RAY-BAN HOUSE OPENS IN NEW YORK
Ray-Ban opens 'Ray-Ban House' in Soho, New York. More than just a store, it's a multifaceted cultural space where fashion, art, food, and music converge, offering a new retail experience that allows visitors to immerse themselves in the brand's world.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 18:00
- 🔍 Collected: May 13, 2026 at 09:31
- 🤖 AI Analyzed: May 13, 2026 at 10:21 (49 min after Collected)
May 2026, New York
In the constantly moving city of New York, Ray-Ban proposes a space designed to awaken the senses.
"Ray-Ban House" opens in Soho. It's not just a store, but a shift in perspective itself. The space itself blends into culture, blurring the boundaries between "seeing," "wearing," "listening," and "gathering."
Conceived by the brand's creative team, this project is embodied as an urban interior that serves as a home, a stage, and a "living archive" where objects and ideas coexist. Rooted in New York yet unbound by clear definitions, this space belongs to both the street and its visitors.
A two-story townhouse at the corner of Prince Street and Lafayette Street transforms into a fluid presence. During the day, the gently reflective architecture mirrors the city, with curved metal catching fragments of passing light. At night, the space emits a soft glow both inward and outward, transforming into a quiet signal, a lighthouse-like presence.
Indoors, satin-textured metal, mirrored ceilings, and deep red floors create a continuous, somewhat cinematic atmosphere. Eyewear is juxtaposed with records, books, and collected objects, treated not as "displayed" but "placed," not "sold" but "situated within a context."
This space, like New York, keeps moving. It's open, layered, and slightly unpredictable. The kitchen at its heart is also part of the same story. Under the direction of Chef Pasquale Cozzolino, the food experience reflects a multifaceted culture, just like the space. It's not defined by a single culinary genre but shaped by a "movement" that traverses them. Sandwiches made with Japanese milk bread are reinterpreted with an American sensibility, served alongside dishes that utilize raw ingredients, carpaccio, and small plates designed for sharing.
The rhythm of the day also resonates with the city. During the day, it offers a light, refined moment and quiet space, centered around matcha and cold-pressed juices. As time passes, it transitions into a more layered and social atmosphere. The experience is continuous and evolving, not segmented. Everything is fluid and overlapping.
While fully expressing the Ray-Ban worldview, it is not limited to it. In addition to the brand's iconic models, experimental designs by Ray-Ban Studios are also featured. Silhouettes that further sharpen and instinctively expand the brand's language are showcased. They exist not merely as "products" but as "proposals."
On the second floor, beyond a hidden entrance, a more intimate and quiet space unfolds. The VIP room has a different tempo, offering a more delicate and refined experience. Here, the "Wayfarer Puffer Diamond" is elevated to a more personal existence. Materials, stones, and colors are combined, transcending the framework of eyewear to become a unique, jewelry-like piece.
Ray-Ban House will not be understood in a single visit.
Its existence is shaped by repeated visits.
At the opening on May 4th, a moment embodying this intention was born. A performance by Oscar and the Wolf dissolved the boundaries between the audience and the space, followed by Daniela Lalita. Global Ambassador Jennie Kim also attended, sharing an evening with New York's diverse community. Known and unknown intersected there, with no clear boundaries.
Jennie Kim, wearing Ray-Ban
Oscar and the wolf Angelica Ballesteros, Daniela Lalita, wearing Ray-Ban
Kristen Noel Crawley Zarina Yeva,
This is not a flagship store. Nor is it a concept store. Much less just an event space.
It is a place you'll want to visit again and again.
This is truly "the place to be."
ADDRESS:
62 Prince Street
New York, NY 10012
HOURS:
Monday - Sunday
10AM - 8PM
In the constantly moving city of New York, Ray-Ban proposes a space designed to awaken the senses.
"Ray-Ban House" opens in Soho. It's not just a store, but a shift in perspective itself. The space itself blends into culture, blurring the boundaries between "seeing," "wearing," "listening," and "gathering."
Conceived by the brand's creative team, this project is embodied as an urban interior that serves as a home, a stage, and a "living archive" where objects and ideas coexist. Rooted in New York yet unbound by clear definitions, this space belongs to both the street and its visitors.
A two-story townhouse at the corner of Prince Street and Lafayette Street transforms into a fluid presence. During the day, the gently reflective architecture mirrors the city, with curved metal catching fragments of passing light. At night, the space emits a soft glow both inward and outward, transforming into a quiet signal, a lighthouse-like presence.
Indoors, satin-textured metal, mirrored ceilings, and deep red floors create a continuous, somewhat cinematic atmosphere. Eyewear is juxtaposed with records, books, and collected objects, treated not as "displayed" but "placed," not "sold" but "situated within a context."
This space, like New York, keeps moving. It's open, layered, and slightly unpredictable. The kitchen at its heart is also part of the same story. Under the direction of Chef Pasquale Cozzolino, the food experience reflects a multifaceted culture, just like the space. It's not defined by a single culinary genre but shaped by a "movement" that traverses them. Sandwiches made with Japanese milk bread are reinterpreted with an American sensibility, served alongside dishes that utilize raw ingredients, carpaccio, and small plates designed for sharing.
The rhythm of the day also resonates with the city. During the day, it offers a light, refined moment and quiet space, centered around matcha and cold-pressed juices. As time passes, it transitions into a more layered and social atmosphere. The experience is continuous and evolving, not segmented. Everything is fluid and overlapping.
While fully expressing the Ray-Ban worldview, it is not limited to it. In addition to the brand's iconic models, experimental designs by Ray-Ban Studios are also featured. Silhouettes that further sharpen and instinctively expand the brand's language are showcased. They exist not merely as "products" but as "proposals."
On the second floor, beyond a hidden entrance, a more intimate and quiet space unfolds. The VIP room has a different tempo, offering a more delicate and refined experience. Here, the "Wayfarer Puffer Diamond" is elevated to a more personal existence. Materials, stones, and colors are combined, transcending the framework of eyewear to become a unique, jewelry-like piece.
Ray-Ban House will not be understood in a single visit.
Its existence is shaped by repeated visits.
At the opening on May 4th, a moment embodying this intention was born. A performance by Oscar and the Wolf dissolved the boundaries between the audience and the space, followed by Daniela Lalita. Global Ambassador Jennie Kim also attended, sharing an evening with New York's diverse community. Known and unknown intersected there, with no clear boundaries.
Jennie Kim, wearing Ray-Ban
Oscar and the wolf Angelica Ballesteros, Daniela Lalita, wearing Ray-Ban
Kristen Noel Crawley Zarina Yeva,
This is not a flagship store. Nor is it a concept store. Much less just an event space.
It is a place you'll want to visit again and again.
This is truly "the place to be."
ADDRESS:
62 Prince Street
New York, NY 10012
HOURS:
Monday - Sunday
10AM - 8PM