Total Brain Care x Nippon Travel Accelerate Municipal Proposals for Cognitive Function (Brain Fitness) Self-Check Tool "CogEvo" ~Unifying Sales Channels to Expedite Nationwide Expansion, Towards Social Implementation of XKANSAI Grand Prize Model~
Total Brain Care and Nippon Travel have partnered to accelerate the deployment of their cognitive function self-check tool "CogEvo" in the municipal market. Through this, they aim for widespread adoption across 1,755 municipalities nationwide, contributing to the realization of a sustainable, community-integrated society.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:00
- 🔍 Collected: April 3, 2026 at 17:10
- 🤖 AI Analyzed: April 16, 2026 at 00:05 (294h 55m after Collected)
Total Brain Care Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture, President & CEO: Shinsuke Kawagoshi, hereinafter "Total Brain Care") and Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President & CEO: Keigo Yoshida, hereinafter "Nippon Travel") have agreed that Nippon Travel will be granted exclusive sales rights in the municipal market for "CogEvo," a cognitive function (brain fitness) self-check tool developed and sold by Total Brain Care, and have signed a memorandum of understanding regarding business collaboration.
Based on this agreement, Nippon Travel will act as the sole official point of contact for "CogEvo" for municipalities, handling everything from implementation proposals to contract signing and after-sales service. Both companies will accelerate the dissemination of the "new dementia prevention business model," which won the Grand Prize in the "XKANSAI Social Innovation Program (2nd Term)" in January 2026, to all 1,755 municipalities nationwide, thereby contributing to the realization of a sustainable, community-integrated society.
■ Objective of This Business Partnership: Unifying Municipal Contact Points and Strengthening Support Systems
By integrating Total Brain Care's expertise cultivated through approximately 100 municipalities with Nippon Travel's nationwide network, we will vigorously promote the expansion of "CogEvo" in the municipal market.
1. Consistent Support System through Exclusive Sales Rights
By granting Nippon Travel exclusive sales rights for municipalities and consolidating the contact point, we will provide faster and higher quality support, from quotation preparation to operational support and after-sales service. Municipal officials will be able to receive community-based, tailored support through Nippon Travel's nationwide branches.
2. Nationwide Implementation of the XKANSAI Grand Prize Model
We will package the award-winning model that overcomes the "three barriers" in municipal dementia prevention: "cannot measure," "cannot continue," and "difficult to demonstrate effectiveness." We will promote the "EBPM" initiative nationwide, which visualizes the potential effect of reducing social security costs (potential to reduce approximately 300,000 yen per person annually) based on evidence.
■ Future Development
Through Nippon Travel's exclusive sales in the municipal market, we will share knowledge gained from successful projects in municipalities nationwide. Furthermore, by integrating with systems such as the My Number Card and point apps, we will build a next-generation healthcare foundation that residents can enjoy and continue to use.
■ Company Overview
Total Brain Care Co., Ltd.
Representative: Shinsuke Kawagoshi, President & CEO
Location: 4-1-1 Port Island Nakamachi, Chuo-ku, Kobe City, Hyogo Prefecture
Business Content: Development and sales of the cognitive function self-check tool "CogEvo"
URL: https://tbcare.jp/
Nippon Travel Co., Ltd.
Representative: Keigo Yoshida, President & CEO
Head Office Location: 12F, Nihonbashi Daiya Building, 1-19-1 Nihonbashi, Chuo-ku, Tokyo, 103-8266
Business Overview: Founded in 1905. Aims to be a "customer and regional solution corporate group" beyond tourism, working to solve regional societal issues.
FAQ
What is CogEvo?
It is a cognitive function (brain fitness) self-check tool developed by Total Brain Care Co., Ltd., expected to be utilized by municipalities.
What is Nippon Travel's role in this partnership?
Nippon Travel will serve as the exclusive sales channel for CogEvo in the municipal market, handling everything from introduction proposals to contract conclusion and after-sales service.
What is the main objective of this partnership?
To accelerate the adoption of CogEvo across 1,755 municipalities nationwide, and contribute to the realization of a sustainable, community-integrated society through the social implementation of the grand prize-winning dementia prevention business model.