Which Owned Media Shined Brightest in 2025? 'Content Marketing Grand Prix 2025' Results Announced!

The 'Content Marketing Grand Prix' is an award that widely shares and celebrates outstanding content marketing initiatives in Japan. This marks the 5th edition of the event. The scope includes not only article sites but also all initiatives using owned media and original content, such as video, audio, and print media. Past winners have created various connections through award ceremonies, event appearances, and media coverage. It serves as an opportunity to showcase achievements to both internal and external stakeholders and to expand the community of peers challenging themselves in the field. The Grand Prix is operated by the content marketing community itself, without specific sponsors, aiming to shed light on the often-hidden efforts of owned media. Winners were selected through votes by Content Marketing Academy (CMA) ambassadors and evaluations by seven experts, based on criteria like creativity, editorial power, content experience, and operational processes. This year, 13 media outlets were awarded, including 3 Grand Prix winners, 5 Excellence Awards, and 5 Encouragement Awards. Details are available on the official website.