidity reminiscent of citrus fruits, and transparent sweetness. We roast with the aim of maximizing these charms.

Agro Takeshi coffee is grown at high altitudes, making it more difficult to roast compared to coffee from other producing countries. By roasting under appropriate heat management and maximizing the potential of the green beans, we achieve a rich aroma and transparent taste, often referred to as the world's finest.

"Agro Takeshi" coffee, acclaimed as the world's finest. We invite you to experience its true value on this occasion. The delicate and gorgeous aroma that spreads with every sip and the elegantly lingering aftertaste will lead you to a special experience that redefines the concept of coffee. Please enjoy this blissful cup that will elevate your everyday life to an exceptional moment.

[Product Overview]

Product Name: Agro Takeshi Geisha Roast Level: Medium Roast

Flavor Profile: Jasmine, Lychee, Shine Muscat, Green Apple, Honey,

Elegant aftertaste reminiscent of blooming flowers

Bitterness: ●〇〇〇〇 Acidity: ●●●●〇 Body: ●●●●〇 Aroma: ●●●●●

Retail Price: Coffee Beans 40g ¥3,811 (excl. tax) / ¥4,115.88 (incl. tax)

Drip Bag Single ¥1,187 (excl. tax) / ¥1,281.96 (incl. tax)

Sales Period: July 1, 2026 (Wed)

Sales Locations: Maruyama Coffee Direct Stores, Online Store, etc.

Product Name: Agro Takeshi Geisha Blend Roast Level: Medium Roast

Flavor Profile: Yellow Peach, Jasmine, Tropical Fruits, Pear

Bitterness: ●●〇〇〇 Acidity: ●●●●● Body: ●●●●〇 Aroma: ●●●●〇

Retail Price: Coffee Beans 80g ¥2,780 (excl. tax) / ¥3,002.40 (incl. tax)

Drip Bag Single ¥600 (excl. tax) / ¥648.00 (incl. tax)

Sales Period: July 1, 2026 (Wed)

Sales Locations: Maruyama Coffee Direct Stores, Online Store, etc.

Product Name: Agro Takeshi Blend Roast Level: Medium Roast

Flavor Profile: Apricot, Cherry, Maple Syrup

Bitterness: ●●〇〇〇 Acidity: ●●●●〇 Body: ●●●〇〇 Aroma: ●●●●〇

Retail Price: Coffee Beans 80g ¥1,935 (excl. tax) / ¥2,089.80 (incl. tax)

Sales Period: July 1, 2026 (Wed)

Sales Locations: Maruyama Coffee Direct Stores, Online Store, etc.

Iced Coffee and Jelly Featuring Geisha Aroma to be Released

Starting mid-July, we will be releasing iced coffee and jelly made with the popular "Agro Takeshi Geisha" from last year.

In recent years, demand for cold beverages and sweets has increased due to rising summer temperatures. Maruyama Coffee offers these products to meet seasonal needs and allow customers to enjoy a special coffee experience in the form of iced coffee and jelly.

The iced coffee, which captures the aroma of Geisha, stands out with its gorgeous fragrance and transparent taste, followed by a light aftertaste. The jelly is finished to be a delicacy that allows you to enjoy the delicate aroma and exquisite sweetness unique to Geisha, along with a smooth texture.

Recommended as a luxurious summer gift for loved ones or for enjoying a moment of elegance during your weekend downtime.

[Product Overview]

Product Name: Agro Takeshi Geisha Iced Coffee

Retail Price:

1 bottle ¥12,000 (excl. tax) / ¥12,960.00 (incl. tax)

2 bottles ¥24,000 (excl. tax) / ¥25,920.00 (incl. tax)

Sales Period: From mid-July 2026

Sales Locations:

Maruyama Coffee Direct Stores, Online Store, etc.

*Image shows 2 bottles.

[Product Overview]

Product Name: Agro Takeshi Geisha Coffee Jelly

Retail Price:

Single ¥1,628 (excl. tax) / ¥1,758.24 (incl. tax)

Set of 3 ¥5,665 (excl. tax) / ¥6,118.20 (incl. tax)

Sales Period: From mid-July 2026

Sales Locations:

Maruyama Coffee Direct Stores, Online Store, etc.

*Image shows 3 pieces.

[About Maruyama Coffee]

Maruyama Coffee is a specialty coffee manufacturer. We visit coffee-producing regions and purchase beans directly from producers. Our entire company is committed to the quality of coffee beans, resulting in a diverse range of brands and variations not found elsewhere. Furthermore, the coffee beans handled by Maruyama Coffee are rare and highly valuable, sourced based on trusting relationships with producers, and we have been handling high-quality coffee beans for over 20 years of long-standing partnerships. Maruyama Coffee views coffee beans as "agricultural products," recognizing the importance of variety, growing environment, and processing methods.

Currently, we have 13 directly managed stores, including 4 stores in Nagano Prefecture (including the Karuizawa main store), 7 stores in Tokyo, and 1 store each in Yamanashi and Aichi Prefectures, as well as an online store, and our products are widely available in supermarkets and general retailers. We offer a variety of products, including "liquid coffee" and "caffe latte base" that allow you to easily enjoy the taste of specialty coffee at home, as well as various sweets such as "langue de chat," "yokan" (sweet bean jelly), and "baumkuchen" made with specialty coffee as an ingredient.

As both a manufacturer and a food service provider, Maruyama Coffee operates with the belief of "closely engaging in all processes from the production area to the customer's cup."

Official Website: https://official.maruyamacoffee.com/

Online Store: https://www.maruyamacoffee.com/ec

Official X: https://twitter.com/MARUYAMA_COFFEE

Official Instagram: https://www.instagram.com/maruyama_coffee/

Inquiries from the press regarding this matter:

https://official.maruyamacoffee.com/contact/official-contact/