NTT and NTT DATA Extend Title Sponsorship of INDYCAR SERIES, Strengthening AI and Data Utilization
NTT and NTT DATA Group have extended their title sponsorship agreement for the NTT INDYCAR SERIES. Through advanced race operations using AI, a new Generative AI fan experience feature 'Up To Speed', and the visualization of greenhouse gas emissions, they aim to drive safety and sustainability at large-scale sporting events.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 06:00
- 🔍 Collected: May 22, 2026 at 21:31
- 🤖 AI Analyzed: May 22, 2026 at 21:47 (15 min after Collected)
NTT Corporation (hereafter NTT) and NTT DATA Group Corporation (hereafter NTT DATA Group) announced on May 22, 2026, the extension of their title sponsorship agreement for the premier North American motor racing series, the 'NTT INDYCAR SERIES'. With this, NTT will continue the title sponsorship initiated in 2019 into 2027 and beyond, while NTT DATA Group, as the official technology partner, will realize advanced large-scale sports event operations centered on AI and data utilization, in addition to ongoing efforts in race analysis and fan experience enhancement.
Specifically, they will provide Penske Entertainment and INDYCAR with AI-driven operational enhancements, a data analysis platform supporting real-time decision-making, and the visualization of greenhouse gas emissions across entire events. These initiatives will be rolled out at major events, including the 110th Running of the INDIANAPOLIS 500.
Furthermore, to further improve the fan experience, a new race summarization feature utilizing Generative AI, 'Up To Speed', will be provided through platforms such as the 'INDYCAR App Powered by NTT DATA'. Through these efforts, they will advance the data utilization infrastructure spanning over 100 organizations and partners, balancing safety, operational efficiency, and environmental consideration at large-scale sports events that draw crowds of 350,000 attendees.
1. Background
In recent years, the sports sector has seen increased utilization of data related to competition and spectator experiences. Particularly in motorsports, leveraging the massive amounts of data generated from vehicles and race operations is essential for advancing the sport, improving safety, and enhancing the fan experience.
The Indy 500 is known as one of the world's largest single-day sporting events, attracting around 350,000 attendees. In such environments, ensuring safety, improving operational efficiency, and reducing environmental impact are critical challenges.
NTT and NTT DATA Group have previously contributed to the advancement of competition management and fan experiences in the NTT INDYCAR SERIES through data analysis and digital services. With this partnership renewal, they will expand the scope of AI and data utilization to drive more sophisticated race operations and sustainability measures.
2. Overview (Features)
NTT and NTT DATA Group are renewing their partnership with the NTT INDYCAR SERIES to expand initiatives centered around AI and data utilization. This will strengthen value delivery in race operations, fan experience, and environmental response at major events, including the 110th Indy 500.
- Advancing Race Operations through AI and Data Utilization
During race periods, billions of data points are generated from vehicles, teams, and track operations. NTT DATA Group processes and analyzes this data in real time, providing AI-driven operational advancements and real-time decision support to race control, operations teams, broadcast partners, and event organizers.
Additionally, at the Indianapolis Motor Speedway, they provide AI-powered venue management solutions to forecast wait times at entrance gates, congestion levels, and traffic flow, thereby optimizing large-scale event operations for crowds of 350,000.
- Enhancing Fan Experience with Generative AI
A new 'Up To Speed' feature is being introduced, where Generative AI automatically summarizes race developments based on race data. This allows fans to grasp crucial moments of the race in real time.
Furthermore, they deliver real-time data and video content through the 'INDYCAR App Powered by NTT DATA', which has achieved over 700,000 new downloads and a 30% increase in usage since its revamp in 2023.
- Strengthening Sustainability through Emissions Management Solutions
They will provide emissions management solutions to visualize greenhouse gas emissions across the major events of INDYCAR, Indianapolis Motor Speedway, and Penske Entertainment.
By collecting and analyzing data across more than 100 organizations and partners, they support decision-making for tracking and reducing emissions, backing Penske Entertainment's 'Racing toward Zero' initiative.
