Bringing Local Stories to Life: Gaia Group Launches "Zao Assortment" – First Collaboration with SORA Cafe!!
Gaia Group has launched "Zao Assortment Set," their first collaborative product with SORA Cafe. Featuring Zao Mountain motifs and the "Zaou-sama" design, it proposes a new value: "a region you can take home," allowing consumers to experience the entire Zao region.
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- 📰 Published: May 14, 2026 at 09:07
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Gaia Group has recently commenced sales of the "Zao Assortment Set," their first collaborative product with SORA Cafe.
Creating a Tangible Narrative of ZAO – First Collaboration with SORA Cafe
"Zao Assortment" Pound Cake Assortment
Delivering ZAO’s Value as a Narrative
This product is an assortment of cookies and baked sweets with Zao Mountain as its motif, truly embodying the charm of "All Zao." Furthermore, by incorporating the design of "Zaou-sama," it offers a visually enjoyable and regionally rich finish. Gaia Group's "Zao Welfare Forest Concept" and "Albergo Diffuso" initiatives aim to reconstruct the region itself as a single value and foster relationships between visitors and the local community. This product expresses that philosophy through "food."
"Zao Assortment" Zao Mountain Cookie Assortment
A New Value: “A Region You Can Take Home”
Zao's nature, culture, and human activities—this product, carefully woven together, is a "regional narrative that can be taken home." It is not just a souvenir, but an existence that connects visited experiences and memories to the future.
Zaou-sama's packaging is perfect for souvenirs.
Co-Creation with Local Partners
This initiative was realized through co-creation with SORA Cafe. The fusion of local businesses' skills and sensibilities, combined with Gaia Group's vision and network, is giving birth to new value. This is a concrete step towards realizing:
- Internal regional economic circulation
- Collaboration among diverse stakeholders
- A sustainable local community
Creating Reasons to Visit—and Return
Gaia Resort aims to create the very meaning of staying in the region by comprehensively linking accommodation, food, and experiences. This "Zao Assortment Set" also plays a role in sustaining the relationship with Zao through the enjoyment during a stay, the lingering memories after returning home, and its value as a gift.
Availability
This product is now available at Sakai Coffee Zao Sansuien-mae store. We hope you will pick it up when you visit Zao and feel the story of this land.
Sakai Coffee Zao Sansuien-mae store
Featured in magazines
The Future of GAIA Group
Moving forward, Gaia Group will continue to play the role of "editing local value and delivering it to the world," while fostering a community where people who share its philosophy connect and self-organize like nature. Please look forward to future initiatives.
Company Overview
Company Name: GAIA Co., Ltd.
Representative: Kunihiro Aizawa, Representative Director
Capital: 100 million yen
Location: 1-5-7 Asahi-machi, Shiraishi City, Miyagi Prefecture
Established: 2012
Business Activities: Real estate, tourism, development and construction, food and beverage, agriculture, consulting
URL: https://www.nszao.co.jp/
Contact for this matter
Public Relations Department, GAIA Co., Ltd. (Gaia Group)
TEL: 0224-26-8892
Email: info-gaia@gaia-resort.net
Creating a Tangible Narrative of ZAO – First Collaboration with SORA Cafe
"Zao Assortment" Pound Cake Assortment
Delivering ZAO’s Value as a Narrative
This product is an assortment of cookies and baked sweets with Zao Mountain as its motif, truly embodying the charm of "All Zao." Furthermore, by incorporating the design of "Zaou-sama," it offers a visually enjoyable and regionally rich finish. Gaia Group's "Zao Welfare Forest Concept" and "Albergo Diffuso" initiatives aim to reconstruct the region itself as a single value and foster relationships between visitors and the local community. This product expresses that philosophy through "food."
"Zao Assortment" Zao Mountain Cookie Assortment
A New Value: “A Region You Can Take Home”
Zao's nature, culture, and human activities—this product, carefully woven together, is a "regional narrative that can be taken home." It is not just a souvenir, but an existence that connects visited experiences and memories to the future.
Zaou-sama's packaging is perfect for souvenirs.
Co-Creation with Local Partners
This initiative was realized through co-creation with SORA Cafe. The fusion of local businesses' skills and sensibilities, combined with Gaia Group's vision and network, is giving birth to new value. This is a concrete step towards realizing:
- Internal regional economic circulation
- Collaboration among diverse stakeholders
- A sustainable local community
Creating Reasons to Visit—and Return
Gaia Resort aims to create the very meaning of staying in the region by comprehensively linking accommodation, food, and experiences. This "Zao Assortment Set" also plays a role in sustaining the relationship with Zao through the enjoyment during a stay, the lingering memories after returning home, and its value as a gift.
Availability
This product is now available at Sakai Coffee Zao Sansuien-mae store. We hope you will pick it up when you visit Zao and feel the story of this land.
Sakai Coffee Zao Sansuien-mae store
Featured in magazines
The Future of GAIA Group
Moving forward, Gaia Group will continue to play the role of "editing local value and delivering it to the world," while fostering a community where people who share its philosophy connect and self-organize like nature. Please look forward to future initiatives.
Company Overview
Company Name: GAIA Co., Ltd.
Representative: Kunihiro Aizawa, Representative Director
Capital: 100 million yen
Location: 1-5-7 Asahi-machi, Shiraishi City, Miyagi Prefecture
Established: 2012
Business Activities: Real estate, tourism, development and construction, food and beverage, agriculture, consulting
URL: https://www.nszao.co.jp/
Contact for this matter
Public Relations Department, GAIA Co., Ltd. (Gaia Group)
TEL: 0224-26-8892
Email: info-gaia@gaia-resort.net