NUWORKS Acquires Rocket Mobile as a Subsidiary
NUWORKS has acquired Rocket Mobile, a provider of MVNO communication services. The acquisition aims to expand NUWORKS' online sales channels and strengthen IoT connectivity infrastructure essential for operating Physical AI, capturing emerging market opportunities.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 19:00
- 🔍 Collected: May 31, 2026 at 00:52 (53h 52m after Published)
- 🤖 AI Analyzed: May 31, 2026 at 00:54 (1 min after Collected)
NUWORKS Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Ryo Miura) announced today that it has acquired all shares of Rocket Mobile, thereby making it a subsidiary.
Rocket Mobile is a company that provides communication services as an MVNO (Mobile Virtual Network Operator). As the social implementation of Physical AI, including delivery, cleaning, and transport robots, progresses, the market for IoT communication devices that support these operations is expected to expand significantly. Through this acquisition, in addition to expanding the online sales channels that NUWORKS is focusing on, the company will establish a business foundation in the rapidly growing IoT communication sector.
Furthermore, Takahiro Kadoya was appointed as Representative Director of Rocket Mobile in April 2026. With extensive experience as a board member at a major mail-order company, Kadoya brings deep knowledge of the telecommunications industry to lead Rocket Mobile's management.
■ Background
As a "Sales Platform Company," NUWORKS has been developing a marketing business that handles over 100 products for both individuals and corporations, backed by a vast sales network and extensive customer touchpoints. As a medium-to-long-term management challenge, the company has prioritized the strengthening of its product business (development and sales of content and services) to accumulate stock-type revenue, particularly accelerating expansion into the Physical AI and IoT communication sectors.
■ Service Details
Rocket Mobile provides low-cost communication services as an MVNO and holds a customer base of approximately 3,000 corporate clients. Through this acquisition, the following synergies are expected:
[Expansion of Web Sales Channels]: By leveraging Rocket Mobile's online sales channels and customer base, NUWORKS will expand its sales channels in the online segment of its sales platform. The company will also promote initiatives to cross-sell its diverse product portfolio to Rocket Mobile's customers to drive revenue growth.
[Strengthening Physical AI and IoT Communication]: NUWORKS is currently reinforcing its handling of Physical AI products, such as robot solutions for delivery, cleaning, and transportation. By integrating with Rocket Mobile's low-cost IoT communication services, the company will establish a system to provide the essential communication infrastructure for Physical AI operations, thereby ensuring it captures market expansion opportunities.
Rocket Mobile is a company that provides communication services as an MVNO (Mobile Virtual Network Operator). As the social implementation of Physical AI, including delivery, cleaning, and transport robots, progresses, the market for IoT communication devices that support these operations is expected to expand significantly. Through this acquisition, in addition to expanding the online sales channels that NUWORKS is focusing on, the company will establish a business foundation in the rapidly growing IoT communication sector.
Furthermore, Takahiro Kadoya was appointed as Representative Director of Rocket Mobile in April 2026. With extensive experience as a board member at a major mail-order company, Kadoya brings deep knowledge of the telecommunications industry to lead Rocket Mobile's management.
■ Background
As a "Sales Platform Company," NUWORKS has been developing a marketing business that handles over 100 products for both individuals and corporations, backed by a vast sales network and extensive customer touchpoints. As a medium-to-long-term management challenge, the company has prioritized the strengthening of its product business (development and sales of content and services) to accumulate stock-type revenue, particularly accelerating expansion into the Physical AI and IoT communication sectors.
■ Service Details
Rocket Mobile provides low-cost communication services as an MVNO and holds a customer base of approximately 3,000 corporate clients. Through this acquisition, the following synergies are expected:
[Expansion of Web Sales Channels]: By leveraging Rocket Mobile's online sales channels and customer base, NUWORKS will expand its sales channels in the online segment of its sales platform. The company will also promote initiatives to cross-sell its diverse product portfolio to Rocket Mobile's customers to drive revenue growth.
[Strengthening Physical AI and IoT Communication]: NUWORKS is currently reinforcing its handling of Physical AI products, such as robot solutions for delivery, cleaning, and transportation. By integrating with Rocket Mobile's low-cost IoT communication services, the company will establish a system to provide the essential communication infrastructure for Physical AI operations, thereby ensuring it captures market expansion opportunities.
FAQ
What is the purpose of NUWORKS acquiring Rocket Mobile as a subsidiary?
The purpose is to expand web sales channels and strengthen IoT communication infrastructure, which is essential for the operation in the physical AI domain.
What kind of business does Rocket Mobile conduct?
Rocket Mobile provides low-cost communication services as an MVNO (Mobile Virtual Network Operator) and maintains a customer base of approximately 3,000 corporate clients.
Who is the new representative director of Rocket Mobile?
Takahiro Kadoya, who has served as a director at a major direct sales company, took office in April 2026.
What is the background for NUWORKS focusing on IoT communication?
The demand for IoT communication devices that support the operation of physical AI, such as food delivery, cleaning, and transportation, is expected to significantly increase with the full-scale implementation of physical AI.
What changes in the corporate structure were made in conjunction with this announcement?
To ensure social credibility, the domain was transitioned to '.co.jp', which has an acquisition review process.