Takako Matsu and Sadao Abe Co-star in a Convenience Store for the 2nd CM! Featuring 8-bit Game Characters. New Corporate CM 'Worry about Cyber Attacks' Released by NTT Docomo Business!
NTT Docomo Business will release a new TV commercial 'Worry about Cyber Attacks' starting April 28, 2026. The CM features Sadao Abe as a panicked store manager and Takako Matsu as a sales rep promoting the easy-to-use security service 'docomo business RINK.'
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- 📰 Published: April 28, 2026 at 13:00
- 🔍 Collected: April 28, 2026 at 04:31
- 🤖 AI Analyzed: April 28, 2026 at 07:04 (2h 32m after Collected)
NTT Docomo Business Co., Ltd. (formerly NTT Communications Corporation; hereinafter NTT Docomo Business) will begin broadcasting its new corporate TV commercial, 'Worry about Cyber Attacks,' featuring actors Takako Matsu and Sadao Abe, sequentially starting Tuesday, April 28, 2026. This is the second TV commercial following the company's name change last July.
In the TV commercial, Sadao Abe, playing a convenience store manager, falls into a panic suspecting a cyberattack because his SNS follower count has not increased from zero. Then, Takako Matsu, playing an NTT Docomo Business sales representative, brightly asks, 'Why not switch to docomo business RINK?' While discussing the importance of security in the AI era, she uses a catchy metaphor from the previous work—'Like a champion becoming your bodyguard'—to describe the peace of mind brought by 'docomo business RINK,' portraying a comical interaction that alleviates Abe's anxiety. Furthermore, a scene where Matsu and Abe appear as 8-bit game characters for the first time is a highlight of the commercial.
In the interview, when asked about recent 'chilling events,' Abe confessed to damage caused by a flying stone on the highway, saying, 'A stone flew at me on the highway, and the windshield got a bit cracked.' He also revealed his concern that the car sent for repair has not returned yet. The topic then evolved into a conversation about 'flying stone' holidays (long weekends with gaps), ending humorously with, 'My head is full of flying stones.' Additionally, the two, who had co-starred as a married couple in a drama last year, said, 'It's kind of embarrassing' to reunite after a long time, but shared that they were able to develop a 'good sense of distance.'
The making-of footage also includes various fighting poses and punches by Matsu that didn't make it into the final version during the scene where she compares the service to a champion becoming a bodyguard. This is a must-see highlight unique to the making-of video.
New TV Commercial Overview: 'Worry about Cyber Attacks'篇
■Title: Corporate NTT Docomo Business 'Worry about Cyber Attacks'篇
■Cast: Takako Matsu, Sadao Abe
■Composer: Takayuki Hattori
■Broadcast Start Date: Starting sequentially from April 28, 2026 (Tuesday)
■Broadcast Area: Nationwide
■URL: 60 sec ⇒ https://www.youtube.com/watch?v=njNUlHETh4g | 30 sec ⇒ https://www.youtube.com/watch?v=1GmijY-kH0A
■Special Site: https://www.ntt.com/business/lp/nttdocomobusiness/
Story:
Manager Abe looks shocked, saying, 'Still zero followers?' His smartphone shows his convenience store account with 0 followers. Abe suspects, 'Wait, are we under cyberattack?' A clerk in training calmly retorts, 'No, you're not.' Abe becomes increasingly paranoid, thinking his network might be at risk, reacting hypersensitively to everything in the store. Matsu, shopping nearby, suggests 'docomo business RINK.' When Abe reacts, the scene shifts to an 8-bit game screen where Matsu explains the risks of being connected in the AI era. They discuss the importance of security, with Matsu demonstrating 'risk avoidance' by shooing away viruses. Matsu then enthusiastically describes 'docomo business RINK' as easy to set up and globally recognized, eventually striking a fighting pose to illustrate the 'bodyguard' metaphor. When Abe still expresses fear of bad actors, Matsu delivers a powerful punch, stating her desire to protect everyone's hard work from malice.
In the TV commercial, Sadao Abe, playing a convenience store manager, falls into a panic suspecting a cyberattack because his SNS follower count has not increased from zero. Then, Takako Matsu, playing an NTT Docomo Business sales representative, brightly asks, 'Why not switch to docomo business RINK?' While discussing the importance of security in the AI era, she uses a catchy metaphor from the previous work—'Like a champion becoming your bodyguard'—to describe the peace of mind brought by 'docomo business RINK,' portraying a comical interaction that alleviates Abe's anxiety. Furthermore, a scene where Matsu and Abe appear as 8-bit game characters for the first time is a highlight of the commercial.
In the interview, when asked about recent 'chilling events,' Abe confessed to damage caused by a flying stone on the highway, saying, 'A stone flew at me on the highway, and the windshield got a bit cracked.' He also revealed his concern that the car sent for repair has not returned yet. The topic then evolved into a conversation about 'flying stone' holidays (long weekends with gaps), ending humorously with, 'My head is full of flying stones.' Additionally, the two, who had co-starred as a married couple in a drama last year, said, 'It's kind of embarrassing' to reunite after a long time, but shared that they were able to develop a 'good sense of distance.'
The making-of footage also includes various fighting poses and punches by Matsu that didn't make it into the final version during the scene where she compares the service to a champion becoming a bodyguard. This is a must-see highlight unique to the making-of video.
New TV Commercial Overview: 'Worry about Cyber Attacks'篇
■Title: Corporate NTT Docomo Business 'Worry about Cyber Attacks'篇
■Cast: Takako Matsu, Sadao Abe
■Composer: Takayuki Hattori
■Broadcast Start Date: Starting sequentially from April 28, 2026 (Tuesday)
■Broadcast Area: Nationwide
■URL: 60 sec ⇒ https://www.youtube.com/watch?v=njNUlHETh4g | 30 sec ⇒ https://www.youtube.com/watch?v=1GmijY-kH0A
■Special Site: https://www.ntt.com/business/lp/nttdocomobusiness/
Story:
Manager Abe looks shocked, saying, 'Still zero followers?' His smartphone shows his convenience store account with 0 followers. Abe suspects, 'Wait, are we under cyberattack?' A clerk in training calmly retorts, 'No, you're not.' Abe becomes increasingly paranoid, thinking his network might be at risk, reacting hypersensitively to everything in the store. Matsu, shopping nearby, suggests 'docomo business RINK.' When Abe reacts, the scene shifts to an 8-bit game screen where Matsu explains the risks of being connected in the AI era. They discuss the importance of security, with Matsu demonstrating 'risk avoidance' by shooing away viruses. Matsu then enthusiastically describes 'docomo business RINK' as easy to set up and globally recognized, eventually striking a fighting pose to illustrate the 'bodyguard' metaphor. When Abe still expresses fear of bad actors, Matsu delivers a powerful punch, stating her desire to protect everyone's hard work from malice.