Octopus Energy Wins Grand Prize at "New Power Award 2025"!
Octopus Energy, which recorded a growth rate of 1137% since 2022 and ranked first among the top 40 electricity companies in terms of growth, announced that it received four awards, including three Grand Prizes, at the "New Power Award 2025" organized by RBB TODAY. This recognition is a testament to its ability to maintain high customer satisfaction even amidst rapid customer base expansion, offering competitive pricing, transparent services, and efficient digital tools.
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- 📰 Published: April 8, 2026 at 19:00
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Octopus Energy, which recorded a growth rate of 1137% since 2022 and ranked first in growth among the top 40 electricity companies [1], is pleased to announce that it has received four awards, including three Grand Prizes, at the "New Power Award 2025" by RBB TODAY, a comprehensive information site operated by IID, Inc.
This award evaluates new electricity companies from multiple perspectives, including pricing, service quality, and support experience, based on actual user feedback. This achievement recognizes the company's ability to maintain high customer satisfaction even as its customer base rapidly expands.
[1] Data source: Electricity Demand Results for Low-Voltage Lighting (kWh) from January 2022 to December 2024 from the Agency for Natural Resources and Energy's Electricity Survey Statistics Table [3-(1) Electricity Demand Results]
*"Top 40 electricity companies" refers to the top 40 companies by total low-voltage lighting electricity demand from January 2024 to December 2024.
*"Growth rate" is calculated by dividing "Total low-voltage lighting electricity demand from January to December 2024" and "Total low-voltage lighting electricity demand from January to December 2023" by "Total low-voltage lighting electricity demand from January to December 2022".
Octopus' Unique Customer Experience
In addition to competitive pricing, Octopus Energy provides electricity services that can be used stress-free in daily life through simple and transparent pricing structures and user-friendly digital services.
The site design allows for simple completion from quotation to application, intuitive management functions in "My Page", friendly and open communication, and prompt and flexible customer support deliver a unique Octopus experience value to customers, leading to their strong support.
Mechanisms Supporting Octopus' Customer Experience
This customer experience is supported by "Kraken," a technology platform optimized for integrated management of supply and demand, pricing design, and customer response. In addition, high-quality customer experience is realized through operations based on empowerment, where field staff are delegated authority to flexibly judge and execute support content according to each customer's situation, and the organizational culture and service philosophy that supports this.
Furthermore, by designing customer touchpoints themselves as a service, such as referral programs, various campaigns, and interactive communication through social media, daily improvements are made reflecting the Octopus philosophy.
Moreover, the company is committed to creating an environment where customers can use services with peace of mind by transparently disseminating information regarding prices and systems.
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Octopus' Organizational Culture and Initiatives
Octopus Energy emphasizes employee empowerment in its organizational development, based on the idea that "employee satisfaction leads to customer satisfaction."
- It All Starts with LOVE for Employees! "Great Place to Work" Award
- Octopus' Mind is Full of Customers
Furthermore, the company promotes building customer relationships and improving services through the following initiatives:
- Service improvement utilizing customer surveys (Happy Hour)
- Inquiries accepted via SNS and LINE
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Transparent Information Disclosure and Communication on Social Issues
- Impact of Middle East Situation on Electricity Bills
- Energy Saving Communication Ranking
- How to Interact with Customers in Field Sales
Future Developments
Octopus Energy will continue to provide simpler and easier-to-use electricity services, centered on technology and customer-centric design philosophy.
Leveraging this award, the company aims to further enhance customer experience, promote the spread of renewable energy, and establish a new energy standard in Japan.
Award Summary
Award Name: New Power Award 2025 (RBB TODAY)
Award Categories: 4 categories
Grand Prizes: 3 categories (Overall Satisfaction, etc.)
*Please refer to the organizer's announcement for details
https://prtimes.jp/main/html/rd/p/000000520.000004642.html
About Octopus Energy
Octopus Energy (Headquarters: UK) is on a mission to transform customer experience by providing green energy at low prices through technology and transparent service. Starting operations in the UK in 2016, in just nine years, it has supplied renewable energy-derived electricity to approximately 10 million households worldwide.
Currently, it operates electricity retail businesses in 8 countries, including Japan, UK, Germany, Spain, Italy, France, New Zealand, and the United States. In Japan, it established a joint venture with Tokyo Gas in 2021 and commenced operations.
In Japan, it has continued rapid growth, exceeding 500,000 contracts in four years since starting business, with 86% of customers feeling that their "electricity bills have become cheaper." It has also received a 4.4-star rating on Google Reviews, indicating strong support for its customer-centric service design.
Official website: https://octopusenergy.co.jp/
Official blog: https://octopusenergy.co.jp/blogs