Fujikawa Town's "Herb Village Concept": Abandoned Farmland Transforms into Fragrant Fields
Nashi no Ka, a brand based in Fujikawa Town, Yamanashi Prefecture, announced its "Fujikawa Town Herb Village Concept" to transform abandoned farmland into herb fields and foster a fragrance industry utilizing local resources. This initiative aims for regional revitalization and sustainable development.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 09:05 (478h 50m after Collected)
Nashi no Ka, a brand based in Fujikawa Town, Yamanashi Prefecture, which creates fragrances utilizing unused resources, announced the "Fujikawa Town Herb Village Concept" as a future vision on April 1st, coinciding with "April Dream."
This concept envisions a future where abandoned farmland is revitalized, and local farmers, government, and businesses collaborate to cultivate herbs and develop a fragrance industry.
*Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of a "company/organization name." It does not guarantee implementation at this time.
■ Initiatives Already Underway (Phase-1)
Nashi no Ka is currently revitalizing abandoned farmland (approximately 750㎡) and cultivating herbs in-house.
Herbs being cultivated:
・Hino Haru Blue Rosemary
・Common Sage
・Black Peppermint
・Lemon Balm
In addition, we are also working to regenerate local dormant resources as fragrances by utilizing discarded seedling yuzu peels and thinned wood (cypress, cedar).
These local resources are used as raw materials to produce essential oils and hydrosols.
This concept envisions a future where abandoned farmland is revitalized, and local farmers, government, and businesses collaborate to cultivate herbs and develop a fragrance industry.
*Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of a "company/organization name." It does not guarantee implementation at this time.
■ Initiatives Already Underway (Phase-1)
Nashi no Ka is currently revitalizing abandoned farmland (approximately 750㎡) and cultivating herbs in-house.
Herbs being cultivated:
・Hino Haru Blue Rosemary
・Common Sage
・Black Peppermint
・Lemon Balm
In addition, we are also working to regenerate local dormant resources as fragrances by utilizing discarded seedling yuzu peels and thinned wood (cypress, cedar).
These local resources are used as raw materials to produce essential oils and hydrosols.