Popular Korean Lingerie Brand 'crassiang' Opens First-Ever Pop-Up Store in Japan at Lumine Est Shinjuku

Brand Overview

crassiang is a South Korean lingerie brand that has ranked #1 in the underwear category on popular fashion e-commerce apps 'ABLY' and 'ZIGZAG,' and #1 in the fashion category on 'Qoo10.' The brand is widely supported by women in their teens to 30s, emphasizing the importance of respecting diverse body types and lifestyles, empowering every woman to express her authentic beauty.

The brand is particularly known for its wireless bras, which combine comfort with natural volume and a perfect fit, enhancing everyday confidence. It has gained popularity among women in their 20s and 30s in Japan, and this pop-up offers a unique opportunity to experience crassiang’s charm firsthand.

Instagram: @crassiang.jp

Event Details

Dates: June 20 (Sat), 2026 – July 31 (Fri), 2026

Location: B1F 'nugu,' Lumine Est Shinjuku

POP-UP STORE EVENT

◆SPECIAL PROMOTION

20% off all items during the pop-up period

30% off swimwear and pajamas

◆SPECIAL SET

Milk Bra & Milk Lace Bra Set (bra + panties) – mix-and-match allowed

25% off for 1 set purchased (up to ¥1,325 discount)

35% off for 2 sets purchased (up to ¥3,710 discount)

45% off for 3 sets purchased (up to ¥7,150 discount)

◆Visit Bonus Gift

Follow the brand’s official social media and post on feed or story to receive an original hair scrunchie

◆Gacha Event

Receive one gacha draw for every ¥8,000 (tax included) spent. No limit per person.

Enjoy a gacha event featuring exclusive crassiang items and special prizes.

Prize details available in-store.

※Event ends when supplies run out.

For crassiang, which has gained strong support in South Korea, this pop-up marks its first offline event and the first opportunity to connect directly with Japanese customers.

Don’t miss this chance to experience crassiang’s lingerie, where comfort meets beauty.