SEA SIDE GAIA RESORT HOTEL Adopts Aquaignis Sendai's 'FUJITSUKA Skincare' as Amenity

SEA SIDE GAIA RESORT HOTEL has adopted 'FUJITSUKA Skincare', a brand born from the hot spring water of Aquaignis Sendai, as an in-room amenity. This initiative is part of creating a lodging experience that leverages local resources.
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  • 📰 Published: June 4, 2026 at 09:00
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SEA SIDE GAIA RESORT HOTEL, operated by the Gaia Group, has adopted 'FUJITSUKA Skincare' (lotion and gel cream), born from the hot spring water of Aquaignis Sendai, as an in-room amenity.

What makes a stay comfortable may not only be the bed or the space.

The things you pick up at the end of the day, the things that touch your skin while traveling, quietly carry the essence of the place and its way of thinking.

SEA SIDE GAIA RESORT HOTEL has now adopted FUJITSUKA Skincare, originating from Aquaignis Sendai, as an in-room amenity. At this hotel born in the Sendai Port area, offering skincare derived from the region is not just an expansion of amenities, but is considered one of the efforts to shape a stay unique to this location.

FUJITSUKA Skincare adopted as an amenity by SEA SIDE GAIA RESORT HOTEL

■ Carefully Choosing What Suits This Place

SEA SIDE GAIA RESORT HOTEL is a lifestyle hotel for diverse visitors to the Sendai Port area. The surrounding area includes:

- Aquaignis Sendai
- Mitsui Outlet Park Sendai Port
- Sendai Umino-Mori Aquarium
- Yume Messe Miyagi
- Kirin Brewery Sendai Factory
- Sendai Port

Its location caters to various purposes of stay, from business and tourism to fishing and surfing. Guest rooms and public spaces feature ocean-inspired art, and amenities like a guest lounge with free drinks and an oxygen capsule in the family room support a stay that feels true to this location.

What this hotel values is not ending the stay as a single 'point', but cultivating it as an experience within the connection to the community. Enjoying breakfast curry at the surf shop 'surfers island' a 5-minute walk away, or exploring the area by electric bicycle, are extensions of this philosophy. Creating a stay that is not confined to the hotel itself. In light of this concept, amenities were also required to be a point of contact with the land.

SAE SIDE GAIA RESORT HOTEL

■ Skincare Born from the Blessings of Hot Springs

FUJITSUKA Skincare is a skincare series born from the hot spring water of 'Natural Hot Spring Fujitsuka no Yu' at Aquaignis Sendai. The brand concept is 'Derived from Warmth.' Driven by a desire to deliver the blessings of the hot spring to the skin, the planning and development were carried out in collaboration between local university students and Aquaignis Sendai. Centered on a lotion and gel cream, it is designed for daily moisturizing care, as well as intensive care for dry areas and post-sauna skincare.

The hot spring water gushing from approximately 1,000 meters underground, ingredients nurtured in the fields of Tohoku, and the ideas of students focused on local resources. FUJITSUKA Skincare, with such a background, is not just a 'product with a good feel' but also an entity that embodies the story of the region. It naturally connects with Gaia's philosophy, cherished in creating lodgings, of utilizing local resources and allowing guests to feel the region's charm during their stay.

Derived from Warmth.

Natural Hot Spring 'Fujitsuka no Yu'

■ From the Certified Area of Zao Sansuien to a Seaside Hotel

Gaia Resort has cultivated forms of lodging that leverage regional resources, primarily in the Zao area. One symbol of this is 'Gaia Resort Zao Sansuien.' On May 24, 2025, Gaia Resort Zao Sansuien received the world's first official international certification of 'Ospitalità Diffusa' from Albergo Diffuso International in Italy. This certification recognizes an area-expansion model based on the Albergo Diffuso philosophy, shaping hospitality across the entire community, including not just lodging but also welfare, medical care, agriculture, education, culture, and natural resources.

Utilizing vacant villas, empty houses, and idle land to reconstruct the region itself as a lodging space. Tourists and local residents connecting loosely, with the entire town becoming the stage for the stay. This philosophy of Gaia Resort is not limited to Zao Sansuien. At SEA SIDE GAIA RESORT HOTEL as well, this philosophy is certainly connected in the sense of cultivating a way of spending time unique to this place by incorporating the local seaside culture and surrounding activities into the stay.

Gaia Resort Zao Sansuien Property

World Certification of Ospitalità Diffusa

■ The Sensibility Cultivated in Zao and the Encounter at the Seaside Hotel

Gaia Resort has been developing its lodging business primarily in the Zao area. Its brand site promotes 'A lodging experience where you encounter the town's story,' advancing the creation of stays that connect local resources with the lodging experience. The background to this adoption also includes having come into contact with the power of hot springs and the value brought by locally-rooted materials through such efforts.

When actually trying FUJITSUKA Skincare, the appeal was felt in the moist feel of the lotion and the non-sticky, long-lasting hydration of the gel cream. Because skin conditions tend to fluctuate during travel due to movement and dryness, having an amenity that feels good to use during the stay is important. Furthermore, if it originates from the region, the very act of caring for one's skin transforms into a small experience of connecting with the land for the guest.

Amenities that feel good to use during your stay

■ Turning Amenities into a Point of Contact with the Region

Amenities placed in hotels may have often been chosen as 'necessities' in the past. But from now on, they should also be chosen as a way to convey the charm of the land and the stories being told there.

Delivering skincare born from the 'Natural Hot Spring Fujitsuka no Yu' of Aquaignis Sendai at a place where you can experience the local seaside culture of Sendai Port. A seaside stay gently connecting within a single lodging experience. There seems to be a Gaia-like perspective here, utilizing regional resources not as points but as a surface, reconnecting people and places.

From 'necessities' to 'things that convey the stories being cultivated'...

■ So That Warmth Becomes a Memory of Your Stay

SEA SIDE GAIA RESORT HOTEL is a new lodging base in the Sendai Port area, opened in December 2025. Through the seaside air, the culture nurtured by local people, and encounters with items rooted in the land, we aim to deliver a time that can only be experienced here. FUJITSUKA Skincare is also one of the important elements supporting that time. We hope it will remain in the memories of our guests, not just for the comfort felt the moment it is picked up, but also for the warmth of the region behind it. With this feeling, we will offer it to guests on their future stays.

Aquaignis Sendai

New lodging base in the Sendai Port area 'SEA SIDE GAIA RESORT HOTEL

SEA SIDE GAIA RESORT HOT

FAQ

Where can I buy FUJITSUKA Skincare?

Sales information is not specified in this article. It is provided as an amenity for guests of SEA SIDE GAIA RESORT HOTEL.

What room types are available at SEA SIDE GAIA RESORT HOTEL?

Details on room types are not in the article. It mentions that the family room has an oxygen capsule.

What is the certification for Gaia Resort Zao Sansuien?

It is the world's first official 'Ospitalità Diffusa' international certification, obtained on May 24, 2025. It is a model of providing hospitality across the entire community.