Grand Opening of 'Officially Licensed SQUARE ENIX Cafe & Shop SHINJUKU' Confirmed for June 12; Pre-opening Starts May 30
A permanent collaboration cafe and retail hub featuring Square Enix's iconic titles will open near Shinjuku Station, offering fans an immersive experience with exclusive merchandise and themed menus.
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- 📰 Published: May 28, 2026 at 04:00
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Newton Co., Ltd. has officially announced that the 'Officially Licensed SQUARE ENIX Cafe & Shop SHINJUKU,' a permanent facility produced in collaboration with Square Enix, will hold its grand opening on June 12, 2026.
Ahead of the official launch, a pre-opening phase will begin on May 30, 2026. During this period, visitors can enjoy a selection of preview menus and receive exclusive novelty items. Reservations for the pre-opening period will be available starting May 27 at 19:00 JST.
Concept and Layout
The venue is a permanent facility combining a merchandise shop with a themed cafe.
- 1F: Goods Space, featuring a wide array of official Square Enix merchandise.
- 2F & 3F: Cafe Space, serving a 'Grand Menu' inspired by multiple major gaming franchises.
Usage and Reservations
- Cafe Space: Operates on a 90-minute rotation. Priority is given to customers with advance reservations. A cover charge of 1,200 JPY is required, which includes one drink of choice and one random B4-size paper placemat from a selected title. Customers must also order at least one additional item.
- Goods Space: Open to the general public regardless of cafe reservation status. Entry and purchase limits may be implemented during peak hours.
Featured Titles and Menu Highlights
The initial lineup includes 'Dragon Quest,' 'Final Fantasy,' 'NieR:Automata,' and 'Fullmetal Alchemist.'
Selected Pre-opening Menu Items:
- Dragon Quest: Healslime Burger Basket (¥1,760), Traveling Recovery Set (¥990).
- Final Fantasy: Chocobo & Friends Burger Plate (¥1,430), Potion (¥990).
- NieR:Automata: Field-sourced Bullet Hell Pasta (¥2,200), Lunar Tear Milk Tea Float (¥1,100).
- Fullmetal Alchemist: Ed's Custard Bun (¥770), Homunculus in a Flask (¥1,100).
Future updates will include limited-time collaborations with other titles such as 'Kingdom Hearts' and 'Black Butler.'
Ahead of the official launch, a pre-opening phase will begin on May 30, 2026. During this period, visitors can enjoy a selection of preview menus and receive exclusive novelty items. Reservations for the pre-opening period will be available starting May 27 at 19:00 JST.
Concept and Layout
The venue is a permanent facility combining a merchandise shop with a themed cafe.
- 1F: Goods Space, featuring a wide array of official Square Enix merchandise.
- 2F & 3F: Cafe Space, serving a 'Grand Menu' inspired by multiple major gaming franchises.
Usage and Reservations
- Cafe Space: Operates on a 90-minute rotation. Priority is given to customers with advance reservations. A cover charge of 1,200 JPY is required, which includes one drink of choice and one random B4-size paper placemat from a selected title. Customers must also order at least one additional item.
- Goods Space: Open to the general public regardless of cafe reservation status. Entry and purchase limits may be implemented during peak hours.
Featured Titles and Menu Highlights
The initial lineup includes 'Dragon Quest,' 'Final Fantasy,' 'NieR:Automata,' and 'Fullmetal Alchemist.'
Selected Pre-opening Menu Items:
- Dragon Quest: Healslime Burger Basket (¥1,760), Traveling Recovery Set (¥990).
- Final Fantasy: Chocobo & Friends Burger Plate (¥1,430), Potion (¥990).
- NieR:Automata: Field-sourced Bullet Hell Pasta (¥2,200), Lunar Tear Milk Tea Float (¥1,100).
- Fullmetal Alchemist: Ed's Custard Bun (¥770), Homunculus in a Flask (¥1,100).
Future updates will include limited-time collaborations with other titles such as 'Kingdom Hearts' and 'Black Butler.'
FAQ
When does the grand opening take place?
The grand opening is scheduled for June 12, 2026, with a pre-opening starting May 30.
How can I make a reservation for the cafe?
Reservations for the pre-opening period (May 30 to June 11) open on May 27 at 19:00 JST via the official website.
Is there a cover charge for the cafe?
Yes, a charge of 1,200 JPY applies. This includes one drink and one random B4-size paper placemat.
Can I visit the merchandise shop without a cafe reservation?
Yes, the goods space on the 1st floor is accessible to everyone, though entry limits may apply during busy times.