NUCB Business School Holds Final Report Meeting for "Jissen Ippin Juku" (17th Term, 2025) at Osaka Campus

Nagoya University of Commerce & Business (NUCB) Business School (Nagoya City, Aichi Prefecture, hereinafter "NUCB BS") held the final report meeting for its corporate training program "Jissen Ippin Juku" (Practical Masterpiece Program) for the 2025 academic year (17th term) on Thursday, March 26, 2026, at its Osaka Campus (Grand Front Osaka, Kita-ku, Osaka City). As the culmination of a year-long project research on the theme of "Blue Ocean Strategy," participating companies presented their respective strategies.

■ What is "Jissen Ippin Juku"?

Jissen Ippin Juku is a corporate training program offered by NUCB BS as a one-year corporate education course. It allows companies to utilize "MBA Single-Subject Courses" to learn the essence of practical MBA, along with project research aimed at correctly recognizing and solving their own management challenges and fostering their development, as well as participation in lectures and book clubs.

• Project Research (検討・発表) (Consideration and presentation of in-house strategies based on annual themes)

• Lectures and General Meetings by renowned instructors

• Current Affairs Commentary by the Juku-cho (Head of the program) (Juku-cho's talk)

• "Ryoshokai" (Good Book Club), a unique reading group in the "Ippin Juku method"

• Enrollment in MBA Single-Subject Courses (up to 6 subjects per company)

■ Initiatives for the 17th Term (2025 Academic Year)

The project research theme for the 2025 academic year of Jissen Ippin Juku was "Blue Ocean Strategy." How to escape from highly competitive existing markets (red oceans) and create new market spaces (blue oceans) where there are no competitors—each participating company earnestly confronted this question, starting from the reality of their own industry.

In the first half of the year, participants engaged in theoretical learning (study sessions), and in the second half, members from participating companies were divided into three groups to develop strategies through group work. At the final report meeting, representatives from each group presented their unique proposals as well-thought-out "Blue Ocean Strategies for their own companies." The report meeting was held in a hybrid format, combining on-campus attendance with Zoom streaming, and was observed by executives from participating companies and next year's participants. After each group's presentation, Professor Yutaka Kato (Professor at NUCB Business School, Professor Emeritus at Kobe University), who serves as the Juku-cho, provided a summary, followed by the awarding of completion certificates and commemorative gifts.

■ Announcement for Next Year (18th Term)

For the 18th term, starting in April 2026, the project research theme will be "Achieving Ambidextrous Management," exploring management strategies that simultaneously promote the "deepening" of existing businesses and the "exploration" of new businesses. Applications for participating companies for the 2026 academic year are currently being accepted. Enrollment mid-year is also possible.

Briefing sessions and applications:https://mba.nucba.ac.jp/project/

■ About NUCB Business School
NUCB Business School offers practical case method-based management education for working professionals, including MBA programs (Japanese and English) obtainable on weekends, and tax accountant training courses. As the only "Triple Crown" school in Japan to have acquired all three major international accreditations (AACSB, AMBA, EQUIS), it provides world-standard management education in Tokyo, Osaka, and Nagoya. It is a full member of PIM, an organization composed of top business schools worldwide, and is ranked #1 in Japan by QS and FT, known as the world's top three MBA rankings.