NTT Sonority Inc. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Koichi Takami; hereinafter referred to as "NTT Sonority") announced that its "Mimispi" series of open-ear earphones, which do not block the ears and are equipped with NTT's patented technology, will be available at special prices of up to 30% off. These earphones are part of "nwm (Noom)," the NTT group's first acoustic brand with the concept of "Co-being" rather than immersion. The special pricing will be offered during the "Mimispi SUMMER Campaign" held from 10:00 AM on July 7 (Tue.) at the nwm official store, and during the "Amazon Prime Day Early Access Sale" from 0:00 AM on July 7 (Tue.) to 11:59 PM on July 9 (Thu.), and the "Amazon Prime Day" from 0:00 AM on July 10 (Fri.) to 11:59 PM on July 13 (Mon.), both held on Amazon.
As extreme heat becomes more severe, the deterioration of the ear canal environment due to prolonged use of sealed earphones and headphones is drawing attention as a new summer challenge. This summer, the "Mimispi" earphones, which do not block the ears, will be more accessible with special prices on both the official store and Amazon. We propose "Mimispi" as a new listening habit for this summer.
Japan's Summer in the 40°C Era: nwm's "Mimispi" is Ideal for "Ear Warming" Countermeasures
KEY FIGURES
With the progression of global warming, summer temperatures are rising year by year. The Japan Meteorological Agency has even introduced "extreme heat day" as a new forecast term for days exceeding 40°C, highlighting the severity of the heat. Along with this, the risk of "ear warming" – where the ear canal becomes hot and humid due to prolonged use of sealed earphones and headphones – is also increasing with these climate changes. If "ear warming" progresses, it can lead to discomfort and itching, and if symptoms persist, it may even lead to "ear fungus" or otitis externa.
A "Survey on Summer Earphone Usage and Ear Problems 2026" conducted by NTT Sonority in May revealed that approximately 60% (59.4%) of people experienced discomfort while using earphones or headphones in the summer. On the other hand, only 14.9% were conscious of ear care, making ears a blind spot for countermeasures.
Thermographic demonstrations focusing on the difference in shape also showed clear results. After approximately one hour of continuous wear, the ear canal temperature increased by about 0.9°C with canal-type earphones (other companies) that seal the ear, whereas "nwm DOTS," which do not block the ears, showed an increase of only about 0.2°C. In comparison, sealed headphones (other companies) showed an increase of about 1.8°C, while the open-ear type "nwm ONE" showed an increase of only about 0.6°C, resulting in a temperature difference of up to approximately three times around the ears.
"Mimispi," which does not block the ears, has a structure that maintains ventilation in the wearing area, making it difficult to trap heat and moisture. Since ambient sounds can be heard naturally, it is also suitable for outdoor safety during summer.
*Effects vary by individual and are subject to measurement conditions. Consult an ENT doctor if you have symptoms.
*For details on the survey and demonstration, please refer to the announcement on June 17, 2026, "nwm (Noom) 'Survey on Summer Earphone Usage and Ear Problems 2026' conducted by NTT Sonority" (https://prtimes.jp/main/html/rd/p/000000103.000106079.html) and the special page "New Summer Habit, Mimispi" (https://nwm.global/pages/ss2026).
Campaign and Sale Overview
【nwm Official Store】
"Mimispi SUMMER Campaign"
Start Date/Time: 10:00 AM, July 7, 2026 (Tue.)
Campaign Overview: A coupon will be distributed on the LINE chat screen to those who add the nwm official LINE account as a friend. This coupon can be used for purchases on the nwm official store. Please enter the coupon code at the time of purchase to use it.
<Products Eligible for Coupon Discount>
26% OFF: nwm DOTS
20% OFF: nwm ONE, nwm GO, nwm WIRED 3.5mm, nwm WIRED USB Type-C, nwm MBN001, nwm MWE001
Click here for the nwm official store
【Amazon】
"Amazon Prime Day Early Access Sale"
Date/Time: 0:00 AM, July 7 (Tue.) to 11:59 PM, July 9 (Thu.), 2026 (Total 72 hours)
"Amazon Prime Day"
Date/Time: 0:00 AM, July 10 (Fri.) to 11:59 PM, July 13 (Mon.), 2026 (Total 96 hours)
*Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.
