NUWORKS Releases Case Study of "Benchmark Ads" Implementation at Accsea Kokura ARUARUCITY Store—WEB Applications Increased Approximately 3.5 Times in 6 Months After Opening

NUWORKS Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Ryo Miura; hereinafter referred to as "the Company") is pleased to announce the release of implementation performance data for its proprietary marketing AI service, "Benchmark Ads," at its franchise store, "Accsea Kokura ARUARUCITY Store" (Kitakyushu City, Fukuoka Prefecture).

The store, which began using the service from its opening month in November 2025, has seen a approximately 3.5-fold increase in WEB applications within six months of opening, with continued upward growth. This press release will disclose monthly trend data and advertising delivery performance.

The Company positions this achievement as a demonstration case for building a stock-based revenue foundation in its product business, and will leverage it for future business expansion.

Implementation Overview

Store Name

Accsea Kokura ARUARUCITY Store (Kitakyushu City, Fukuoka Prefecture / Company Franchise Store)

Industry

Printing and Business Support

Opening

November 2025

Implementation Start

November 2025 (Opening Month)

Implementation Plan

Benchmark Ads Light Plan

Delivery Period

December 2025 - May 2026 (6 months)

Specified URL Count

6 sites (competitor stores, summary sites, top-ranking listing sites, etc.)

Delivery Area

Within Kitakyushu City, Fukuoka Prefecture

Background

In recent years, businesses, particularly stores, clinics, and various service industries, have faced the growing challenge of not achieving expected customer acquisition results despite advertising investment. Existing methods such as listing ads, SEO, and remarketing ads primarily focus on approaching visitors to one's own website or search users, making it structurally difficult to create efficient touchpoints with users interested in competitors.

In response to these challenges, the Company has developed and offers "Benchmark Ads," a marketing AI service that optimizes ad delivery by AI targeting users who browse competitor websites. This time, we are releasing the performance data from its implementation from the opening month at our franchise store, "Accsea Kokura ARUARUCITY Store."

Implementation Results: Monthly Trend of WEB Application Numbers

Compared to the opening month (November 2025) as a baseline, the daily number of WEB applications has trended as follows:

Month

Total WEB Applications

Daily Applications

Compared to Opening Month

November 2025

(Opening Month, Ads Not Delivered)

71

5.1

Baseline

December 2025

(Ad Delivery Started)

167

7.6

Approx. 1.5x

January 2026

195

10.3

Approx. 2.0x

February 2026

212

11.8

Approx. 2.3x

March 2026

291

13.9

Approx. 2.7x

April 2026

321

15.3

Approx. 3.0x

May 2026

322

17.9

Approx. 3.5x

Following the start of ad delivery, the number of applications has increased month by month, reaching approximately 3.5 times the opening month's figure as of May 2026. The growth in WEB applications continues, with an upward trend confirmed.

Advertising Delivery Performance (December 2025 - May 2026 Cumulative)

Cumulative Impressions

286,958

Cumulative Clicks

1,952

Average Click-Through Rate

0.68%

User Attributes Reached

Device

Smartphones 90.7%

Age Group

Primarily 25-44 years old (25-34 years old 28.7%, 35-44 years old 20.1%)

Gender

Male 37.9%, Female 26.6%, Unknown 35.5%

Region

Fukuoka Prefecture 88.6%, Yamaguchi Prefecture 11.4%

Over 90% of reach was via smartphones, primarily targeting the working generation aged 25-44. Concentration in the set delivery area (Kitakyushu City) was also high, suggesting that AI-driven delivery optimization effectively reached the set target demographic.

Business Positioning

As a "Sales Platform Company," the Company drives growth through both its marketing and product businesses. "Benchmark Ads" is a core service within the product business, responsible for accumulating stock-based revenue through recurring subscriptions.

The implementation data from our own franchise store, released today, is positioned as a validation case where the service's effectiveness has been verified by the Company itself, and will be utilized as a foundation for sales activities targeting external companies and multi-store operators going forward.

Future Outlook

We plan to sequentially expand our service lineup by industry and application, such as "Benchmark Recruitment Ads." By further evolving our AI-driven marketing support services and expanding implementation through our nationwide sales network, we will steadily build a stock-based revenue foundation for our product business.

Furthermore, for major corporations and multi-store operators, flexible delivery design on an area-by-area basis enables centralized, headquarters-led optimization of customer acquisition by store and region. For individual consultations and customized implementations, please feel free to contact us at the inquiry details below.

Contact Information (for Media and Service Inquiries)

NUWORKS Co., Ltd. Public Relations

E-mail: nuworks_pr@nuworks.co.jp

Company Overview

Company Name: NUWORKS Co., Ltd.

Representative: Representative Director Ryo Miura

Established: June 26, 2019

Location: Daiya Gate Ikebukuro 5F, 1-16-15 Minamiikebukuro, Toshima-ku, Tokyo

Business Activities: Sales Platform Business

Corporate Site: https://www.nuworks.site/

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