Over 80% of Gen Z 'Oshi-katsu' Fans Gain New Skills Through Fan Activities
Nudge Inc. surveyed 1,200 Gen Z individuals (aged 18–22) regarding fan activities ('Oshi-katsu'). Approximately 86% reported gaining skills such as research and planning, with about 30% considering using these experiences as self-promotion for job hunting.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 20:58 (10h 31m after Collected)
Nudge Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takashi Okita) conducted a survey on 'skill acquisition through Oshi-katsu' (fan activities), targeting 1,200 members of the next-generation credit card 'Nudge,' primarily Gen Z individuals aged 18 to 22.
The survey revealed that Oshi-katsu is not merely a form of consumption but serves as an opportunity for capacity building, honing information-gathering and planning skills, which are positively reflected in daily life and job hunting.
Key Survey Findings:
- Approximately 86% of Gen Z feel they have acquired or improved skills through fan activities, with 'information-gathering skills' and 'planning/scheduling skills' ranking highest.
- The fulfillment derived from fan activities directly influences motivation for studies and part-time jobs, with 84.6% stating it has a 'positive impact.'
- About 30% are considering using their 'Oshi-katsu skills' as self-promotion in job hunting.
- Dedicated fans ('Gachi-zei') report a stronger sense of skill acquisition and a higher intent to promote these experiences compared to casual fans ('Light-so').
The survey revealed that Oshi-katsu is not merely a form of consumption but serves as an opportunity for capacity building, honing information-gathering and planning skills, which are positively reflected in daily life and job hunting.
Key Survey Findings:
- Approximately 86% of Gen Z feel they have acquired or improved skills through fan activities, with 'information-gathering skills' and 'planning/scheduling skills' ranking highest.
- The fulfillment derived from fan activities directly influences motivation for studies and part-time jobs, with 84.6% stating it has a 'positive impact.'
- About 30% are considering using their 'Oshi-katsu skills' as self-promotion in job hunting.
- Dedicated fans ('Gachi-zei') report a stronger sense of skill acquisition and a higher intent to promote these experiences compared to casual fans ('Light-so').
FAQ
Z世代の推し活で獲得できるスキルは何ですか？
情報収集能力（リサーチ力）や計画・スケジュール管理能力が上位に挙げられています。
推し活は実生活にどのような影響を与えていますか？
84.6%が学業やアルバイトへのモチベーションに対して非常に良い、またはやや良い影響があると回答しています。
「ガチ勢」と「ライト層」でスキルの捉え方に差はありますか？
ガチ勢はライト層に比べ、推し活を通じたスキル獲得の自覚が強く、就職活動でのアピール意向も高い傾向にあります。
就職活動で推し活の経験をアピールする学生はいますか？
調査対象の約3割が、推し活を通じて獲得したスキルを就職活動での自己アピールに活用したことがある、または活用したいと考えています。
本調査の対象期間と人数を教えてください。
調査期間は2026年5月8日〜5月10日で、Nudgeカード会員（18歳〜22歳）1,357名のうち推し活経験者1,200名を対象に分析されました。