All the 'Mechanisms to be Chosen' Under One Roof! 62 Companies Providing the Latest Real Promotion Services Exhibit at the [Promotional Material Utilization Festa 2026] Held on June 24: Calling for Attendees
The 'Promotional Material Utilization Festa 2026' will be held in Osaka on June 24. 62 companies dealing in analog promotional tools like POP and novelties will exhibit to support SMEs in their marketing challenges.
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- 📰 Published: April 24, 2026 at 23:00
- 🔍 Collected: April 24, 2026 at 14:31
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Organizer: City of Osaka / Osaka Innovation Hub・Creative Network Center Osaka MEBIC (Osaka Business Development Agency)
Cooperation: Osaka Design Promotion Plaza (ODP) [City of Osaka・ATC]
Click here for the details page
[Promotional Material Utilization Festa 2026]
Promotions that reach the five senses with POP, novelties, and flyers!
The City of Osaka, Osaka Innovation Hub, and Creative Network Center Osaka MEBIC (Osaka Business Development Agency), with the cooperation of the Osaka Design Promotion Plaza (ODP) [City of Osaka / ATC], will hold the exhibition 'Promotional Material Utilization Festa 2026' on Wednesday, June 24, 2026. Sixty-two exhibiting companies have been finalized, and we are currently recruiting attendees.
With the theme of developing corporate sales channels and improving sales promotion capabilities, this exhibition provides a venue for companies with excellent products and services in the analog promotion field—such as POP, novelties, and sales tools—to meet with companies seeking solutions to their promotional challenges.
Hints for 'Promotions that are chosen' gather here.
Why is that product picked up?
Why does that store continue to be chosen?
As the environment surrounding sales promotions changes significantly, the importance of real promotions that generate 'experience' and 'empathy', rather than mere information dissemination, is being reaffirmed. While digitalization is advancing even among small and medium-sized enterprises (*), efforts to create touchpoints with customers and improve added value are becoming increasingly important, requiring the identification of effective promotional methods within limited management resources.
The 'Promotional Material Utilization Festa' is an exhibition and business negotiation event that responds to such challenges.
Companies handling a variety of promotional tools—such as flyers/pamphlets, in-store POP, display fixtures, novelties, and direct mail—will exhibit, providing a place where you can 'see, touch, and compare' the actual items.
At the venue, it is possible to concretely consider promotional methods suited to your company while directly listening to the strengths and innovations of each exhibitor. It will not only lead to encounters with new partner companies but also to the discovery of ideas that can be utilized immediately. Furthermore, seminars with themes such as 'Novelty Planning' and 'Utilization of Promotional Materials in Restaurants' will be held simultaneously.
We will deliver know-how that can be used immediately on-site, such as planning from the target's perspective and practical points that lead to sales.
It will be a day full of useful hints for those who want to review their promotional tools or those who are looking for the next move in sales promotion. We look forward to your visit.
Source: Small and Medium Enterprise Agency, '2022 White Paper on Small and Medium Enterprises', Part 2, Chapter 3, Section 2
(Digitalization and data utilization in SMEs)
URL: https://www.chusho.meti.go.jp/pamflet/hakusyo/2022/chusho/b2_3_2.html
Target Attendees
- Companies and businesses deploying sales tools such as in-store promotional materials (POP, display fixtures, signboards, banners), novelties, flyers, and postal DM.
- Companies and businesses that have issues regarding 'promotional materials'.
- Companies and businesses considering the production of promotional tools.
*As this event is a business-to-business negotiation exhibition, general public admission is not permitted.
*Please refrain from participating with the primary purpose of selling to exhibiting companies.
