NTT West Group and AVITA Form Partnership to Utilize Avatars for Autonomous EV Bus Implementation

NTT West Corporation, NTT Business Solutions Corporation, and AVITA, Inc. have entered into a partnership to develop 'Bus Aba,' a communication service utilizing avatars within autonomous EV buses, aimed at the sustainable implementation of autonomous driving services.

Through this collaboration, the three companies intend to improve the social acceptance and business viability of autonomous driving services while addressing social challenges such as the maintenance of regional public transportation and driver shortages.

1. Background
In the 'Digital Garden City Nation Initiative Comprehensive Strategy (2023 Revision),' the government aims to implement unmanned autonomous driving services in over 100 locations by fiscal year 2027, with increased public support. Autonomous EV buses are highly anticipated as a solution for maintaining regional transportation and addressing driver shortages.

However, implementing Level 4 autonomous driving faces challenges in ensuring passenger peace of mind regarding safety and securing business viability. Establishing an environment where passengers feel 'watched over' and ensuring sustainability are critical for service adoption.

2. Partnership Overview
NTT West Group has been promoting the social implementation of autonomous driving through collaborations with local governments and infrastructure coordination pilots. AVITA is a leader in avatar technology, providing services such as remote customer support.

The three companies will leverage their respective technologies and knowledge to explore new ways to provide value in autonomous EV buses. They aim to establish a sustainable business model that does not depend solely on fare revenue or public subsidies. By utilizing 'Bus Aba,' they will provide an environment where passengers feel safe through guidance, interactions, and timely information. In tourist areas, they aim to promote tourism consumption and repeat visits, while in residential areas, they plan to create new employment opportunities as avatar operators and explore revenue from advertising and 'fan engagement' (oshi-katsu) content.

3. Roles
- NTT West: Lead planning and operations with local governments; support the construction of sustainable transit models.
- NTT Business Solutions: Provide technical support for the introduction and operation of autonomous EV buses.
- AVITA: Provide and support the implementation of in-vehicle communication services using avatars and AI.

4. Future Outlook
Through this partnership, the three companies will advance next-generation mobility services and tackle social issues including regional transit maintenance and driver shortages.