Aroma Brand 'Nashinoka' Launches E-commerce Site on April 1st, Utilizing Regenerated Abandoned Farmland and Unused Resources
Ntex Co., Ltd. will launch the e-commerce site for its aroma brand 'Nashinoka' on April 1, 2026, featuring essential oils and floral waters made from herbs grown on reclaimed land, discarded yuzu peels, and thinned wood.
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- 📰 Published: March 31, 2026 at 20:08
Ntex Co., Ltd. (Fujikawa Town, Yamanashi Prefecture; Representative: Koichi Nakazawa) will grand open the e-commerce site for its aroma brand 'Nashinoka' on Wednesday, April 1, 2026. The brand focuses on regenerating local abandoned farmland and utilizing unused resources. We engage in regional circular manufacturing using herbs grown on our own reclaimed land, discarded yuzu peels, and thinned wood.
■ Aroma creation starting from the regeneration of abandoned farmland
Currently, the increase in abandoned farmland and unused forestry resources is a challenge across Japan. As our first initiative in Fujikawa Town, Yamanashi, Nashinoka has reclaimed approximately 750㎡ of abandoned land as a field and started cultivating herbs, including Hinoharu Blue Rosemary, Common Sage, Black Peppermint, and Lemon Balm.
■ Adding new value to unused resources
In addition to herbs, we utilize discarded yuzu peels (totaling approx. 1,300kg) and thinned wood (cypress/cedar, totaling approx. 500kg). By distilling these materials, we create new value through scent.
■ Product Features
1. Integrated system from cultivation to manufacturing: We handle everything from herb cultivation on our own land to distillation and product packaging in our clean facility using local spring water. Products are aged and tested before release. Floral waters are UV-treated for quality control.
2. Natural scents: We use no synthetic fragrances. Our yuzu is pesticide-free, offering a refreshing yet sweet citrus scent. Cedar and cypress provide a floral forest aroma, and our herbs offer sharp scents unique to the climate of Fujikawa.
3. Fusion with regional culture: We collaborate with local traditional crafts, such as Koshu Onigawara aroma stones by Ikuno Nagatoshi and Koshu Washi fragrance cards.
4. Target audience: Designed for those seeking natural scents in daily life, relaxation, or those sensitive to artificial fragrances. Ideal for refreshing, relaxing, or as a 'switch' for your mood.
■ New Products at Grand Opening
We offer various essential oils, floral waters, and sets, including the 'Nashinoka Set' featuring traditional crafts.
■ Opening Campaign
The first 30 orders will receive a sample of yuzu floral water. A 10% discount coupon is available until April 30. Please check our official LINE and Instagram for details.
■ Future Outlook
We plan to expand sales to retail stores, sauna facilities, and international markets, while continuing to develop products themed around 'Scent x Regional Resources'.
■ Aroma creation starting from the regeneration of abandoned farmland
Currently, the increase in abandoned farmland and unused forestry resources is a challenge across Japan. As our first initiative in Fujikawa Town, Yamanashi, Nashinoka has reclaimed approximately 750㎡ of abandoned land as a field and started cultivating herbs, including Hinoharu Blue Rosemary, Common Sage, Black Peppermint, and Lemon Balm.
■ Adding new value to unused resources
In addition to herbs, we utilize discarded yuzu peels (totaling approx. 1,300kg) and thinned wood (cypress/cedar, totaling approx. 500kg). By distilling these materials, we create new value through scent.
■ Product Features
1. Integrated system from cultivation to manufacturing: We handle everything from herb cultivation on our own land to distillation and product packaging in our clean facility using local spring water. Products are aged and tested before release. Floral waters are UV-treated for quality control.
2. Natural scents: We use no synthetic fragrances. Our yuzu is pesticide-free, offering a refreshing yet sweet citrus scent. Cedar and cypress provide a floral forest aroma, and our herbs offer sharp scents unique to the climate of Fujikawa.
3. Fusion with regional culture: We collaborate with local traditional crafts, such as Koshu Onigawara aroma stones by Ikuno Nagatoshi and Koshu Washi fragrance cards.
4. Target audience: Designed for those seeking natural scents in daily life, relaxation, or those sensitive to artificial fragrances. Ideal for refreshing, relaxing, or as a 'switch' for your mood.
■ New Products at Grand Opening
We offer various essential oils, floral waters, and sets, including the 'Nashinoka Set' featuring traditional crafts.
■ Opening Campaign
The first 30 orders will receive a sample of yuzu floral water. A 10% discount coupon is available until April 30. Please check our official LINE and Instagram for details.
■ Future Outlook
We plan to expand sales to retail stores, sauna facilities, and international markets, while continuing to develop products themed around 'Scent x Regional Resources'.
FAQ
Where can I purchase 'Nashinoka' products?
They will be available on the official e-commerce site (https://www.kaorilabo.jp/) launching on April 1, 2026.
Why do you use abandoned farmland?
To transform abandoned farmland and unused resources into new value through scent, realizing a circular regional manufacturing model.
Do you use artificial fragrances?
No, we use 100% plant-derived natural scents and do not use any synthetic fragrances.