Real Estate Marketing Tool 'Real Estate Manager by DIGITALEYES' Integrates AI Ad Optimization to Differentiate Its Marketing Platform

One Eighty Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Takuro Miura) has announced the addition of an AI-powered ad operation optimization feature and an ad operation management feature to its proprietary real estate marketing support tool, 'Real Estate Manager by DIGITALEYES'.

This update approaches the on-site challenges of real estate ad operations, such as over-reliance on individual expertise and the heavy burden of managing multiple platforms, through both AI-driven analysis/proposals and a centralized management infrastructure. The goal is not to "automate" ad operations, but to assist operators in their decision-making process.

■ Background: Diversifying Ad Media and Emerging Operational Challenges on the Frontline
In the real estate industry, while the importance of performance-based advertising as a customer acquisition channel grows every year, the diversification of media has created the following challenges for operations teams:

- "Personalization" of ad operation know-how concentrated in specific personnel.
- Operational burden caused by different management screens and metrics across media such as Google, Yahoo!, LINE, Meta, and Microsoft.
- Time required to create and improve ad copy for individual properties.
- The burden of grasping cross-media performance and generating reports.

These have become bottlenecks that are hard to ignore in real estate marketing environments that manage numerous properties and campaigns with limited staff.

'Real Estate Manager by DIGITALEYES' supports the entire operational flow of "View the current status → Decide on improvements → Create ads" based on actual on-site conditions, utilizing both AI and a centralized management platform.

■ Overview of New Features
1. Ad Operation Management Feature ― Visualization of Cross-Media Marketing ROI
Ad operations spanning multiple platforms can be centrally managed on the tool. The feature goes beyond merely aggregating ad metrics; it visualizes the entire real estate marketing process from initial inquiry to property visit and final contract.

● Ad Performance Screen: Cross-media view for daily operations
Performance of major programmatic ad platforms can be checked holistically on a single screen.
- Supported Media: Google, Yahoo!, LINE, Meta (Facebook / Instagram), Microsoft
- Media-Specific Display: View ad spend, clicks, CTR, CV, CPC, and CPA for each platform side-by-side.
- Daily Trend Graph: Visually grasp accumulated ad spend by media alongside trends in inquiry count and CPL.
- Campaign/Keyword Performance: Drill down to confirm specific initiatives and search terms contributing to results.

● Marketing ROI Screen: Effect measurement tracking down to visits and contracts
Implements a marketing effect measurement view tailored to the outcome processes unique to the real estate industry.
- Conversion Funnel: Visualizes 5 stages (Impression → Click → Inquiry → Visit → Contract) to identify steps with high drop-off rates.
- Real Estate Specific Metrics: Compare ROAS, Cost Per Lead (CPL), Cost Per Visit (CPV), and Visit Rate across media.
- Initiative × Inquiry Timeline: Overlays the duration of ad campaigns with daily inquiry counts sequentially. Intuitively confirm the relationship between initiative timing and results.
- Media Cost / ROI Table: Aggregates ad spend, inquiries, visits, CPA, and visit rate by media to help optimize budget allocation.

● Other Operation Support Features
- Ad Budget Management: Visualize budget progress by media and campaign.
- Progress Management: Check delivery status collectively.
- CSV Export / Report Function: Reduce routine reporting time by exporting result data and generating cross-media summary reports.

By tracking not just metrics like clicks or conversions, but "to what extent inquiries led to visits and contracts" on the same platform, the tool supports both operations teams and management in considering rational cross-media budget allocations.

2. AI-Powered Ad Operation Optimization
Based on accumulated ad operation data, the AI organizes the status of each media and campaign, presenting actionable insights for improvement.
- Ad Performance Analysis: Visualizes delivery results and extracts areas with room for improvement.
- Categorized Improvement Proposals: Displays organized lists of suggestions for keywords, ad copy, and delivery settings.
- Presentation of Reasoning: Shows comments for each proposal to serve as reference for improvement considerations.
- Positioning as Decision Support: AI merely suggests "candidates for change"; the operator makes the final call.

This enables operators to efficiently organize and review delivery status and improvement candidates, utilizing AI to prioritize "what to tackle first."