“No More Doubts When Choosing Grips.” NO1-GRIP Launches New “Try at Home Service” Starting April!!
NO1-GRIP, a golf grip brand by NOWON Co., Ltd., will launch a new service called “NO1-GRIP Ouchi Fitting Service” (Home Fitting Service) starting April 2026, exclusively on its official online shop. This service allows golfers to compare and experience multiple grips at home, aiming to eliminate the anxiety of not being able to touch products when purchasing online and helping them choose the optimal grip.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:46 (16h 14m after Collected)
NOWON Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director: Takashi Tokuyama) announced that its brand “NO1-GRIP” will launch a new service, “NO1-GRIP Ouchi Fitting Service,” exclusively on its official online shop starting April 2026. This service allows customers to compare and experience multiple grips at home.
This service involves sending sample grips with acrylic attachments to your home for a fee, allowing you to experience the thickness and hardness firsthand before choosing the optimal grip.
◼︎ Survey Conducted
Eliminating “online purchase failures” experienced by 60% of golfers. Launching a new service to overcome the e-commerce weakness of “not being able to touch.”
In March 2026, a survey on “online grip purchases” was conducted at grip exchange events held at golf courses and event venues nationwide, as well as at the NO1-GRIP OFFICIAL SHOP TOKYO.
In a survey conducted by NO1-GRIP, when asked, “Have you ever felt anxious that you wouldn’t know if a grip suited you until you actually held it when buying online, or regretted it after replacement?” 39 out of 62 respondents (61.9%) answered “Yes.”
In recent years, e-commerce purchases of golf equipment have become common, significantly improving convenience.
However, for products where “feel” is crucial, such as grips, the inability to try them out poses a barrier to purchase.
Especially for grips, which are the only point of contact between the golfer and the club, they are a critical element directly linked to swing stability and consistency. Therefore, even a slight discomfort can often affect the entire game.
These results clearly show that over 60% of people have experienced anxiety about “not knowing if it suits them until they actually hold it” when purchasing online, or regret after purchase.
To solve this problem, NO1-GRIP has launched a new service that strengthens the “mechanism to purchase after actual experience.”
Through this initiative, users can make purchase decisions after confirming the actual feel, significantly reducing post-purchase mismatches.
NO1-GRIP is a golf grip that achieves a non-slip fit and high operability through its unique elastomer material and design.
Its suction-like adhesion suppresses swing wobble, supporting stable shots.
It is supported by a wide range of golfers, from beginners to advanced players.
■ Development Background of “NO1-GRIP Ouchi Fitting Service”
In golf clubs, the grip is the only point of contact between the golfer and the club.
However, currently, there are many cases where golfers cannot perform at their best due to reasons such as:
・Incorrect size
・Inappropriate thickness
・Unsuitable hardness
Specifically,
・Too thick can cause a slice
・Too thin can cause a hook
・Inappropriate size can cause hand fatigue and pain
What to expect by choosing the right size ▼
・Improved directional stability
・Improved distance stability
・Enhanced consistency
~NO1-GRIP offers a new purchasing experience: “Try first, then choose.”~
Many golfers struggle with the problem of “scores not improving even with practice.”
One of the causes is the suitability of the “grip,” which is the only point of contact between the body and the club.
Furthermore, in online shopping, the issue of “not knowing if it suits me until I actually hold it” has been a challenge during purchase.
To solve these problems and allow customers to choose products with confidence, NO1-GRIP has launched this service, enabling a thorough fitting experience at home.
■ Three Features of “NO1-GRIP Ouchi Fitting Service”
1. Compare multiple models of interest
Customers can select 2 or 3 models from the latest 43/48/50 series and PRO specifications. They can compare them thoroughly at home alongside their own clubs.
2. “Acrylic pipe attachment” for a realistic experience
Provided with samples attached to a dedicated acrylic pipe that reproduces the shaft diameter. This recreates the fit and adhesion felt when gripping an actual club, providing a more realistic experience.
3. Special offer available for final order
Customers who use this service and complete the return will receive a “10% OFF coupon” that can be used for purchases on the official online shop.
This allows customers to purchase their optimal grip with confidence.