Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide"

Key facts

  • Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide"
  • The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.
  • Source: PR Times
  • Date: April 10, 2026

Direct answer

The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.

Citation
Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide" (April 10, 2026), PR Times
Source
PR Times
Date
April 10, 2026
The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.
eventNQ 40/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 10, 2026 at 23:28
  • 🔍 Collected: April 11, 2026 at 00:22 (53 min after Published)
  • 🤖 AI Analyzed: April 16, 2026 at 01:45 (121h 22m after Collected)

In response to the rapid recovery of tourism demand, including inbound tourism, the Japan Tourism Agency aims to realize "profitable regions and profitable industries" nationwide. To achieve this, we will implement the introduction of digital tools and accompanying support from specialized personnel in a region-wide effort to expand sales channels for diverse content in tourist destinations, strengthen marketing, and promote revenue management to improve the profitability and productivity of the tourism industry.

In this information session, the Japan Tourism Agency will clearly explain the background and overview of this project, and the secretariat will provide key points for application.

We welcome the participation of local public bodies, Destination Management Organizations (DMOs), tourism associations, and accommodation providers who are considering utilizing this subsidy.

■Event Outline
【Date】Friday, April 24, 2026, 13:00-14:00
【Method】Online (Zoom Webinar format)
【Participation Fee】Free
*Advance registration is required. Please apply from the URL below.

【Application for Information Session / Details here】

https://kankodxhojo20260424.peatix.com 

■Program (Planned | Total 60 minutes)

・Greeting (Japan Tourism Agency)
・Explanation of Project Background and Overview (Japan Tourism Agency)
・Key Points for Application (Secretariat)
*Contents may be subject to change.

Detailed application methods will be sequentially published on the special website.

Please apply according to the application guidelines, etc.

(Special Website URL)https://kanko-dx-hojo.go.jp

【Inquiries】

For inquiries regarding the project overview and application, please refer to the information published in the application guidelines and on the special website. If you have any questions, please contact the secretariat below.

Tourism DX Promotion Project Secretariat
Inquiry Method: Please contact us via the inquiry form on the special website

Reception Hours: 9:30-17:00 (Excluding Saturdays, Sundays, national holidays, and New Year holidays)

FAQ

What are the key facts in this article?

The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.

What is the direct answer?

The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000007.000160768.html | April 10, 2026

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