Event Outline
Exhibition Name: [Promotional Material Utilization Festa 2026] Promotions that reach the five senses with POP, novelties, and flyers!
https://www.sansokan.jp/events/eve_detail.san?H_A_NO=47147
Date: Wednesday, June 24, 2026
Venue: Osaka Innovation Hub (Chuo-ku, Osaka City) 3rd and 4th Floors
Organizer: City of Osaka /
Osaka Innovation Hub・Creative Network Center Osaka MEBIC (Osaka Business Development Agency)
Cooperation: Osaka Design Promotion Plaza (ODP) [City of Osaka・ATC]
Number of Exhibitors: 62 companies (As of April 24, 2026)
Cooperation: Osaka Design Promotion Plaza (ODP) [City of Osaka・ATC]
Click here for the details page
[Promotional Material Utilization Festa 2026]
Promotions that reach the five senses with POP, novelties, and flyers!
The City of Osaka, Osaka Innovation Hub, and Creative Network Center Osaka MEBIC (Osaka Business Development Agency), with the cooperation of the Osaka Design Promotion Plaza (ODP) [City of Osaka / ATC], will hold the exhibition 'Promotional Material Utilization Festa 2026' on Wednesday, June 24, 2026. Sixty-two exhibiting companies have been finalized, and we are currently recruiting attendees.
With the theme of developing corporate sales channels and improving sales promotion capabilities, this exhibition provides a venue for companies with excellent products and services in the analog promotion field—such as POP, novelties, and sales tools—to meet with companies seeking solutions to their promotional challenges.
Hints for 'Promotions that are chosen' gather here.
Why is that product picked up?
Why does that store continue to be chosen?
As the environment surrounding sales promotions changes significantly, the importance of real promotions that generate 'experience' and 'empathy', rather than mere information dissemination, is being reaffirmed. While digitalization is advancing even among small and medium-sized enterprises (*), efforts to create touchpoints with customers and improve added value are becoming increasingly important, requiring the identification of effective promotional methods within limited management resources.
The 'Promotional Material Utilization Festa' is an exhibition and business negotiation event that responds to such challenges.
Companies handling a variety of promotional tools—such as flyers/pamphlets, in-store POP, display fixtures, novelties, and direct mail—will exhibit, providing a place where you can 'see, touch, and compare' the actual items.
At the venue, it is possible to concretely consider promotional methods suited to your company while directly listening to the strengths and innovations of each exhibitor. It will not only lead to encounters with new partner companies but also to the discovery of ideas that can be utilized immediately. Furthermore, seminars with themes such as 'Novelty Planning' and 'Utilization of Promotional Materials in Restaurants' will be held simultaneously.
We will deliver know-how that can be used immediately on-site, such as planning from the target's perspective and practical points that lead to sales.
It will be a day full of useful hints for those who want to review their promotional tools or those who are looking for the next move in sales promotion. We look forward to your visit.
Source: Small and Medium Enterprise Agency, '2022 White Paper on Small and Medium Enterprises', Part 2, Chapter 3, Section 2
(Digitalization and data utilization in SMEs)
URL: https://www.chusho.meti.go.jp/pamflet/hakusyo/2022/chusho/b2_3_2.html
Target Attendees
- Companies and businesses deploying sales tools such as in-store promotional materials (POP, display fixtures, signboards, banners), novelties, flyers, and postal DM.
- Companies and businesses that have issues regarding 'promotional materials'.
- Companies and businesses considering the production of promotional tools.
*As this event is a business-to-business negotiation exhibition, general public admission is not permitted.
*Please refrain from participating with the primary purpose of selling to exhibiting companies.
Event Outline
Exhibition Name: [Promotional Material Utilization Festa 2026] Promotions that reach the five senses with POP, novelties, and flyers!
https://www.sansokan.jp/events/eve_detail.san?H_A_NO=47147
Date: Wednesday, June 24, 2026
Venue: Osaka Innovation Hub (Chuo-ku, Osaka City) 3rd and 4th Floors
Organizer: City of Osaka /
Osaka Innovation Hub・Creative Network Center Osaka MEBIC (Osaka Business Development Agency)
Cooperation: Osaka Design Promotion Plaza (ODP) [City of Osaka・ATC]
Number of Exhibitors: 62 companies (As of April 24, 2026)