Ray-Ban House Opens in New York

New York, May 2026

In the constantly moving city of New York, Ray-Ban proposes a space designed to awaken the senses.

"Ray-Ban House" opens in Soho. It's not just a store, but a transformation of perspective itself. The store seamlessly blends into the culture, becoming a place where the boundaries of "seeing," "wearing," "listening," and "gathering" become blurred.

Conceived by the brand's creative team, this project is embodied as an urban interior that serves as a home, a stage, and a "living archive" where objects and ideas coexist. Rooted in New York but unbound by strict definitions, this space belongs to both the street and its visitors.

The two-story townhouse, standing at the corner of Prince Street and Lafayette Street, transforms into a fluid presence. During the day, its gently reflective architecture mirrors the city, with curved metal catching fragments of passing light. At night, the space emits a soft glow both inward and outward, becoming a quiet signal, like a lighthouse.

Inside, satin-textured metal, mirror ceilings, and a deep red floor all flow continuously, creating a somewhat cinematic atmosphere. Eyewear is juxtaposed with records, books, and collected objects; it is "placed" rather than "displayed," and treated as existing "within a context" rather than "for sale."

This space moves with New York. It's open, layered, and slightly unpredictable. At its heart, the kitchen is also part of the same story. Under the direction of Chef Pasquale Cozzolino, the food experience reflects a multi-layered culture, much like the space itself. It is not defined by a single culinary genre but shaped by the "movement" that traverses them. Sandwiches made with Japanese milk bread are reinterpreted with American sensibility, served alongside dishes that utilize raw ingredients, carpaccio, and small plates designed for sharing.

The rhythm of the day also resonates with the city. During the day, focusing on matcha and cold-pressed juices, it offers a light, refined moment and quiet space. As time passes, it transitions into a more layered and social atmosphere. The experience is continuous and uninterrupted; it evolves rather than being segmented. Everything is fluid and overlapping.

While Ray-Ban's world view is fully expressed, the space is not limited to it. In addition to the brand's iconic models, experimental designs from Ray-Ban Studios are also featured. Silhouettes that extend the brand's language in a sharper, more instinctive direction are showcased. These exist not merely as "products" but as "proposals."

On the second floor, beyond a hidden entrance, a more intimate and quiet space unfolds. The VIP room has a different tempo, offering a more delicate and refined experience. Here, "Wayfarer Puffer Diamond" ascends to a more personal presence. Materials, stones, and colors are combined to create one-of-a-kind pieces that transcend eyewear, approaching the realm of jewelry.

Ray-Ban House will not be understood in a single visit.

Its existence is shaped through repeated visits.

The opening on May 4th created a moment that embodied this intention. A performance by Oscar and the Wolf dissolved the boundaries between the audience and the space, followed by Daniela Lalita. Global ambassador Jennie Kim also attended, sharing an evening with New York's diverse community. Known and unknown intersected, with no clear boundaries.

Jennie Kim, wearing Ray-Ban

Oscar and the wolf Angelica Ballesteros, Daniela Lalita, wearing Ray-Ban

Kristen Noel Crawley Zarina Yeva,

This is not a flagship store. Nor is it a concept store. Much less just an event space.

It is a place you will want to visit again and again.

This is "the place it should be."

ADDRESS:

62 Prince Street

New York, NY 10012

HOURS:

Monday - Sunday

10AM - 8PM