Nearly 90% of Families Experience "Money Learning" Through Kids Flea Market: Announcing Parent Survey Results for Global Money Week

This is a kids flea market where both sellers and buyers use real cash, which is useful for real life.

This survey was conducted in conjunction with "Global Money Week," an international financial education promotion period, to investigate conversations about money within families and changes in children's awareness and behavior through the experience of the kids flea market.

As a result, it was revealed that concrete learning and conversations about "profit" and "how to use money" were born in about 90% of households.

Survey Overview

Survey Period: February to March 2026

Survey Target: Parents of stallholders at the kids flea market held in February and March 2026

Number of Responses: 256

Survey Method: Questionnaire survey

Key Survey Results

■ About 90% discussed "profit" with their children

In response to the question of whether they discussed "the money left over after subtracting material costs from sales (profit)" after setting up a stall:

57%: Specifically calculated the actual money left over
31%: Explained that "not all sales are yours because there are material costs"
11%: Only talked about sales and not about profit
1%: Did not talk about it because it is difficult

👉 Conversations and learning about "profit" took place in about 88% of households.

It was found that the experience provided an opportunity to naturally learn the concept of "profit," which is difficult to learn at school, at home.

■ About 90% realized "changes in their children"

Regarding children who experienced "earning money by themselves":

74%: Began to think of ideas on their own, such as "How can I sell more?"
8%: Realized "the difficulty of earning money"
7%: Became interested in jobs and the future
11%: No particular change

👉 About 89% of parents realized changes in their children.
Growth in behavioral aspects, such as improvements in proactivity and problem-solving skills, was observed.

■ Over 70% confirmed children "thinking about how to spend it themselves"

Regarding how to spend the sales:

74%: Thought about their own priorities for things they wanted and savings
15%: Thought carefully while consulting with their parents
11%: Made an immediate decision based on their own judgment

👉 Results showed that "children themselves were involved" in all responses.
It shows that the foundation of financial literacy, such as consumption, saving, and choices, is nurtured through practice.

■ About 50% developed into topics about society and prices

Through the experience of pricing:

30%: Talked about news and familiar price hikes
24%: Talked about how "prices change"
34%: Kept the conversation to prices within the flea market
12%: No particular conversation

👉 54% developed into conversations about social movements (prices).
This indicates that the kids flea market serves as a catalyst for increasing interest in society and the economy, going beyond a mere event.

Natural communication is also born with the store manager next door.

■ Points seen from the survey

From this survey, it became clear that the kids flea market has the following three educational effects.

① "Understanding the mechanism" of money
Experientially understand basic concepts such as profit, cost, and price

② Improvement of proactivity and problem-solving skills
The attitude of thinking for themselves about "how to sell"

③ Connection with society
Expansion of interest in real society, such as prices and news

Comment (Organizer)

At the kids flea market, we provide opportunities for children to learn about money and society while having fun. From these results, we were able to confirm that learning through experience leads to conversations at home and changes in children's behavior.

We will continue to expand opportunities for financial education through actual experiences.

■ Regarding holding during the Golden Week period

The kids flea market is scheduled to be held at various locations during the Golden Week period.
At the actual venues, you can see children proactively selling and exchanging money.

Media personnel who wish to cover or observe the event are encouraged to visit the site.

Please note that we ask for prior notice if you wish to cover the event.
For safe operation on the day and smooth guidance, please be sure to contact us via the official website before coming.

Details can be found below.
👉 https://kids-fm.jp/

Lectures by specialized MCs are included to teach about the flow of money, etc.

■ Reference URLs

Global Money Week 2026 (Financial Services Agency): https://www.fsa.go.jp/news/r7/sonota/20260116/20260116.html
NPO Kids Flea Market Official Site: https://kids-fm.jp/

■ Organization Achievements and Awards

"Kids Flea Market" is a project that contributes to the SDGs (Quality Education / Responsible Consumption and Production) where children become store managers and learn about the economy through buying and selling.

2024 Award: Tokyo Metropolitan Government "Children's Smile Movement Awards" Children's Category Grand Prize
"Kids Design Award 2024"