Introducing 'NUVIELLE', a Japan-Born Luxury Towel Brand Pursuing Quality that Complements Everyday Life!

Nuvielle Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Takafumi Kasai) launched 'NUVIELLE', a Japan-born luxury towel brand that consistently handles planning, quality design, and sales with a focus on high quality that quietly complements everyday life, on Wednesday, January 28, 2026. Sales began on the same day on the official e-commerce site (https://nuvielle.jp/). NUVIELLE aims to redefine the familiar existence of towels, which everyone uses daily, as a product that enhances the quality of daily life, while emphasizing practicality such as comfort and ease of handling. Rather than mass production and mass consumption, the brand emphasizes sales in a way that correctly conveys its philosophy and quality design, adopting a direct-to-consumer model centered on e-commerce while managing its own planning and quality control. The 'N-LINE', the first product series to be released, is designed as a daily line that embodies this philosophy, pursuing ease of handling for daily use and washing, and quality that allows for long-term use. In the future, in addition to sales to individuals, we will also expand our business with an eye on developing a gift line for corporate and gift purposes, as well as in the BtoB domain. ■ ABOUT NUVIELLE NUVIELLE is a brand born from reconsidering the towel, the most familiar cloth that everyone touches daily, as a product designed from the certainty of the moment it is touched to the comfort after use. Starting from the texture and wiping comfort, it naturally blends into the gestures of daily life. We value a quality that is not overly assertive, has an unassuming presence, yet a clear difference can be felt through continued use. NUVIELLE aims for a craftsmanship where value is quietly conveyed through daily use, rather than speaking through strong messages or decorations. To be an entity chosen both as a gift for a loved one and as a single piece for oneself. We want to be a brand that gently complements everyday life and enhances its quality. ■ NAMING CONCEPT A coined word combining 'Nouveau' (new) and 'Belle/Vielle' (gentle/beautiful). It means 'a new beauty that gently updates everyday life.' ■ PRODUCT CONCEPT The 'N-LINE' is the basic line proposed by NUVIELLE, intended for daily use. It is designed with an emphasis on the balance between ease of handling and comfortable use, assuming daily use and washing. In addition to the texture and wiping comfort, we have valued the sense of stability felt through repeated use and its presence as something one naturally reaches for in daily life. This is the brand's core towel series, embodying NUVIELLE's philosophy in its simplest form. It is manufactured mainly at production bases in Japan, based on the quality standards required for daily use. ■ LINE UP Face Towel + Face Towel, Bath Towel + Face Towel, Bath Towel + Bath Towel Price - Face Towel + Face Towel: ¥7,700 (tax incl.) - Bath Towel + Face Towel: ¥9,900 (tax incl.) - Bath Towel + Bath Towel: ¥12,100 (tax incl.) Size Face Towel / W34cm H90cm, Bath Towel / W60cm H125cm Color Power Snow (Gray), Power Sand (Beige) Quality Cotton 100% Origin Manufactured in Japan ■ SALES INFORMATION NUVIELLE 'N-LINE' will be sold on the official e-commerce site. ○ Release Date: Wednesday, January 28, 2026 ○ Sales Method: Official E-commerce Site ○ URL: https://nuvielle.jp/ ■ COMPANY Company Name: Nuvielle Inc. CEO: Takafumi Kasai Location: THE N3 504, 4-4-12 Aobadai, Meguro-ku, Tokyo Company HP: https://nuvielle.co.jp/ Main Business Activities: - Planning, manufacturing, sales, and import/export of towels and linen products - Planning, manufacturing, sales, and import/export of textile products, daily necessities, and fashion accessories - Operation of online shops and mail-order business - Brand development, product design, and marketing