NSKRE Launches On-Demand Video Delivery for Condominium Move-In Briefings

NSK Real Estate Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Masahiro Miwa; hereinafter "the Company") announces the introduction of on-demand video delivery for condominium move-in briefings at "LIVIO Kameari Station Premier" and "LIVIO Urayasu The Place," utilizing the AI-powered business video editing cloud platform "Video BRAIN," provided by Open8 Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Takekazu Takamatsu).

Rationale for Service Introduction

Move-in briefings involve multiple stakeholders—including the seller, property management company, judicial scrivener, and moving company—explaining procedures required prior to handover. Topics include handover schedules, final payment details, handover ceremony arrangements, and registration explanations. Previously, in-person move-in briefings took an entire day to complete.

While purchasing a condominium is often a once-in-a-lifetime experience for many, the information conveyed during move-in briefings is highly specialized and extensive, posing a burden for many customers.

In response to the growing needs of dual-income households and joint loan buyers, there is increasing demand for flexible, time-efficient information delivery. To address customer anxiety and reduce the burden associated with complex real estate terminology and procedures, the Company has transitioned to a video-based format, enabling customers to view the briefing anytime, at their convenience, and as many times as needed.

Objectives and Benefits of Service Introduction

1. Enhanced Customer Satisfaction

Survey results show over 90% satisfaction in both overall experience and content comprehension. Over 80% of respondents expressed a desire to continue with the current format, indicating strong customer support.

2. Clear and Efficient Information Delivery Through Video

The high visibility and expressive power of video enable intuitive and easy-to-understand explanations, enhancing customer experience and briefing quality under the LIVIO brand.

3. Improved Operational Efficiency Leading to Higher Service Quality

The need for stakeholders to work on holidays and manage venue setup for in-person sessions has been significantly reduced. Furthermore, since staff can update and improve videos independently, rapid responses to last-minute content changes are now possible.

Future Initiatives

While this initiative has received high praise from many customers, the shift to online delivery has also revealed new challenges. It has enabled concrete discussions on where digital solutions should supplement services and where human interaction should be preserved—representing a significant learning outcome.

The Company will re-evaluate and redesign all customer touchpoints—from contract signing through move-in and beyond—as part of the LIVIO brand experience. The time saved through digital efficiency will be reallocated to deepen direct customer engagement, enhancing the unique value that only human interaction can provide, and further elevating overall customer experience.

Image of the Video

About LIVIO, NSK Real Estate's Condominium Brand

NSK Real Estate's condominium brand "LIVIO" is built on the concept of "condominiums that enrich your life." It offers a diverse lineup of properties tailored to various regions and customer needs. LIVIO is a brand that continuously strives to enrich the lives of each individual customer.

(Reference) Company Overview: Open8 Co., Ltd.

Company Name: Open8 Co., Ltd. (President & CEO: Takekazu Takamatsu)

Headquarters: 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo, WeWork Hibiya Park Front

Founded: April 10, 2015

Capital: 100 million JPY

Business: DX solutions for enterprises using generative AI technology https://open8.com/

Related Article: https://video-b.com/case/nskre/

Re-watchable, accessible at your preferred time. Redesigning the move-in briefing.