Matthew M. Williams Appointed Creative Director of Oakley's AFA Division. Travis Scott Continues as Chief Visionary Officer.
Matthew M. Williams appointed as the new Creative Director for Oakley's AFA division.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:23
- 🔍 Collected: March 28, 2026 at 21:59 (4h 36m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 09:41 (419h 41m after Collected)
Matthew M. Williams has been appointed Creative Director of Oakley's Apparel, Footwear, and Accessories (AFA) division. He will collaborate with Chief Visionary Officer Travis Scott to further develop the brand's apparel, footwear, and accessories in the sports and lifestyle sectors.
For over 50 years, Oakley products have been designed with a clear purpose: to fuse science and art to deliver high performance. This tradition will now be carried forward with new design expressions.
Williams will lead Oakley AFA, defining a new vision for the future while honoring the brand's DNA. Through his unique design expression, which emphasizes form, materials, and quality, he has honed his distinct sensibility, blending core values with innovation. Under his direction, Oakley AFA will prioritize product innovation across all categories, offering both performance-focused and lifestyle collections.
"For me, growing up in California, Oakley has been a part of my life since childhood. I've always been impressed by the brand's technical capabilities and innovative spirit, which deeply resonates with my own creative process and design expression," said Matthew M. Williams, the new Creative Director of Oakley AFA.
"Oakley has a very rich history rooted in both sports performance and global culture. I am honored to be a part of this team and look forward to leading the brand into a new era with Travis and the entire Oakley team."
Francesco Milleri, Chairman and CEO of EssilorLuxottica, commented: "We are welcoming Matthew Williams at the ideal time to further elevate Oakley's AFA collection and expand the product lineup of Oakley, one of the world's most innovative brands. Sports performance, technology, and Oakley's unique heritage will continue to shape the brand's future collections under Williams' creative direction."
About Oakley
Founded in Foothill Ranch, Southern California, in 1975, Oakley has established a global position in sports performance and culture. The company holds over 900 patents, and the number continues to grow. Oakley brings together forward-thinking pioneers and unconventional scientists who push the boundaries of human potential by elevating physics to the realm of art, consistently creating products that defy expectations. Through an insatiable pursuit of innovation beyond reason, Oakley has become one of the most iconic and unparalleled brands in sports, trusted by top athletes worldwide and essential for achieving peak performance.
Oakley is known for its High Definition Optics® and Prizm™ technology, offering superior optical performance, precision, and impact resistance in a wide range of eyewear products, from sunglasses and prescription glasses to premium goggles. U...
For over 50 years, Oakley products have been designed with a clear purpose: to fuse science and art to deliver high performance. This tradition will now be carried forward with new design expressions.
Williams will lead Oakley AFA, defining a new vision for the future while honoring the brand's DNA. Through his unique design expression, which emphasizes form, materials, and quality, he has honed his distinct sensibility, blending core values with innovation. Under his direction, Oakley AFA will prioritize product innovation across all categories, offering both performance-focused and lifestyle collections.
"For me, growing up in California, Oakley has been a part of my life since childhood. I've always been impressed by the brand's technical capabilities and innovative spirit, which deeply resonates with my own creative process and design expression," said Matthew M. Williams, the new Creative Director of Oakley AFA.
"Oakley has a very rich history rooted in both sports performance and global culture. I am honored to be a part of this team and look forward to leading the brand into a new era with Travis and the entire Oakley team."
Francesco Milleri, Chairman and CEO of EssilorLuxottica, commented: "We are welcoming Matthew Williams at the ideal time to further elevate Oakley's AFA collection and expand the product lineup of Oakley, one of the world's most innovative brands. Sports performance, technology, and Oakley's unique heritage will continue to shape the brand's future collections under Williams' creative direction."
About Oakley
Founded in Foothill Ranch, Southern California, in 1975, Oakley has established a global position in sports performance and culture. The company holds over 900 patents, and the number continues to grow. Oakley brings together forward-thinking pioneers and unconventional scientists who push the boundaries of human potential by elevating physics to the realm of art, consistently creating products that defy expectations. Through an insatiable pursuit of innovation beyond reason, Oakley has become one of the most iconic and unparalleled brands in sports, trusted by top athletes worldwide and essential for achieving peak performance.
Oakley is known for its High Definition Optics® and Prizm™ technology, offering superior optical performance, precision, and impact resistance in a wide range of eyewear products, from sunglasses and prescription glasses to premium goggles. U...