NTT Sportict Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Masatoshi Nakamura; hereinafter "NTTSportict"), which develops sports video distribution and sports DX solutions utilizing AI cameras, has entered into a business partnership with Jelly Beans Group Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director President: Akira Miyazaki; hereinafter "Jelly Beans Group"). Based on this partnership, NTTSportict has begun providing its AI sports video solution "STADIUM TUBE" as the technical foundation for the sports DX solution service "STADIUM AI (JELLY BEANS AI SOLUTION)" that the group is launching.

In this initiative, NTTSportict will be responsible for the cutting-edge video shooting and distribution technology infrastructure. By collaborating closely with Jelly Beans Marketing Lab Inc. (operating entity), a consolidated subsidiary of Jelly Beans Group, we will accelerate DX promotion in the regional and amateur sports domains.

Background of Joint Development and Overview of "STADIUM AI"

In recent years, there has been a rapidly growing need in the amateur and regional sports sectors to "connect athletes, spectators, communities, and sponsors by filming and distributing games and tournaments at low cost, which has been a high hurdle until now."

Following the business partnership announced on January 23, 2026 (*), both companies have been proceeding with verification and preparations. Now that the provision system and revenue model are in place, "STADIUM AI" has been fully launched as the core of Jelly Beans Group's AI-related service suite, "JELLY BEANS AI SOLUTION."

"STADIUM AI" adopts NTT Sportict's AI sports video solution "STADIUM TUBE" as its foundational technology. It is a service that provides everything from unmanned shooting with AI cameras to professional sports video production, distribution, and analysis, delivered through Jelly Beans Group's sales network.

*Press release regarding the business partnership with Jelly Beans Group:

https://prtimes.jp/main/html/rd/p/000000280.000076870.html

(Reference)

1. Details of AI Sports Video Solution "STADIUM TUBE": https://nttsportict.co.jp/

2. Press release from Jelly Beans Group regarding the launch of "STADIUM AI":

https://prtimes.jp/main/html/rd/p/000000133.000069992.html

[Main Features and Functions Provided by Jelly Beans Group's "STADIUM AI"]

Professional Video and Automatic Distribution Without Staff: AI automatically handles camera work and editing, enabling archive and live streaming without the need for camera operators.

Panoramic Recording and Remote Operation: Records movements on the opposite side simultaneously and allows remote shooting start from a PC, minimizing the burden on facilities for continuous operation.

Diverse Sports and Targets: Supports 16 sports including soccer, basketball, baseball, and volleyball, and aims for adoption by sports teams, tournament and sports organizations, sports facilities, and local governments.

Collaboration Structure and Business Model (OEM Deployment)

This business will be deployed as an OEM model, combining NTT Sportict's technological capabilities with Jelly Beans Group's business development strength.

The revenue model will be built on four pillars: "Equipment Installation and Operation Revenue," "Advertising and Sponsor Matching Revenue," "Solution Cross-Expansion Revenue (Operation Agency, Video Analysis Support, etc.)," and "Facility Permanent Model Revenue," aiming to develop a sustainable, recurring revenue sports business.

NTT Sportict's Role: Provision and maintenance of core technology and platform infrastructure for video shooting and distribution.

Jelly Beans Group's Role: Sales activities, brand building, advertising and sponsor matching, and development of media networks.

[Company Profile of NTT Sportict Inc.]

Company Name: NTT Sportict Inc.

Location: 4-15-82 Higashinodacho, Miyakojima-ku, Osaka City, Osaka Prefecture

Representative: Masatoshi Nakamura, Representative Director

URL: https://nttsportict.co.jp/

[Company Profile of Jelly Beans Group Inc.]

Company Name: Jelly Beans Group Inc.

Location: 3-13-1 Kachidoki, Chuo-ku, Tokyo

Representative: Akira Miyazaki, Representative Director President

URL: https://www.jelly-beans-group.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 業務Partnership