Octopus Energy, Top Growth in Japanese Electricity Market, Launches Brand Experience on Roblox
Octopus Energy, which has achieved a 1137% growth rate in Japan, has partnered with Metaverse Creators to release 'Octopus Energy Tycoon' on Roblox. The initiative aims to create a positive brand experience for younger generations and families by redefining energy as something to enjoy and engage with through gaming.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 11:13 (42 min after Collected)
Octopus Energy, which has recorded a growth rate of 1137% since 2022 and ranked No. 1 in growth among the top 40 electric power companies [1], is pleased to announce the release of 'Octopus Energy Tycoon,' a game content that allows users to experience the brand's worldview on the global game platform 'Roblox,' in collaboration with Metaverse Creators Inc. (hereinafter referred to as Metaverse Creators).
This initiative aims to create a new brand experience by redefining energy from something 'used' to something 'engaged with while having fun,' and aims to build new touchpoints particularly with younger generations and families.
Data Source: Agency for Natural Resources and Energy, Power Survey and Statistics Table [3-(1) Electric Power Demand Performance]. Low-voltage lighting power demand (kWh) from January 2022 to December 2024. *'Top 40 power companies' are the top 40 companies in terms of total low-voltage lighting power demand from January 2024 to December 2024. *'Growth rate' is calculated by dividing the total value of low-voltage lighting demand from January to December 2024 and 2023 by the total value of low-voltage lighting demand from January to December 2022.
Background of the Initiative
Octopus Energy is an EnTech (Energy Technology) company that promotes the spread of renewable energy through the power of technology, with the slogan 'Making energy more accessible and positive.' On the other hand, the service of electricity still has aspects of being 'difficult,' 'unclear,' and 'essential to life but hard to be conscious of.'
In this context, the company has focused on the importance of communication where consumers experience and understand naturally, rather than just traditional information dissemination.
Game Overview
'Octopus Energy Tycoon' is a tycoon-style game where players develop a city while collecting Octopus Energy's character, 'Constantine.'
Within the game, by placing Constantines in empty spaces, wind power generation, solar panels, EVs, and more will appear, and the city will develop step by step. It is designed so that players can earn coins according to the growth of the city and unlock new Constantines to enjoy continuous city building.
Through this city-building process, the feature is that players can experience for themselves a worldview where renewable energy naturally exists in daily life.
In addition, at the 'Constantine Tower' that appears in the game, users can encounter Octopus Energy's worldview and values through the activities of the characters.
Octopus Energy Tycoon Play Page (Roblox):
https://www.roblox.com/ja/games/114201343561910/Octopus-Energy-Tycoon
Actual game screen: Players collect 'Constantine' to build their city at the 'Constantine Tower' in the game. Various types of 'Constantine' can be collected at the tower in the player's area.
Significance of this Project
This initiative is more than just providing game content; it is an attempt to embody the redefinition of 'Electric Power Company = Infrastructure' to 'Electric Power Company = Brand providing experiences.'
Octopus Energy has proposed new ways of interacting with energy through customer-participation campaigns such as 'Electricity Saving Challenges' and intuitive, easy-to-use digital experiences. Common to these efforts is the perspective of redefining energy from something 'passively used' to something 'actively engaged with and chosen while having fun.'
This expansion on Roblox is an initiative that extends from these efforts, aiming to spread a culture of perceiving energy 'funly and positively' toward the next generation.
Furthermore, through the globally deployed platform, the company also sees potential as a new channel to spread Octopus Energy's brand awareness both domestically and internationally.
About the Partner
The planning and development of this game were handled by Metaverse Creators, realizing the company's brand message as a game experience.
The company has strengths in creative production in the metaverse field and is working on developing new communication methods that connect companies and consumers.
Octopus Energy will continue to combine technology and creative communication to contribute to the creation of new values for energy and the realization of a sustainable society.
About Metaverse Creators Inc.
Metaverse Creators supports the growth of creators and runs alongside them from planning to development.
This initiative aims to create a new brand experience by redefining energy from something 'used' to something 'engaged with while having fun,' and aims to build new touchpoints particularly with younger generations and families.
Data Source: Agency for Natural Resources and Energy, Power Survey and Statistics Table [3-(1) Electric Power Demand Performance]. Low-voltage lighting power demand (kWh) from January 2022 to December 2024. *'Top 40 power companies' are the top 40 companies in terms of total low-voltage lighting power demand from January 2024 to December 2024. *'Growth rate' is calculated by dividing the total value of low-voltage lighting demand from January to December 2024 and 2023 by the total value of low-voltage lighting demand from January to December 2022.
Background of the Initiative
Octopus Energy is an EnTech (Energy Technology) company that promotes the spread of renewable energy through the power of technology, with the slogan 'Making energy more accessible and positive.' On the other hand, the service of electricity still has aspects of being 'difficult,' 'unclear,' and 'essential to life but hard to be conscious of.'
In this context, the company has focused on the importance of communication where consumers experience and understand naturally, rather than just traditional information dissemination.
Game Overview
'Octopus Energy Tycoon' is a tycoon-style game where players develop a city while collecting Octopus Energy's character, 'Constantine.'
Within the game, by placing Constantines in empty spaces, wind power generation, solar panels, EVs, and more will appear, and the city will develop step by step. It is designed so that players can earn coins according to the growth of the city and unlock new Constantines to enjoy continuous city building.
Through this city-building process, the feature is that players can experience for themselves a worldview where renewable energy naturally exists in daily life.
In addition, at the 'Constantine Tower' that appears in the game, users can encounter Octopus Energy's worldview and values through the activities of the characters.
Octopus Energy Tycoon Play Page (Roblox):
https://www.roblox.com/ja/games/114201343561910/Octopus-Energy-Tycoon
Actual game screen: Players collect 'Constantine' to build their city at the 'Constantine Tower' in the game. Various types of 'Constantine' can be collected at the tower in the player's area.
Significance of this Project
This initiative is more than just providing game content; it is an attempt to embody the redefinition of 'Electric Power Company = Infrastructure' to 'Electric Power Company = Brand providing experiences.'
Octopus Energy has proposed new ways of interacting with energy through customer-participation campaigns such as 'Electricity Saving Challenges' and intuitive, easy-to-use digital experiences. Common to these efforts is the perspective of redefining energy from something 'passively used' to something 'actively engaged with and chosen while having fun.'
This expansion on Roblox is an initiative that extends from these efforts, aiming to spread a culture of perceiving energy 'funly and positively' toward the next generation.
Furthermore, through the globally deployed platform, the company also sees potential as a new channel to spread Octopus Energy's brand awareness both domestically and internationally.
About the Partner
The planning and development of this game were handled by Metaverse Creators, realizing the company's brand message as a game experience.
The company has strengths in creative production in the metaverse field and is working on developing new communication methods that connect companies and consumers.
Octopus Energy will continue to combine technology and creative communication to contribute to the creation of new values for energy and the realization of a sustainable society.
About Metaverse Creators Inc.
Metaverse Creators supports the growth of creators and runs alongside them from planning to development.