93% reduction in production costs, 97% reduction in production time. Video ad production realized utilizing generative AI.

Nile reduces video ad production costs by 93% with generative AI.
NQ 50/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 00:17
  • 🔍 Collected: March 28, 2026 at 21:59 (21h 41m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 02:04 (412h 4m after Collected)

Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Takahisa Takahashi), which provides car lease services for individuals, has produced short videos utilizing generative AI comprehensively.

Compared to conventional production processes, production costs were reduced by approximately 93%, and production time was reduced by approximately 97%. With the removal of cost barriers, it became possible to newly operate advertising marketing using videos.

■Video Overview

These videos are short videos based on the real voices of customers obtained through N1 interviews, such as changes in their lives and emotions before and after signing a contract.

Emphasizing realism, the episodes are structured based on actual interview content.

  • "It's completely my beloved car, rather than a lease" edition

  • "My children are also excited about the new car" edition

  • "From days of apologizing for rides to days of laughing and saying 'Get in!'" edition

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