Music Producer Gives Special Lecture: The Future Opened by "Music x α"
At the International College of Music, Dance & Entertainment, music producer Seiji Aburai from Avex Music Creative Inc. gave a special lecture. Approximately 200 students learned about the possibilities of "music x α" and the "human value" required for creators in the AI era music industry.
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- 📰 Published: May 7, 2026 at 20:00
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At the International College of Music, Dance & Entertainment, part of the NSG Group, a "SHOW! Music Entertainment Seminar" was held on Friday, April 24, 2025, with Mr. Seiji Aburai, a music and sound producer from Avex Music Creative Inc., as a guest.
This seminar is a special class where professionals active on the front lines of the music and entertainment industries are invited as guests each time, allowing students to directly learn the realities of the industry.
This time, approximately 200 students participated and deeply learned about music value creation, careers in the AI era, and professional attitudes.
■ Lecture Content
Mr. Aburai, who has been involved with artists such as Ai Otsuka and NAQT VANE as an A&R, and also produces music for games, stage performances, and art works, carefully spoke about the current environment surrounding the music industry and the mindset necessary for future creators.
Infinite Possibilities with "Music x α"
Music can be combined with all fields such as sports, fashion, tourism, and technology. Mr. Aburai focused on this concept of "music x α" and explained the current situation where the global music market continues to grow steadily, globalization due to the rise of subscriptions, and the new possibilities created by AI x music.
What is "Human Value" in the AI Era?
In an age where AI can compose and arrange music, Mr. Aburai emphasized the reality that "it becomes difficult to create value by just making things." He stated that "human value lies in connection" and explained that unique value is only born by combining three axes: skill (what you can do), stance (how you approach it), and context (where you compete). He also carefully articulated the difference between sensibility and sense, conveying that sensibility and sense are refined and individuality is born by repeating the cycle of "feel → think → express."
Attitudes Valued by Professionals
"Returning requested work beyond expectations," "continuing to ask questions," and "enjoying change"—these words, spoken from over 20 years of industry experience, were deeply etched into the students' hearts.
■ Student Comments
1st Year Sound Creator Department
"The idea that value is created by combining skill, stance, and context was particularly impressive. I understood that value changes significantly not just by high technical skill, but by how you approach it and in what situations you demonstrate it. Through this learning, I want to re-examine my own expression and involvement."
1st Year Music Artist Department, Vocal Course
"Recently, I've been feeling like, 'If AI can make songs, do I even need to work in the music industry?' But finding AI's weaknesses made me feel a little relieved. Continuing to ask questions and enjoying change—it might be difficult for me, who tends to fear change, but I want to challenge myself from now on."
2nd Year K-POP Entertainment Department
"Through this lecture, I felt that music is not something that is completed alone, but something that can create new value through 'multiplication.' I realized that the attitude of continuing to ask questions and enjoying change is important in the coming era."
2nd Year Sound & Lighting Department
"The words 'creating a place where the value of music is born' deeply moved me. I had only thought about creating lighting to match the music, but when I considered that lighting also exists to enhance the value of music, I felt a great sense of purpose in what I am doing now!"
■ Event Outline
Date and Time: Friday, April 24, 2026
Venue: International College of Music, Dance & Entertainment (NSG-Square, 935 Furumachi-dori 7-bancho, Chuo-ku, Niigata City)
Participants: Approximately 200 students
Guest: Mr. Seiji Aburai (General Producer, Avex Music Creative Inc. / Part-time Lecturer, Kunitachi College of Music)
Main Contents: Current state of the global music market / Value creation of music x α / Human value required in the AI era / About skills, stance, and context / Professional attitude / Career formation
This seminar is a special class where professionals active on the front lines of the music and entertainment industries are invited as guests each time, allowing students to directly learn the realities of the industry.
This time, approximately 200 students participated and deeply learned about music value creation, careers in the AI era, and professional attitudes.
■ Lecture Content
Mr. Aburai, who has been involved with artists such as Ai Otsuka and NAQT VANE as an A&R, and also produces music for games, stage performances, and art works, carefully spoke about the current environment surrounding the music industry and the mindset necessary for future creators.
Infinite Possibilities with "Music x α"
Music can be combined with all fields such as sports, fashion, tourism, and technology. Mr. Aburai focused on this concept of "music x α" and explained the current situation where the global music market continues to grow steadily, globalization due to the rise of subscriptions, and the new possibilities created by AI x music.
What is "Human Value" in the AI Era?
In an age where AI can compose and arrange music, Mr. Aburai emphasized the reality that "it becomes difficult to create value by just making things." He stated that "human value lies in connection" and explained that unique value is only born by combining three axes: skill (what you can do), stance (how you approach it), and context (where you compete). He also carefully articulated the difference between sensibility and sense, conveying that sensibility and sense are refined and individuality is born by repeating the cycle of "feel → think → express."
Attitudes Valued by Professionals
"Returning requested work beyond expectations," "continuing to ask questions," and "enjoying change"—these words, spoken from over 20 years of industry experience, were deeply etched into the students' hearts.
■ Student Comments
1st Year Sound Creator Department
"The idea that value is created by combining skill, stance, and context was particularly impressive. I understood that value changes significantly not just by high technical skill, but by how you approach it and in what situations you demonstrate it. Through this learning, I want to re-examine my own expression and involvement."
1st Year Music Artist Department, Vocal Course
"Recently, I've been feeling like, 'If AI can make songs, do I even need to work in the music industry?' But finding AI's weaknesses made me feel a little relieved. Continuing to ask questions and enjoying change—it might be difficult for me, who tends to fear change, but I want to challenge myself from now on."
2nd Year K-POP Entertainment Department
"Through this lecture, I felt that music is not something that is completed alone, but something that can create new value through 'multiplication.' I realized that the attitude of continuing to ask questions and enjoying change is important in the coming era."
2nd Year Sound & Lighting Department
"The words 'creating a place where the value of music is born' deeply moved me. I had only thought about creating lighting to match the music, but when I considered that lighting also exists to enhance the value of music, I felt a great sense of purpose in what I am doing now!"
■ Event Outline
Date and Time: Friday, April 24, 2026
Venue: International College of Music, Dance & Entertainment (NSG-Square, 935 Furumachi-dori 7-bancho, Chuo-ku, Niigata City)
Participants: Approximately 200 students
Guest: Mr. Seiji Aburai (General Producer, Avex Music Creative Inc. / Part-time Lecturer, Kunitachi College of Music)
Main Contents: Current state of the global music market / Value creation of music x α / Human value required in the AI era / About skills, stance, and context / Professional attitude / Career formation