OASIZ Enters New Phase as Brand Marketing Company for SNS x Vertical Videos, Achieving 5.5 Billion Cumulative Views; Implements Corporate Rebranding

OASIZ Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yu Eto), which supports corporate brand marketing with SNS and vertical videos, has undergone a corporate rebranding. Concurrently, a new corporate website (https://oasiz.org/) embodying the new brand identity will be launched in April.

■ Background of Rebranding

OASIZ has leveraged its strengths in vertical video strategy formulation, planning, and production to provide SNS marketing support, primarily for major corporations, including TikTok. With approximately 5.5 billion cumulative views and an average of 750,000 views per video, we have accumulated a strong track record through collaborations with many companies such as Nestle Japan, JAL (Japan Airlines), Rohto Pharmaceutical, and Pokémon.

As we accumulated achievements in vertical video marketing, the value OASIZ provides has evolved beyond mere "video production and operation support" to become a partner that provides end-to-end brand marketing, from strategic design to production and operation, driven by SNS x vertical videos, leading to increased awareness and sales. To embody this fundamental change, we have redefined our brand identity and completely revamped our corporate website.

■ Key Points of Rebranding

① Redefinition of Brand Vision and Value Proposition

We have revamped our information design to intuitively convey the overall scope of OASIZ, which provides end-to-end support from marketing strategy design, planning, casting, to brand IP building, not just "vertical video production and operation support."

② Visualization of Achievements and Creativity

Detailed case studies of collaborations with various companies are published. The content is designed to clearly communicate "results" by concretely visualizing everything from strategic design to outcomes.

③ Visual Refresh Reflecting Brand Identity

The visual design has been reborn to fully embody the OASIZ identity, reflecting the vision of "achieving explosive recognition and brand growth through SNS x vertical videos."

④ Global Compatibility (Japanese and English)

In anticipation of global business expansion, we have made the website compatible with two languages: Japanese and English.

■ Future Outlook

With this rebranding, OASIZ will further strengthen its brand marketing support driven by SNS x vertical videos. We will leverage our extensive knowledge and creator network in the vertical video domain, including TikTok and Instagram, to contribute to creating new growth opportunities for companies.

Furthermore, with the launch of OASIZ Produce Studio in April, starting with the affiliation of popular creator Unparunpa, our creator production business will also officially begin. We will accelerate our efforts to create a new economic sphere driven by vertical videos.

◾️ OASIZ is actively recruiting

OASIZ is currently strengthening its recruitment efforts.