*Products eligible for the Amazon Prime Day Early Access Sale can be purchased at the sale price during both the Early Access Sale <0:00 AM, July 7 (Tue.) - 11:59 PM, July 9 (Thu.)> and Amazon Prime Day <0:00 AM, July 10 (Fri.) - 11:59 PM, July 13 (Mon.)>. However, sales will end once inventory is depleted.
<Sale Eligible Products>
Open Ear Overhead Ear Speaker "nwm ONE"
Regular Price: ¥39,600 (tax included) → Sale Price: ¥31,680 (tax included) <Approx. 20% OFF>*
Dark Gray
Light Gray
Phantom Gray
An overwhelming sense of openness creates a new era of sound experience.
This flagship model combines the expansive spatial representation and light wearing comfort unique to open-ear designs with an overwhelming playback frequency range thanks to its 2-way driver. Its minimalist design pursues functional beauty, blending your sound with ambient sounds.
Product Page: https://nwm.global/products/one
Open Ear True Wireless Ear Speaker "nwm DOTS"
Regular Price: ¥24,200 (tax included) → Sale Price: ¥17,919 (tax included) <Approx. 25% OFF>*
Charcoal Black Stone White Mustard Yellow Burgundy Red Moss Green
Listen, talk, freely.
A multi-use model perfect for both music listening and calls. It delivers high-quality, powerful audio experiences thanks to a completely new driver design. With chic two-tone colors suitable for both on and off duty and a comfortable fit, it's perfect for all-day wear.
Product Page: https://nwm.global/products/dots
Open Ear Neckband Wireless Ear Speaker "nwm GO"
Regular Price: ¥16,500 (tax included) → Sale Price: ¥13,167 (tax included) <Approx. 20% OFF>*
Fog Black Glacier White Soil Beige
Vivid sound for an active daily life.
An activity model that pairs perfectly with outdoor and workout activities. Features a lightweight and flexible neckband design with powerful sound. It supports motivation for hobbies and play, while enabling smooth communication with others.
Product Page: https://nwm.global/products/go
Open Ear Wired Ear Speaker "nwm WIRED 3.5mm"
Regular Price: ¥4,950 (tax included) → Sale Price: ¥3,960 (tax included) <Approx. 20% OFF>*
Dark Brown White Beige Navy Blue Mint Green Coral Pink
Open Ear Wired Ear Speaker "nwm WIRED USB Type-C"
Regular Price: ¥5,940 (tax included) → Sale Price: ¥4,752 (tax included) <Approx. 20% OFF>*
Dark Brown White Beige
More open work style.
An entry-level model that pursues functionality and cost performance, making it accessible to everyone interested in open-ear designs. Being wired, there's no worry about latency or battery drain, making it ideal for online meetings, gaming, and video viewing.
Product Page: https://nwm.global/products/wired
Open Ear Neckband Wireless Ear Speaker "nwm MBN001"
Regular Price: ¥12,100 (tax included) → Sale Price: ¥8,415 (tax included) <Approx. 30% OFF>*
Dark Brown White Beige
So comfortable you'll forget you're wearing them.
A neckband ear speaker you can wear all day, for play or work. Made with durable yet soft nylon material that fits comfortably around the neck. With a maximum playback time of 20 hours, it offers long-lasting, stress-free use. Featuring 12mm drivers with carbon fiber diaphragms, it delivers clear mid-high frequencies, defined bass, and a premium, expansive sound.
Product Page: https://nwm.global/products/mbn001
Open Ear Wired Ear Speaker "nwm MWE001"
Regular Price: ¥8,250 (tax included) → Sale Price: ¥5,775 (tax included) <Approx. 30% OFF>*
A wired ear speaker perfect for online meetings without charging.
Weighing approximately 9g (excluding cord) for both ears, it's lightweight and offers a stable, comfortable fit with its ear-hook design. Equipped with proprietary PSZ (Personalized Sound Zone) technology. It minimizes the "sound leakage" weakness of open-ear earphones, allowing those around you to also enjoy a comfortable environment.
Product Page: https://nwm.global/products/mwe001
*Comparison with regular selling prices on the nwm (Noom) Amazon official store (as of June 2026).
