Odakyu Real Estate's Condominium Brand "Leafia" Brand Visual Renewal Announcement
Odakyu Real Estate has renewed the main visual of its new condominium brand "Leafia" and will begin media deployment sequentially from April 1, 2026. The aim is to enhance brand recognition in the business area, adopting warm illustrations that express the diversification of lifestyles.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 23:00
- 🔍 Collected: April 7, 2026 at 14:30
- 🤖 AI Analyzed: April 20, 2026 at 19:53 (317h 23m after Collected)
Odakyu Real Estate Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Hide Igarashi) announces that it has renewed the visual image of its new condominium brand "Leafia" to enhance brand recognition in its business areas, and will sequentially deploy it across various media starting from Wednesday, April 1, 2026.
**■ Evolution of Leafia**
The Odakyu Group has been involved in the housing business since 1965. In 2007, Odakyu Electric Railway's housing business was transferred to Odakyu Real Estate, and the following year, Odakyu Real Estate's new condominium brand was unified under "Leafia." Since then, business development has been carried out under the four promises of "Lifetime," "Environment," "Amenity," and "Fammunity."
Representative achievements include "The Leafia Residence Seijo," which received the Good Design Award in 2018, and "Leafia Komae Aosui no Machi," which received the Kids Design Council Chairman's Award in 2024.
**■ Background of Brand Revision**
A home that carefully weaves together happy moments, comfortable moments, and irreplaceable times. We believe this is what a "Leafia" home is, and the richness that "Leafia" provides. To more effectively convey these sentiments, we are renewing our brand visuals.
With the new visuals, we express a world where people can experience various forms of happiness in their daily lives through warm illustrations, in an era where the diversification of lifestyles is accelerating.
Future media deployment plans include sequential rollout primarily along the Odakyu Line, focusing on in-train vision advertisements, station signboards, and poster displays.
**■ Evolution of Leafia**
The Odakyu Group has been involved in the housing business since 1965. In 2007, Odakyu Electric Railway's housing business was transferred to Odakyu Real Estate, and the following year, Odakyu Real Estate's new condominium brand was unified under "Leafia." Since then, business development has been carried out under the four promises of "Lifetime," "Environment," "Amenity," and "Fammunity."
Representative achievements include "The Leafia Residence Seijo," which received the Good Design Award in 2018, and "Leafia Komae Aosui no Machi," which received the Kids Design Council Chairman's Award in 2024.
**■ Background of Brand Revision**
A home that carefully weaves together happy moments, comfortable moments, and irreplaceable times. We believe this is what a "Leafia" home is, and the richness that "Leafia" provides. To more effectively convey these sentiments, we are renewing our brand visuals.
With the new visuals, we express a world where people can experience various forms of happiness in their daily lives through warm illustrations, in an era where the diversification of lifestyles is accelerating.
Future media deployment plans include sequential rollout primarily along the Odakyu Line, focusing on in-train vision advertisements, station signboards, and poster displays.