Japan Expression Technology Research Institute (formerly Oekaki Movie Co., Ltd.) Changes Company Name and Refreshes Management Structure; Tadashi Hamagami Appointed as New Representative Director and President
Japan Expression Technology Research Institute (formerly Oekaki Movie Co., Ltd.) announced a new management structure, including a company name change due to business expansion and the appointment of Tadashi Hamagami as the new Representative Director and President. The company aims to leverage creators' diverse talents and match them with businesses to create new value.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 18:50 (482h 2m after Collected)
Japan Expression Technology Research Institute (Headquarters: Osaka City, Osaka Prefecture, formerly Oekaki Movie Co., Ltd.) is pleased to officially announce the completion of its new management structure, two months after changing its company name due to business expansion.
Concurrently, Tadashi Hamagami has been appointed as the new Representative Director and President. Former Representative Director and President Shou Akira Haku has assumed the role of Chairman of the Board, aiming to strengthen the management foundation and further expand business by connecting creators with businesses.
■ Background of Company Name Change and CEO Succession
Until now, our company has contributed to solving various customer challenges, promoting, and branding to convey corporate appeal, achieving solid results centered on our unique method, 'Oekaki Movie®'. 'Oekaki Creators®' certified by the International Jibun Story Association continue to provide excellent value daily in the business field.
Witnessing their proven track record and high potential, we strongly felt the desire to 'create more opportunities for creators to showcase their diverse talents.'
Therefore, while leveraging the excellent foundation of 'Oekaki Movie®', our company will significantly expand its creative business field to 'general expression technology.' Without being bound by specific expression methods, we will create an environment where creators can fully demonstrate their diversity and strongly match their talents with companies that need them, thereby expanding our service offerings and creating new value.
Against this background, at this timing when the company's value proposition is significantly expanding, we changed our company name to 'Japan Expression Technology Research Institute' and refreshed our management structure.
■ Our Vision for the New Company Name 'Japan Expression Technology Research Institute'
The new company name embodies our strong desire to continuously 'research' expression technology in response to changing times, and to be a 'research institute' that creates new value for society by combining creators' talents with corporate challenges.
■ Comment from New Representative Director and President Tadashi Hamagami
I am Tadashi Hamagami, and I have been appointed as the Representative Director and President of Japan Expression Technology Research Institute.
Currently, there are deep-rooted challenges surrounding creators. Originally, creators tended to be in a weaker position in the business structure, and there was a harsh reality where their dedicated works and cultivated skills were 'undervalued.' Recently, with the advent of AI technology, this trend has become even more pronounced. However, the skills and sensibilities that creators have accumulated daily should inherently have much greater value.
Our goal is to change this 'situation where creators are undervalued' and make a strong impact on creator culture. Our mission is to cultivate high-level creators who possess both 'marketing and branding knowledge' to achieve business objectives and 'creative quality,' and to match them with companies that truly need their power. By doing so, we aim to create a 'virtuous cycle' where the quality of creators further improves and is returned as business results.
To achieve this, our company will thoroughly deepen its research into 'marketing and branding' and 'storytelling in creative work,' which benefit both creators and business owners.
What we offer is not merely material creation for web marketing. It is creative work that reliably produces results, in other words, 'expression technology.' As a bridge connecting truly valuable creators and businesses, we will fully dedicate ourselves.
Concurrently, Tadashi Hamagami has been appointed as the new Representative Director and President. Former Representative Director and President Shou Akira Haku has assumed the role of Chairman of the Board, aiming to strengthen the management foundation and further expand business by connecting creators with businesses.
■ Background of Company Name Change and CEO Succession
Until now, our company has contributed to solving various customer challenges, promoting, and branding to convey corporate appeal, achieving solid results centered on our unique method, 'Oekaki Movie®'. 'Oekaki Creators®' certified by the International Jibun Story Association continue to provide excellent value daily in the business field.
Witnessing their proven track record and high potential, we strongly felt the desire to 'create more opportunities for creators to showcase their diverse talents.'
Therefore, while leveraging the excellent foundation of 'Oekaki Movie®', our company will significantly expand its creative business field to 'general expression technology.' Without being bound by specific expression methods, we will create an environment where creators can fully demonstrate their diversity and strongly match their talents with companies that need them, thereby expanding our service offerings and creating new value.
Against this background, at this timing when the company's value proposition is significantly expanding, we changed our company name to 'Japan Expression Technology Research Institute' and refreshed our management structure.
■ Our Vision for the New Company Name 'Japan Expression Technology Research Institute'
The new company name embodies our strong desire to continuously 'research' expression technology in response to changing times, and to be a 'research institute' that creates new value for society by combining creators' talents with corporate challenges.
■ Comment from New Representative Director and President Tadashi Hamagami
I am Tadashi Hamagami, and I have been appointed as the Representative Director and President of Japan Expression Technology Research Institute.
Currently, there are deep-rooted challenges surrounding creators. Originally, creators tended to be in a weaker position in the business structure, and there was a harsh reality where their dedicated works and cultivated skills were 'undervalued.' Recently, with the advent of AI technology, this trend has become even more pronounced. However, the skills and sensibilities that creators have accumulated daily should inherently have much greater value.
Our goal is to change this 'situation where creators are undervalued' and make a strong impact on creator culture. Our mission is to cultivate high-level creators who possess both 'marketing and branding knowledge' to achieve business objectives and 'creative quality,' and to match them with companies that truly need their power. By doing so, we aim to create a 'virtuous cycle' where the quality of creators further improves and is returned as business results.
To achieve this, our company will thoroughly deepen its research into 'marketing and branding' and 'storytelling in creative work,' which benefit both creators and business owners.
What we offer is not merely material creation for web marketing. It is creative work that reliably produces results, in other words, 'expression technology.' As a bridge connecting truly valuable creators and businesses, we will fully dedicate ourselves.