3. Future Outlook
Through this partnership, the NTT Group will promote the advancement of AI and data utilization in the sports sector. Moving forward, they aim to further improve competition operations and the fan experience by utilizing more diverse data and expanding the application of AI technologies.
In the sustainability domain, they will also advance the visualization and analysis of emissions, expanding initiatives that contribute to reducing environmental impact. Through these efforts, they will contribute to the realization of a sustainable society leveraging data and AI.
Specifically, they will provide Penske Entertainment and INDYCAR with AI-driven operational enhancements, a data analysis platform supporting real-time decision-making, and the visualization of greenhouse gas emissions across entire events. These initiatives will be rolled out at major events, including the 110th Running of the INDIANAPOLIS 500.
Furthermore, to further improve the fan experience, a new race summarization feature utilizing Generative AI, 'Up To Speed', will be provided through platforms such as the 'INDYCAR App Powered by NTT DATA'. Through these efforts, they will advance the data utilization infrastructure spanning over 100 organizations and partners, balancing safety, operational efficiency, and environmental consideration at large-scale sports events that draw crowds of 350,000 attendees.
1. Background
In recent years, the sports sector has seen increased utilization of data related to competition and spectator experiences. Particularly in motorsports, leveraging the massive amounts of data generated from vehicles and race operations is essential for advancing the sport, improving safety, and enhancing the fan experience.
The Indy 500 is known as one of the world's largest single-day sporting events, attracting around 350,000 attendees. In such environments, ensuring safety, improving operational efficiency, and reducing environmental impact are critical challenges.
NTT and NTT DATA Group have previously contributed to the advancement of competition management and fan experiences in the NTT INDYCAR SERIES through data analysis and digital services. With this partnership renewal, they will expand the scope of AI and data utilization to drive more sophisticated race operations and sustainability measures.
2. Overview (Features)
NTT and NTT DATA Group are renewing their partnership with the NTT INDYCAR SERIES to expand initiatives centered around AI and data utilization. This will strengthen value delivery in race operations, fan experience, and environmental response at major events, including the 110th Indy 500.
- Advancing Race Operations through AI and Data Utilization
During race periods, billions of data points are generated from vehicles, teams, and track operations. NTT DATA Group processes and analyzes this data in real time, providing AI-driven operational advancements and real-time decision support to race control, operations teams, broadcast partners, and event organizers.
Additionally, at the Indianapolis Motor Speedway, they provide AI-powered venue management solutions to forecast wait times at entrance gates, congestion levels, and traffic flow, thereby optimizing large-scale event operations for crowds of 350,000.
- Enhancing Fan Experience with Generative AI
A new 'Up To Speed' feature is being introduced, where Generative AI automatically summarizes race developments based on race data. This allows fans to grasp crucial moments of the race in real time.
Furthermore, they deliver real-time data and video content through the 'INDYCAR App Powered by NTT DATA', which has achieved over 700,000 new downloads and a 30% increase in usage since its revamp in 2023.
- Strengthening Sustainability through Emissions Management Solutions
They will provide emissions management solutions to visualize greenhouse gas emissions across the major events of INDYCAR, Indianapolis Motor Speedway, and Penske Entertainment.
By collecting and analyzing data across more than 100 organizations and partners, they support decision-making for tracking and reducing emissions, backing Penske Entertainment's 'Racing toward Zero' initiative.
3. Future Outlook
Through this partnership, the NTT Group will promote the advancement of AI and data utilization in the sports sector. Moving forward, they aim to further improve competition operations and the fan experience by utilizing more diverse data and expanding the application of AI technologies.
In the sustainability domain, they will also advance the visualization and analysis of emissions, expanding initiatives that contribute to reducing environmental impact. Through these efforts, they will contribute to the realization of a sustainable society leveraging data and AI.
FAQ
What role does the NTT Group play in the INDYCAR SERIES?
As title sponsor and official technology partner, they support the advancement of race operations and fan experience using AI and data.
What is the 'Up To Speed' feature?
A feature using Generative AI to automatically summarize race developments from data, providing fans with real-time updates on key events.
What are their environmental initiatives?
They provide emissions management solutions to visualize greenhouse gas emissions across events, enhancing sustainability efforts.