Partnership Agreement Concluded with Tokyo Yakult Swallows

Nuvielle Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Takafumi Kasai) is pleased to announce that its Japanese luxury towel brand 'NUVIELLE' has entered into a partnership agreement with the professional baseball team 'Tokyo Yakult Swallows', and our towel series, 〈N-LINE〉, has been adopted as their official-use towel. Starting from the 2026 season, the towels will be used by players on-site during games and practices. In the professional baseball environment, high levels of concentration and daily condition management are required throughout long hours of practice and games. In such conditions, the towel's comprehensive usability—including its water absorbency to properly handle moisture, a wiping feel that does not irritate the skin, and durability that makes it easy to handle even with repeated use and washing—was highly evaluated, leading to its adoption as the official-use towel. The adopted 'NUVIELLE N-LINE' is the brand's first product line, developed for everyday use. It is a towel series designed with daily use and washing in mind, pursuing a balance between practicality, such as comfort and ease of handling, and quality that allows for long-term use. Moving forward, using this partnership with the Tokyo Yakult Swallows and the track record of use in a professional sports setting as a catalyst, we will advance our brand development with a focus on quality, while also considering expansion into corporate and gift lines for B2B domains, in addition to individual sales. The Tokyo Yakult Swallows are a professional baseball team founded in 1950, based in Tokyo, with Meiji Jingu Stadium as their home stadium. They belong to the Central League of Nippon Professional Baseball (NPB). Official Website: https://www.yakult-swallows.co.jp/ ■ Company Profile Company Name: Nuvielle Inc. CEO: Takafumi Kasai Address: THE N3 504, 4-4-12 Aobadai, Meguro-ku, Tokyo Company HP: https://nuvielle.co.jp/ Main Business: Planning, manufacturing, and sales of towels and linen products E-commerce Site: https://nuvielle.jp/