Click here for the nwm Amazon official store
"Mimispi" Open-Ear Earphones Equipped with NTT's Patented Technology
"Mimispi" is the series name for nwm's (Noom) open-ear devices. Because they offer an immersive and realistic sound experience like speakers, despite being earphones, they are affectionately called "ear speakers," or "Mimispi" for short. Equipped with NTT's patented technology such as "PSZ (Personalized Sound Zone)," these earphones do not block the ears yet are less prone to sound leakage, and allow ambient sounds to be heard, making communication comfortable.
【Recommended Mimispi for Your Summer Lifestyle】
<For Work During the Extreme Heat Era>
Cool Biz for Summer Work.
For commuting, meetings, on-site work, and business trips.
Stay connected with open ears,
Achieve better performance with greater ease.
Recommended Mimispi: nwm DOTS
<For Remote Work and Childcare During Summer Vacation>
Children's voices and work sounds.
Juggling childcare and work during summer vacation remote work.
Simply not blocking your ears makes every day much more comfortable.
Recommended Mimispi: nwm DOTS
<For Sweaty Sports and Running>
Run with sound, feeling the wind.
With your favorite playlist and ambient sounds as your allies.
Summer runs are more comfortable because your ears are not blocked.
Recommended Mimispi: nwm GO
<For Long Summer Entertainment Sessions>
Declare openness for your stay-at-home entertainment.
Binge-watching dramas, live festival streams, sports broadcasts.
Summer is filled with content you want to watch.
Open your ears for a more comfortable entertainment experience.
Recommended Mimispi: nwm ONE
【"New Summer Habit, Mimispi" Special Page Now Available!】
Explains the reasons why it's recommended for summer with data!
Which Mimispi is right for your summer? We introduce the optimal products for each scene.
We will also update information on special campaigns and events as needed.
View the "New Summer Habit, Mimispi" Special Page
【Equipped Technologies】
Equipped with NTT's core sound-manipulating technologies, born from solving communication and connectivity challenges.
PSZ Technology*1
― Encloses sound, suppresses sound leakage
NTT's proprietary "PSZ (Personalized Sound Zone)" technology achieves the ultimate paradox. It utilizes the principle that when a waveform with a phase inverted by 180 degrees is superimposed on a sound wave (positive phase), the sound cancels out. Through proprietary hardware design, sound is contained within a specific area around the ear, suppressing sound leakage to the surroundings even without blocking the ear.
Magic Focus Voice*2
― Extracts only necessary sounds clearly
NTT's patented technology "Magic Focus Voice"*1,2, developed with a deep understanding of voice characteristics. It uses a hybrid processing of two technologies: "beamforming," which recognizes the acoustic space by utilizing the time difference of sound reaching two microphones to identify the speaker, and "spectral filter," which removes noise and extracts only the voice. It cuts out ambient noise and delivers only your "voice."
*1,2 These are technologies developed by NTT Computer & Data Science Laboratories.
*1 Equipped in all products.
*2 Equipped only in nwm ONE and nwm DOTS.
About "nwm (Noom)"
nwm (Noom) is the NTT group's first acoustic brand, created to seamlessly connect one's own world with the surrounding world amidst changing lifestyles. With the concept of "Co-being" rather than immersion, it develops open-ear devices utilizing core sound-manipulating technologies. The "Mimispi" ear speaker, offering a new experience like speakers despite being earphones, has expanded to 8 products in approximately 2.5 years, growing into an acoustic brand that solves societal challenges with sound technology. The brand name, an acronym for New Wave Maker, embodies the desire to propose a better life through sound technology and new ideas, and to create new waves in society. https://nwm.global/
About NTT Sonority
NTT Sonority Inc. was established on September 1, 2021, as a company engaged in acoustic-related business using cutting-edge acoustic signal processing technology. With the purpose of "moving hearts with sound technology and creating new standards," the company provides products and services that realize comfortable acoustic spaces for individuals in various scenes, such as business and private life, by utilizing three technologies: sound sorting, sound containment, and specific sound detection. In November 2022, the acoustic brand "nwm (Noom)" was announced. The company's main businesses include the development and sales of audio equipment, product development with partner companies, and voice DX, solving societal challenges with acoustic technology and creating new life values and lifestyles. https://ntt-sonority.com/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: NTT / nwm / Amazon