Challenging the Anxiety of Reservation-Based Businesses: 'TRUPAS,' a 'Trust Visualization' Service, Begins Free Beta Partner Recruitment

ODORIBA Inc. (Headquarters: Shibata Town, Shibata District, Miyagi Prefecture; CEO: Koji Shimazaki) has begun recruiting partners (such as accommodation facilities, restaurants, and rental spaces) for the beta version of "TRUPAS," a "trust visualization" service for reservation-based businesses. Partners can use the service completely free of charge, with no initial or monthly fees.

TRUPAS – Making Trust Visualization a Social Infrastructure.

In recent years, social interest in no-shows (unauthorized cancellations) has re-emerged, with incidents like mass unauthorized cancellations at restaurants gaining significant traction on social media. Even with a reservation, businesses often don't know who their first-time customers are. This "anxiety of the unseen," including unauthorized cancellations, property damage, and disruptive behavior, is a deep-rooted issue common to reservation-based businesses, not just restaurants. TRUPAS provides a system that allows businesses to welcome unfamiliar customers with confidence by visualizing and sharing sincere guest behavior as "trust" across affiliated stores.

■ Background: Unauthorized Cancellations Back in the Spotlight, Causing Annual Losses of Approximately 200 Billion Yen

Unauthorized cancellations are once again drawing significant public attention, highlighted by widespread backlash on social media regarding mass no-shows at restaurants. The Ministry of Economy, Trade and Industry estimates that losses from unauthorized cancellations in the restaurant industry alone amount to approximately 200 billion yen annually, indicating this is far from a fleeting issue. Furthermore, issues such as fraudulent guest numbers and property damage in accommodations and minpaku, and disputes over restoration to original condition in rental spaces, all stem from the common anxiety of "not knowing who will show up" after accepting a reservation, transcending industry boundaries.

■ Solution: Not Punishment, but "Visualizing Trust"

TRUPAS is not a "blacklist" designed to exclude problematic customers. It is a "growth-oriented" system that positively evaluates and builds "trust" for guests based on sincere behavior such as politeness, consideration, and punctuality.

Guests earn trust levels (Tiers and Medals) with each visit by scanning a QR code at affiliated stores (completed via LINE, no dedicated app required). Partners can then check this trust level when a reservation is made, meaning first-time customers are no longer a "complete unknown." The very awareness that "one's behavior leaves a record of trust" acts as a natural deterrent against unauthorized cancellations and disruptive behavior.

The TRUPAS mechanism. Completed via QR/LINE, trust is visualized in 4 steps.

The first partner, "MARUKI Saifu" (Kakuda City, Miyagi Prefecture). A unique-stay accommodation facility offering a registered Tangible Cultural Property, a traditional Japanese house, for exclusive use by one group per day.

■ Vision: Making Trust Visualization a Social Infrastructure

Our goal is to make "trust visualization" a "social infrastructure" as commonplace and accessible as electricity or telecommunications. If individual sincerity can be carried across industries and stores, hosts can welcome people with peace of mind, and guests will be rewarded for their sincerity. We aim to make this cycle the societal norm.

■ Features of TRUPAS

- Shared Trust Network: Check past usage records (Tiers and Medals) at other stores upon reservation.

- Fair Evaluation by AI: AI analyzes partner evaluations to calculate a consistent trust score.

- Completed via LINE / No App Needed: Guests simply scan a QR code. No cost involved.

- Privacy Conscious: Minimal, anonymous operation relying on QR codes, not names or phone numbers.

- Ready for Implementation from Day One: Start by simply placing a QR code at your establishment.

■ Implementation Example

"MARUKI Saifu," a traditional Japanese house accommodation (over 100 years old, a Tangible Cultural Property) in Kakuda City, Miyagi Prefecture, is the first partner to implement TRUPAS, offering exclusive plans for TRUPAS members.

■ Beta Partner Recruitment Guidelines

- Target: Operators of accommodation facilities, minpaku, restaurants, rental spaces, etc.

- Fees: Initial Cost ¥0 / Monthly Fee ¥0 (All features available free during the beta period)

- Benefits: Special preferential treatment planned for beta participants after the official release.

- Implementation: From the same day. No credit card registration required.

- Application: Via the partner application form on the official website https://trupas.jp

■ Future Outlook

Through beta operations, we will incorporate feedback from partners and guests to expand the evaluation system and the network of affiliated stores. We will develop TRUPAS into an official version serving as a "common trust platform" across accommodation, dining, and rental spaces. We plan to announce operational results and insights from the beta phase upon the official release.

■ Company Profile

Company Name: ODORIBA Inc. / Location: Shibata Town, Shibata District, Miyagi Prefecture / Representative: Koji Shimazaki, Representative Director / Established: September 2021 / Business: Development and operation of the "trust visualization" service "TRUPAS" / URL: https://trupas.jp

■ Inquiries Regarding This Matter

ODORIBA Inc. TRUPAS Operations Office / Email: info@trupas.jp / Inquiry Form: https://trupas.jp (via "Contact Us")

*Content described in this release is current as of the announcement date. It is subject to change without notice.