Special Website for 'KATARITSUGI' Wins Bronze Award at the 47th Japan BtoB Advertising Awards

Odakyu Real Estate Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President: Hideo Igarashi) is pleased to announce that the special website for its traditional Japanese house relocation and restoration project 'KATARITSUGI' has won the Bronze Award in the 'Website <Product/Event PR>' category at the 47th 2026 Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association.

The awarded website, under the project concept of 'passing down the cherished traditions of Japanese living,' carefully visualizes the history, regional culture, and emotional stories of people who lived in traditional houses across Japan, while also communicating the value of new homes built with reclaimed timber. The judges highly praised the narrative that connects regions, materials, and time—such as 160-year-old timber from Niigata's heavy snow region being reborn in new homes along the Odakyu railway line.

Main Visual of the Special Website

1. Award-Winning Entry

Title: Odakyu's Traditional House Relocation and Restoration 'KATARITSUGI'

Category: Website <Product/Event PR>

Co-Recipients: PARADOX Inc., INNOCENT Inc.

Award Ceremony: 47th 2026 Japan BtoB Advertising Awards

(Reference) KATARITSUGI Special Website: https://www.odakyu-chukai.com/kataritsugi/

2. About the Japan BtoB Advertising Awards

The Japan BtoB Advertising Awards, established in 1980, is a prestigious competition that selects Gold, Silver, and Bronze winners across 15 categories, including Newspaper Advertising, Corporate Catalogs, PR Magazines, and Websites. The Minister of Economy, Trade and Industry also presents a special award. In 2026, a total of 523 entries were submitted.

(Reference) Japan BtoB Advertising Awards: https://www.bbaa.or.jp/jigyo/sogo

3. Overview of the KATARITSUGI Project

The KATARITSUGI Project aims to preserve and pass down valuable traditional Japanese houses and their way of life to future generations by reusing 'old timber' from high-quality old houses across Japan in the construction of new homes. Utilizing old timber helps reduce waste and greenhouse gas emissions, contributing to a circular economy. The company operates a model house and provides introductions to custom home builders using reclaimed timber, as well as land brokerage and sales.

[Model House Overview]

Location:

3-2-3 Minami, Kaihommachi, Ashigarakami-gun, Kanagawa Prefecture

Access:

12-minute walk from 'Kaihommachi' Station on the Odakyu Odawara Line

Land Area:

245.6㎡ (74.3 tsubo)

Building Area:

130.0㎡ (39.3 tsubo)

Floor Plan:

2 (3) LDK

Structure/Construction Method:

Wooden single-story (legally classified as two-story under building standards), traditional construction method

Construction:

Building: ROCKFIELDS Co., Ltd.; Exterior: LAND FLORA Co., Ltd.

Features: Over 5m ceiling height, floating floor in the living room, loft accessible for direct contact with reclaimed timber

4. Public Communications on the KATARITSUGI Project

The 'KATARITSUGI' Project: Proposing Ethical Consumption in Home Selection

Opening of a Single-Story Model House in Kaihommachi, Kanagawa on May 31, 'Old Timber Day'

(May 19, 2025)

https://www.odakyu-fudosan.co.jp/_wp/wp-content/uploads/2025/05/9076b65bb369213d62558ef43a342cc3.pdf

Rewriting the Stories of People and Houses through Rebuilding with Odakyu Real Estate and Partners

(July 31, 2025)

https://www.odakyu.jp/group/brand/article/interview-009/

Carrying Forward Emotions, Living On in New Forms: The 'KATARITSUGI' Project by Odakyu Real Estate

(September 3, 2025)

https://prtimes.jp/story/detail/wxG76MhL65x

5. Odakyu Real Estate Group's Sustainability Initiatives

Under the Odakyu Group's management vision 'UPDATE Odakyu – Toward a Regional Value-Creating Enterprise,' the company promotes sustainability by creating value for local communities through its business activities while considering environmental and social sustainability. As part of its eco-conscious initiatives, the 'KATARITSUGI' project reuses 'old timber' from traditional houses across Japan to pass down traditional lifestyles and propose enriched living for future generations. The company will continue to circulate traditional houses as regional resources, build sustainable systems, and advance sustainable business practices.

(Reference) Sustainability | Odakyu Real Estate: https://www.odakyu-fudosan.co.jp/sustainability/

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